Social Media Marketing: Is Facebook Serving Up False Hope?
Let’s face it, most small companies use Facebook as their main form of promoting. Is it a useful marketing tool for small businesses or are they mixed up in the popularity contest of “I have more fans than you”? Are smaller enterprises positive that because millions of people use Facebook each day that its acceptance translates into an enormous captivated audience ready to get their products/services?
Let’s paint a picture:
– You are extremely active on Facebook, regularly posting content only to get 1 or 2 comments, insights and maybe a share or 2.
– You hope customers who need to acquire your products/services will find you rather than you spending time trying to attract customers thru Facebook.
– You want a consistent increase in Facebook fans, but your fan page reached its plateau. Now you find yourself entertaining the same circle of fans over and over again.
If this is this you, you could have been sucked in to the Facebook illusion forgetting why you have got a website in the first place. Facebook is a social engine, not a search engine.
Facebook’s tangible results feel great, but it’s not a long term, sustainable solution for serious entrepreneurs. It should really only be used to as a supplement your website. The great majority of people are on Facebook for one reason only to socialize. Ask yourself: “Is Facebook the first thing that comes to my mind when I am hunting for products and services?” Probably not. So why would your customers go to Facebook to find your business?
Do you need more consumers without the effort? Making use of SEO will do the following for your business:
– Decrease your level of social media engagement leaving extra time for other work related commitments
– Create a regular flow of new patrons who are actually searching for your services and products
If you do not trust me, take the Facebook challenge by doing the following:
Using Google’s Keyword Tool, enter your product or service (not your company name) in the word or phrase box
– Glance at the results on the right under Local Monthly Searches
– Make a comparison of those figures to your Facebook numbers including fans, insights and shares
– Is your Facebook page producing higher figures every month?
Remember, the Local Monthly Searches are individuals who are specifically searching for your products! Ask yourself: “Is it worth investing a small amount for an SEO service or do I continue to hope traffic from Facebook will eventually work out?” It is your call.
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Tags: facebook, Facebook Advertising, Facebook Marketing, online marketing
