Social Media Marketing — The Four Keys to Success
Do you know your audience? These are the people who will be using your service or product. Knowing them can help you tailor your message to resonate within your market. What do they enjoy doing? Where do they hang out. How do they prefer to buy? How will they use your product or service?
These are just some of the questions that will get you closer to identifying your target market. Once you are very clear on who will be using your product or service, you will be able to move on to the next step.
Everyone has something to say but not everyone has the desire or the time to read your message. It’s not about you it’s about THEM so think of the best way to get your message across. A picture paints a thousand words, can what you want to say be vocalized better with a graphic?
Remember, time is short and most of us are on information overload so clarifying your message is vital in today’s marketplace.
Branding: From your logo to your choice of font, it’s all about sending a strong and consistent message every time you are in contact with your customer. Things like colors, shapes, themes and tag lines come across differently from print to the web but a consistent message is vital. The value you offer is expressed not only in the products or services you offer, but in every aspect of your business image. This includes your marketing collateral and a consistent vision statement that you create on your website and social profiles.
Content: In today’s world content is king. The more relevant, quality, variety, and freshness you can offer people in your newsletters, posts, tweets, and other communications the better.
Engagement: Once you know who your target market is and where they hang out, you will be able to engage in conversations that are meaningful to them and that relate to your product or service. Be interested in what they are looking for, so you can share some interesting content and they will be interested in what you have to say.
Consistency: Be there and be there often; with interesting information and positive comments. If your Facebook page has multiple likes and lots of friends it’s essential to keep it fresh and new everyday. If you go stale so will your viewers.
Karmen Reed is a founding member of International Social Media Association, and the Blogging Coordinator for Women in Consulting as well as the Social Media Chair of Women’s Networking Alliance. To learn more about her services, visit her site
Tags: adveftising, facebook, home business, marketing, small business, social media marketing, twitter, Twitter Marketing
