What Is All These Fuzz About Keyword Research?
Keyword selection is the most important part of Search Engine optimization. The keywords that you choose will decide where your site will end up in the online world and what your search engine rankings will be. Keywords decide whether a particular person looking for a specific stuff will end up on your page or not !. Selecting the right keywords for your website means the difference being somebody or nobody on the SERP.
Therefore, when you\’re picking keywords, you want to be sure that you\’ve selected the right ones. How do you know what\’s right and what\’s not? You\’ll be looking at two types of keywords: brand keywords and generic keywords.
Brand keywords are keywords associated with your brand. It seems pretty obvious that these keywords are important; however, many people don\’t think they need to pay attention to these keywords because they\’re already tied to the site. Not true. If you don\’t use the keywords contained in your business name, business description, and specific category of business, you\’re missing out. If you don\’t own them, who will? And if someone else owns them, how will they use those keywords to direct traffic away from your site?
Generic keywords are those keywords which are not directly related to your business but related to the products or services that you are providing. for example, if your website digitalprizm.com provided online marketing and social media marketing to clients, the generic keywords for your website should be social media marketing, seo company Singapore etc.
We should classify keywords into two types, Organic keywords and inorganic keywords. Organic keywords are the ones that you do SEO for and gets listed on top the keyword results without paying anyone. Inorganic keywords are ones that you pay the search engines get your site listed on top of the natural results for.
When you think about purchasing keywords, these fall into the pay-per-click category. When you stumble upon a keyword that works, that falls into the organic category. As you begin considering the keywords that you\’ll use on your site, the best place to start brainstorming is with keywords that apply to your business.
Every business has its own set of buzzwords that people think of when they think about that business or the products or services related to the business. Start your brainstorming session with words and phrases that are broad in scope.
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