Video Marketing Attracts More New Customers To Your Business
Perhaps one of the most effective marketing methods today is online video marketing. Internet video marketing has proven itself to be highly effective in selling products and services. Utilizing videos can greatly increase lead generation, sale conversion, and website traffic for your business. Credibility can be established by a company through video in a way that no other marketing technique can. Representing your business through video not only serves to connect with the customer on a practical level but also on a personal scale.
When we connect with other people, approximately 55% of what we say to others is communicated not through our words but through our body language. 8% of our meaning comes across in our voice. Our words are only responsible for 7% of communication. Because written methods such as emails and blogs lack a large amount of communication, it becomes impossible to ensure that the customer is thoroughly understanding our meaning.
In order to judge the credibility and sincerity of an individual, we consider not only the words they are saying but also their tone of voice and their facial expressions and body language.
When thinking about utilizing video marketing as a way of making your business more visible to customers, you should consider the following. Keep in mind that internet video marketing should not solely focus on the costs associated with your products and services and, in some instances, it may be best not to mention this information at all. The most important information that you can provide is evidence that you are a company that can be trusted with your customers’ business.
A customer wants to know that you are trustworthy and this knowledge is far more important than the cost of your product and services. Trust is always the most important aspect of business-customer relationships. All prospective customers want to be assured that they are dealing with a trustworthy business that will deliver on their promises.
You need to ensure that the client feels comfortable taking the inevitable risk that comes along with any new business-customer relationship.
Take a moment to think about this. What would go through a potential customer’s head if they were to search online for their needed products and services and find your video which, instead of simply discussing your products and services along with their associated costs, also assures them of your sincerity and professional authority in the area that they are interested in? How many more customers would you acquire?
If you made sure to place your videos in locations where your target audience frequents, how much more business would you do? This is where you can help yourself.
Tim McGarvey helps businesses attract more new customers with strategic consulting. Tim maintains a website about video marketing where you can get answers to the rest of your questions.
Tags: online video marketing, Video Marketing, YouTube Marketing
