Assessment Of Promoted Video Through Internet Marketing Companies
If Internet marketing companies desire to reach as many people as possible, certain methods must be taken into account. The implementation of video is one of the most crucial, seeing as how the content there is typically easier to digest in the long term. With this in mind, it’s important to note that a program named “Promoted Video” has been put into effect by Twitter. For those who may not know what this entails, there are a number of specifics which businesses should focus on.
TechCrunch posted an article that spoke about Promoted Video, which was brought to the forefront courtesy of Twitter. It can be used, by various companies, in order to help their own video content become shared out. This was done through Twitter’s own network, which is a point that should draw the attention of many Internet marketing companies. Promising tools along the lines of these should have the focus of various companies, fishbat included, and others may agree.
“Isn’t this, more or less, the same as the Amplify program Twitter already released?” While it might seem similar, it’s important to note that Amplify was designed for major companies; a local diner may not have much use for it but ESPN might. Promoted Video is definitely broader by comparison, so it seems like just about any market or business can take advantage of it. With Promoted Video, there seems to be greater opportunities in store.
The idea of Cost Per View – CPV, for short – was brought up in the article as well. To put it into simplest terms, CPV entails that advertisers will only pay up when users click on the videos marketed on Twitter’s network. I believe that, if the system is accurate and everything goes according to plan, this is a pretty fair plan and one that should drive attention in the long term. Seeing as how Promoted Video hinges on success, this only helps to make the program that much more attractive for long term use.
The question must be asked: can Promoted Video hold its own over time? I believe this to be true, especially when you consider the notoriety associated with the Twitter and the desire to try out new tools for marketing purposes. It’s difficult to say whether or not this method will be effective since it is still rather recent. Nonetheless, Promoted Video has plenty of attention brought into it, which will help others see if the potential can, indeed, be realized.
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Tags: advertising, Fishbat, internet marketing companies, twitter, video, Video Marketing
