Video Marketing – Video Marketing Establishes Authentic Credibility
Perhaps one of the most effective marketing methods today is online video marketing. Internet video marketing has proven itself to be highly effective in selling products and services. Utilizing videos can greatly increase lead generation, sale conversion, and website traffic for your business. When it comes to marketing, videos have been shown to establish companies as more credible than other forms of publicity. Representing your business through video not only serves to connect with the customer on a practical level but also on a personal scale.
When we connect with other people, approximately 55% of what we say to others is communicated not through our words but through our body language. Our tone of voice is responsible for an additional 8% of our meaning. The actual words being spoken account for only 7%. When words are simply written, like in emails or blogs, a large percentage of our communication is omitted and it is therefore easy to misunderstand the true meaning of the message.
In order to judge the credibility and sincerity of an individual, we consider not only the words they are saying but also their tone of voice and their facial expressions and body language.
When thinking about utilizing video marketing as a way of making your business more visible to customers, you should consider the following. Keep in mind that internet video marketing should not solely focus on the costs associated with your products and services and, in some instances, it may be best not to mention this information at all. The objective of your marketing video should be to establish yourself as a sincere business that is genuinely interested in improving the lives of your customers.
Knowing that you are a trustworthy business will always be far more important to your clients than knowing that you are less expensive than your competition. When it comes to customer-business relationships, trust is always key. If there is one thing that potential clients want, it is to be assured that they are in business with a company that will stand by their word.
As is the case with any new business-customer relationship, the customer is always taking a risk.
Consider this for just one second. How would a potential client feel if he or she were to go online and search for the services and products that they need for themselves and/or their business and find your video which both establishes you as a professional authority but also demonstrates to them that you are a company that can be trusted with their livelihood? How much would your lead generation increase?
If you ensure that your YouTube marketing videos are placed in the precise locations where your target audience visits, how much would your business increase? This is where you can help yourself.
Tim McGarvey helps businesses attract more new customers with strategic consulting. Tim maintains a website about social media where you can get answers to the rest of your questions.
Tags: online video marketing, Video Marketing, YouTube Marketing
