How Facebook Can Benefit Your Business
So you have got a nicely designed and built custom Facebook Fan Page….now what? A lot of people are under the misinterpretation that simply having a Facebook Fan Page and get a massive following of folk by getting them to love your fan page is enough. But doing that and nothing else, ultimately , what have you actually achieved?
The goal isn’t to accumulate a gigantic amount of fans to show others how preferred you are but instead you have to attract carefully targeted traffic that have an interest in your product and have the potentiality to either become purchasers, or to recommend you and your company to others who might become customers.. The reality is, unless you've got an online store built into Facebook, the odds of you selling anything right from within Facebook are thin to none. So your targets for your Facebook Fan Page need to be realistic.
Another misconception that most people have is that they believe that each time they post something on their Fan Page that comment is then broadcast to all their Fans, in addition to having that comment posted on the Walls of all their fans. This simply isn't the case in any way. If you are on Facebook and have become a Fan of others ‘ pages, how frequently do you get told of their updates? Naturally you are informed of some updates, but not each single business page you are keen On. Nevertheless at the point somebody does Like your Fan Page a notice is posted to their profile, and any of their chums who see it may probably be charmed enough to would like to see what their friend is ‘endorsing’.
So how many fans do you actually need? There's no mystic number actually. The only real target point you will need to get to quickly is 25 Fans. This is because this is the number of Fans you need to be ready to get a vanity name and URL (e.g. Www.facebook.com/your-business-name, which will make it easier for folk to recollect. So you may be best served in simply getting any fans, not necessarily focused fans until you reach this number. After that you should actually only focus on those tightly-targeted fans that we talked about.
After you've attracted Fans to your Fan Page you want to take this opportunity to engage them to make certain you that you can continue building your brand awareness with them and to keep them informed of your services and products. Don’t take this to mean that you should blast them with special offers and product details. Instead you must be more subtle by stimulating conversation by using polls, competitions and perhaps video. Occasionally you might need to add a time-stamped coupon to urge a sale, but this is going to be the exception rather than the rule.
Another overlooked use of Facebook Fan Pages is the capability this gives entrepreneurs to help feedback. Many business owners are frightened to this because they worry that any negative feedback is going to deter possible buyers. The actuality is that pissed off purchasers are going to voice their displeasure whether you like it or not. So inspiring them to do it on Facebook means that you'll be aware of what is being said and can make it into a positive by acknowledging that you have heard the concern and plan on addressing it in some way. Possible purchasers will be impressed that you are a company that takes customer service seriously and act upon customer concerns to improve your business and consumer satisfaction rates.
Facebook can become a huge and successful part of your Fort Myers social media marketing campaign if used correctly.
Gary Hughes is a freelance copywriter and Fort Myers Social Media Marketing Expert. Gary also works for one of the largest Fort Myers web design companies, Alchemy Digital Media, and can be reached via the contact page of their website.
Tags: computers, facebook, Facebook Marketing, internet, marketing, social media marketing
