Video Marketing – How To Attract More New Customers
Perhaps one of the most effective marketing methods today is online video marketing. Internet video marketing has proven itself to be highly effective in selling products and services. This method has been proven to have a large impact on lead generation, sale conversions, and web traffic. When it comes to marketing, videos have been shown to establish companies as more credible than other forms of publicity. Representing your business through video not only serves to connect with the customer on a practical level but also on a personal scale.
When we connect with other people, approximately 55% of what we say to others is communicated not through our words but through our body language. Our tone of voice is responsible for an additional 8% of our meaning. A mere 7% of our communication occurs in the spoken words. When we utilize written forms of communication, body language and tone of voice are omitted making it far more likely that your message will be misunderstood by potential and current customers.
In order to judge the credibility and sincerity of an individual, we consider not only the words they are saying but also their tone of voice and their facial expressions and body language.
Before you automatically include video marketing as a publicity technique in your company, make sure that you are considering the following information. When it comes to internet video marketing, the most important information you can provide to customers may not be the costs of your products and services. The objective of your marketing video should be to establish yourself as a sincere business that is genuinely interested in improving the lives of your customers.
A customer wants to know that you are trustworthy and this knowledge is far more important than the cost of your product and services. In order to have a healthy and long-lasting business-customer relationship, trust is essential. If there is one thing that potential clients want, it is to be assured that they are in business with a company that will stand by their word.
You need to ensure that the client feels comfortable taking the inevitable risk that comes along with any new business-customer relationship.
Take a moment to think about this. How would a potential client feel if he or she were to go online and search for the services and products that they need for themselves and/or their business and find your video which both establishes you as a professional authority but also demonstrates to them that you are a company that can be trusted with their livelihood? How many more customers would you acquire?
How much more business would you do if you ensured your videos were placed on sites where your target clients visit? Help yourself and your business and get started today.
Tim McGarvey helps businesses attract more new customers with strategic consulting. Tim maintains a website about video marketing where you can get answers to the rest of your questions.
Tags: online video marketing, Video Marketing, YouTube Marketing
