Video Marketing Attracts More Business To Your Company
Utilizing online video marketing techniques to sell your services and products is both simple and effective. This method has been proven to have a large impact on lead generation, sale conversions, and web traffic. When it comes to marketing, videos have been shown to establish companies as more credible than other forms of publicity. Actually putting a face on your company through a video can help your audience to connect with you on a more personal level.
When individuals communicate, 55% of what is being said is not being actually verbalized but is portrayed through the body language of the one speaking. 8% of our meaning comes across in our voice. The actual words being spoken account for only 7%. Because written methods such as emails and blogs lack a large amount of communication, it becomes impossible to ensure that the customer is thoroughly understanding our meaning.
The credibility of the speaker not only relies on the individual’s actual words but also on their face and the tone of voice that they use while speaking.
Before you automatically include video marketing as a publicity technique in your company, make sure that you are considering the following information. If you use video as a means of discussing your services and products, remember that you should not necessarily be focusing on the costs of your products and services. The primary goal of your video should be to make your business a credible choice for potential customers who are interested in what you have to offer.
Knowing that you are a trustworthy business will always be far more important to your clients than knowing that you are less expensive than your competition. In order to have a healthy and long-lasting business-customer relationship, trust is essential. The most important thing to any potential client is the knowledge that they are receiving products and services from a company that is able to deliver what they promise.
You need to ensure that the client feels comfortable taking the inevitable risk that comes along with any new business-customer relationship.
Take a moment to think about this. What would go through a potential customer’s head if they were to search online for their needed products and services and find your video which, instead of simply discussing your products and services along with their associated costs, also assures them of your sincerity and professional authority in the area that they are interested in? How much would your leads increase?
How much more business would you do if you ensured your videos were placed on sites where your target clients visit? Help yourself and your business and get started today.
Tim McGarvey helps businesses attract new customers with strategic consulting. Tim maintains a website about article marketing where you can get answers to the rest of your questions.
Tags: online video marketing, Video Marketing, YouTube Marketing
