Video Marketing – Build Trust With Your Customers With Video Marketing
Perhaps one of the most effective marketing methods today is online video marketing. Internet video marketing has proven itself to be highly effective in selling products and services. This method has been proven to have a large impact on lead generation, sale conversions, and web traffic. Credibility can be established by a company through video in a way that no other marketing technique can. Representing your business through video not only serves to connect with the customer on a practical level but also on a personal scale.
When individuals communicate, 55% of what is being said is not being actually verbalized but is portrayed through the body language of the one speaking. 8% of our meaning comes across in our voice. A mere 7% of our communication occurs in the spoken words. When we utilize written forms of communication, body language and tone of voice are omitted making it far more likely that your message will be misunderstood by potential and current customers.
When someone is speaking, we automatically look at their face, consider their tone of voice, and listen to the words themselves in order to determine whether they are genuine.
When thinking about utilizing video marketing as a way of making your business more visible to customers, you should consider the following. If you use video as a means of discussing your services and products, remember that you should not necessarily be focusing on the costs of your products and services. The objective of your marketing video should be to establish yourself as a sincere business that is genuinely interested in improving the lives of your customers.
Knowing that you are a trustworthy business will always be far more important to your clients than knowing that you are less expensive than your competition. In order to have a healthy and long-lasting business-customer relationship, trust is essential. The most important thing to any potential client is the knowledge that they are receiving products and services from a company that is able to deliver what they promise.
You need to ensure that the client feels comfortable taking the inevitable risk that comes along with any new business-customer relationship.
Take a moment to think about this. How would a potential client feel if he or she were to go online and search for the services and products that they need for themselves and/or their business and find your video which both establishes you as a professional authority but also demonstrates to them that you are a company that can be trusted with their livelihood? How much would your lead generation increase?
If you made sure to place your videos in locations where your target audience frequents, how much more business would you do? Help yourself and your business and get started today.
Tim McGarvey helps businesses generate more leads with strategic consulting. Tim maintains a website about article marketing where you can get answers to the rest of your questions.
Tags: online video marketing, Video Marketing, YouTube Marketing
