Small businesses are still new to social media
Most small businesses are still fairly new to the “game” of social media. Using social media as a marketing tactic is what big corporations have been doing to increase market share and are now leading the way in in developing best practices.
One of the biggest mistakes small businesses make as they familiarize themselves in social media is one that top performers no longer make. That is just posting and not engaging online audiences.
Social engagement is the “secret sauce” behind getting serious ROI out of social media, and with the holiday season in full swing, incorporating these best practices is a sure bet to achieving a return on investment. If not properly implemented, however, zero is what businesses will see from their overall social media efforts.
Here are three top tips top performers in the marketing industry use today to successfully increase engagement for the top social networking sites.
Twitter: Actively monitoring your followers’ posts and retweeting their most interesting and educational content shows you’re listening and are interested in engaging in what your followers have to share. By consistently retweeting what your followers post, they will reciprocate thus furthering the reach of your messages.
LinkedIn: Post Great Content: As with any social networking, posting great content is, above all else, essential to increasing engagement, building creditability and growing loyalty. Blasting a bunch of your advertisements in any social networking space is like walking up to a stranger and saying “Hi, now that we are connected, go to my website and buy my stuff.” Think about what your target market wants, what challenges do they experience and post valuable information that will help them understand their challenge and overcome some of them.
Facebook: Your goal on Facebook is to build clout, which in this case means you want people to share your posts, comment or mention you. Only great content will get this form of interaction and you need this in order to grow fans on Facebook. As you continue to grow fans, a great way to keep them engaged is to ask questions. Survey your fans. Ask short answer questions and maybe throw in an offer or two to get the responses started.
This article has been shared by Drake Attorneys. You can find Drake Attorneys by searching for Murfreesboro attorneys or Murfreesboro lawyers.
