Is Facebook Getting Bigger Than Google?
Analysis by Hitwise reveals the popularity of social networks over search engines in certain parts of the world, especially the United Kingdom.
It has been some months that social networks, Facebook for example, have been elbowing popular web searchers like Google. Hitwise’s report announced that the total web traffic of Facebook was more than Google’s in March, 2010, which happened for the first time. It has been a tradition for the Britain using search engines daily.
Now it is no longer a secret that people in the UK are using social networks more than search engines. Facebook captures 55% of all visits in social sites. While Facebook owns 7% of all web traffic, Google gets roughly 9.3%. Unlike other countries or areas like Hong Kong, people use Facebook as home page.
But when UK stats for all search engines were stacked up with data from all social sites, social networks attracted .55% more traffic than search engines. This is a first-time occurrence, but as you can see from the charts below, it’s a trend that’s likely just starting to take off.
Just make a comparison using Alexa’s long-term statistics and that graph, one will notice Facebook is growing fast. You may have learnt through the history of Facebook – very fast, no, super fast, like a rocket.
While social networks such as Facebook don’t pose an immediate threat to search engines for their core functionality – organizing the web and helping people find content – they do pose a large threat to search engines’ largest revenue source, advertising.
Imagine being Google, would this trend get on your nerve? Are you worried about the apparent falling of search engine?
Do you think Facebook’s sudden success will be long-lasting? Even if the effect does not last for long, but you see how powerful facebook is – what Google did – Buzz, iGoogle – not as successful as before, especially for heavy users of facebook.
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categories: facebook, facebook marketing solution, marketing facebook Hong Kong, facebook applications
Tags: facebook, facebook applications, Facebook Marketing, facebook marketing solution, marketing facebook Hong Kong
