Do You Know If Your Videos Are Effective? Or Are They Costing You Sales?
The Web is many things, but it is well known as a social medium. For people to put their trust in you and buy from you, you have to engage with them to build and maintain trust. Digital video is a powerful medium because it allows you to involve your potential customers in an interactive method you simply could not achieve otherwise.
When your face is on video, you are letting people see and hear exactly who you are. Infomercial videos lacking a genuine person in them and those videos with a synthetic voice may work for the moment. However, those kind of videos will be left to gather dust in favor of credible videos with people who have interaction and connect with the viewer.
Achieving success with written content is a recipe that is missing a main ingredient. Content should be supported by a showcase and push of the product you are selling.
YouTube can have a part in your video marketing strategy, but there are times when public websites such as YouTube, Daily Motion, etc., are not suitable for hosting your videos.
Perhaps you want to host a video that is meant for the subscribers on your mailing list. Or maybe you want to host a series of training videos that can be accessed by paying customers on a private membership website. Now – here’s the big one: If you ever need to host a video sales message for a product launch, a free hosting service such as YouTube, or hosting that video on your own server may not suitable because of limited bandwidth. The servers simply could not handle the load.
Easy Video Player can solve these issues. The software works in conjunction with Amazon Web Services (AWS). They host your videos privately and fairly inexpensively (you pay pennies per gigabyte of data transfer used). The videos always look professional and you’ll be the only one to know that you are not the one hosting them.
Easy Video Player is tailored with the video marketers specifications in mind. It can do what no other video software can, and at a reasonable price.
Some of the qualities of Easy Video Player are:
*An interface that is user friendly for both beginners and seasoned video marketers.
*The software program guides you with a simple step by step process on uploading a video to your Amazon account. You choose the way you want it to look. Then they give you the embed code. You can use the code wherever you want.
You can embed buttons, clickable text, or opt ins, inside the video. Include Facebook comments and Twitter tweets just below the video.
*When the video is completed, direct people somewhere! You can use a lightbox and when the video has ended, route them to the original page. If the sales page they are watching contains only the video…send them to the checkout.
*Use Easy Video Player to split test your videos and more. Some of the analysis functions you can use to track the performance of your videos are: number of plays, completed plays, sales, revenue from the video, social shares and geographical statistics
* Choose an attractive and professional looking Easy Video Player skin. Set it up so video controls always show, only show when the mouse moves over the video, or, never shows.
*You could spend hundred of dollars on other services and multiple programs. But, why would you when you have this software and improve upon the videos you all ready have.
See for yourself what Easy Video Player, can do for you.
Tags: marketing, video, Video Marketing
