Social Marketing Using Twitter
Although there are more people that prefer traditional blogging, microblogging is taking the world by storm. Twitter is one example that has garnered more than one million members in less than 5 years.
The good news is you can utilize Twitter to promote your business. Check out the tips below to find out how:
Create your business profile.
Tweet links up to your landing page which describes your business. Avoid adding any personal information and also remember that you are promoting your business, not yourself!
Use your e-mail contacts
Twitter will allow you to look for contacts that are found in your different e-mail accounts. This is one of the best ways to start looking for friends and followers because your e-mail contacts have already interacted with you on at least one occasion. They will likely have a good idea of who you are and what you do so they won’t need very much persuasion and can be the best people to help you connect with other people.
Use the search in Twitter
The point of using Twitter Search is to find out if others are talking about your company and to reply to their tweets. You want them to know that you’re already on Twitter and that you value and consider what other people are saying. You can use this feature at http://search.twitter.com/
Limit your tweets.
There are 2 ways you can limit tweets: First is to make sure you talk about something useful with the 140 character limit. Second is to not tweet too much or you could flood your contacts’ space, which can be pretty annoying. You don’t want to annoy your followers or they will stop following you.
A great application you can use is actually http://www.tweetlater.com/ which permits you to schedule your tweets.
Talk about something other than you.
Just because it is your business profile does not mean you are limited to only your business. Though it is necessary to tweet about your accomplishments, new products and services, and other information that is related to your enterprise, Twitter users may feel that you are self-serving and using the website only for promotion.
Additionally, tweeting on popular yet neutral topics can help you gain exposure to new contacts and potential followers. Adding a # symbol before a socially popular keyword such as #Sports will display your tweet to others interested in and searching for that keyword. If they like your tweet they may decide to follow you and followers are the cornerstone to Twitter exposure.
You can use Twitter to share tips related to your niche. Jetstar, for example uses the website to give away travel guides to their contacts. You can post links to images or articles that are of interest to your followers to increase the variety in your tweets and encourage them to interact.
Post different questions
This is a truly excellent way of generating feedback and interaction from your contacts. It can also give you an insight to what others think about your business. Additionally, it makes your friends and followers feel valued because they have been given an opportunity to contribute something to your business.
Use your landing page
A landing page can also be called a conversion page because it’s the place where browsers and searchers are converted to customers and clients. When you need a credible and powerful landing page without a lot of effort, there are thousands of templates choose from at Ad2Action.com.
Use Twitter with your other social networking sites
On Twitter, you update it more frequently, so you will want to add this application to your Facebook or LinkedIn page. This way if your contacts are not following you on Twitter, they can still see your real time updates.
If you are looking for an awesome Landing Page, check them out at Ad2Action.com
Tags: advertising, business promotion, landing pages, site promotion, social marketing, twitter, Twitter Marketing
