I Really Don’t Want To Capture Millions Of Visitors Using Video. Or Do I?
Let’s face it – the internet has changed just about everything. Perhaps no industry has been as deeply affected by the internet as marketing. The marketing industry has changed dramatically over the course of the last few years, mainly as a result of the increase in interest for social media networks. As the popularity of these networks began to increase, marketers soon found that it was possible to utilize them to market for their clients. Not long after, online video marketing became one of the most popular ways to market a business or product today, and thanks to the viral aspect of this technique, the ROI is higher than with almost any other form of marketing.
One of the easiest ways of video marketing is through the use of social networking sites. Websites such as Facebook, MySpace, or Twitter are perfect locations for your to spread the word about your company’s new video. All it takes is a single link posted on your company’s page, or even your own personal profile. Soon enough, your friends will be watching it and sharing it with their friends-before you know it, you’ll have a brand new customer base who, before then, didn’t know your business’ name or what goods and services you provide.
Another great way to let people know about your new online video advertisement is through your own or the company’s blog. Considering that people read this blog on a fairly regular basis, this is just one more piece of information that they can receive concerning your business. Simply make a short an exciting post concerning your new video, and you’ll have more people watching and commenting on your enterprise’s video before you know it. More so than the social networking approach, this is one of the best ways to let people know about your company’s new video because you’re given more space to let them in on your personal thoughts and feelings regarding the video’s message or production process.
These are just some of the many ways you can effectively market your videos. In the end, you should be creative about spreading your message and letting people know about your company’s latest foray into digital advertising. As long as you stay consistent in your video marketing and constantly update the public on developments within your business, you’ll be assured to constantly establish a new group of customers every time anyone views your video.
Video marketing can be very powerful when done correctly. You want to make sure and create a targeted video and market it to your target audience. So what are you waiting for?
Jules Mariano – Video Marketing
Tags: advertising, marketing, video, video advertising, Video Marketing
