Get More Facebook Fans: 15 Ways
Add a Facebook fan box: A Facebook fan box encourages those who are already interested in your content to stay up to date with your business by opting in to your Facebook page updates.
Facebook Ads: Facebook advertising is often cheap, and when pulled together correctly, can mean a successful campaign of achieving more Facebook fans. Highlight timely matters, new content, and relevant products on your Facebook page and promote it to targeted demographics on Facebook.
Facebook Like Button: Adding the “Like” button to your website or blog can allow readers that enjoy your content to share it with their friends and associates.
Encourage Facebook photo tagging: Have a local company or popular merchandise? Ask customers to upload images of themselves with your product, at one of your events, or at your company, then have them tag your Facebook page in that photo. When that happens, friends that view that photo will see that you’ve been tagged and potentially check out your page, possibly becoming a fan.
Use notes and replies: Partnering with another business, using a product, or attending an occasion that another business is throwing are all opportunities you can talk about on your own Facebook fan page and tag the other party involved. When tagging another fan page, your status update will then show on their Fan page, appearing before all their fans.
Tell people to follow you on Facebook: Straightforward enough, but do you add your Facebook URL to your email signatures or other profiles?
Social Media: Linking to your Facebook page from your other social media profiles when you’ve posted a recent announcement or article is another way to get additional views, and possibly fans, to your page. Just don’t overdo it.
PPC Advertising: If you’re constantly updating your Facebook page with products or important announcements, your page may benefit from running an SEM campaign. Timely ads that endorse events, sales, seminars, or information targeted to those that are searching for related keywords can mean converting views into fans.
Engage with your fans: Ask questions after one of your status updates, encouraging fans to leave comments. Every time a fan leaves a response on your page, their homepage wall will refresh to all of their friends, notifying non fans that that person just left a comment on your page. Curious parties will click through to your page and you have a potential new fan.
Ask your Facebook friends: When starting out, asking your Facebook friends to become a fan is customary. Just don’t overdo it and continue asking your friends to become a fan if they’ve ignored your first request.
Link to relevant and popular sites: Is there a related site that has recently posted an article that may be of interest to your fans? Link to it from both your website and Facebook fan page, both to update your fans of the content but also in hopes that the site may link back to you.
Use Keywords: Optimize your Facebook fan page and status updates with high volume, albeit targeted, keywords so that you’ll show up in both Facebook searches and search engine searches.
Increase the links: Link to your Facebook page from sites you own, content you write, and profiles you’ve created. The more links there are to your Facebook page, the better opportunity there is of it showing up in the search engines.
Add a landing page with content viewable to fans only: Landing pages on Facebook will help inform and encourage a person who happens to land on your page but isn’t sure whether they are really a fan or even what your page is about. You can also offer content only to fans who like your page, encouraging non fans to click the like button.
Post on a regular schedule: A stale page won’t encourage anyone to become a fan, and sporadic updates may encourage current fans to unfan you. Keep an editorial calendar and stick to a regular posting schedule on your Facebook page.
Rachel frequently writes about facebook advertising tips and Facebook marketing. To view the entire article and additional tips or download the free eBook, visit how to get more Facebook fans for free.
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