How To Attract More Business With Video Marketing
Utilizing online video marketing techniques to sell your services and products is both simple and effective. If you are looking to improve the generation of leads for your business as well as sales conversion and website traffic, this technique can be extremely useful. Video can establish your business as legitimate and trustworthy in a way that no other marketing technique can. Video not only serves as a way for the business to connect to the customer on a rational level but also as a way to create an emotional connection.
When we connect with other people, approximately 55% of what we say to others is communicated not through our words but through our body language. 8% of our meaning comes across in our voice. A mere 7% of our communication occurs in the spoken words. When we utilize written forms of communication, body language and tone of voice are omitted making it far more likely that your message will be misunderstood by potential and current customers.
The credibility of the speaker not only relies on the individual’s actual words but also on their face and the tone of voice that they use while speaking.
Before you choose to use video such as YouTube marketing for your business, you should definitely take the following into consideration. When it comes to internet video marketing, the most important information you can provide to customers may not be the costs of your products and services. The primary goal of your video should be to make your business a credible choice for potential customers who are interested in what you have to offer.
Knowing that you are a trustworthy business will always be far more important to your clients than knowing that you are less expensive than your competition. When it comes to customer-business relationships, trust is always key. If there is one thing that potential clients want, it is to be assured that they are in business with a company that will stand by their word.
When a customer begins doing business with a new company, he or she is inevitably taking a potential risk.
Consider this for just one second. What is it like for a potential client to perform an online search for the products and services that they require and to come across your video that not only discusses your products and services but also establishes you as a credible company that is genuine and sincere? How much would your lead generation increase?
If you made sure to place your videos in locations where your target audience frequents, how much more business would you do? This is where you can help yourself.
Tim McGarvey helps businesses attract new customers with strategic consulting. Tim maintains a website about social media where you can get answers to the rest of your questions.
Tags: online video marketing, Video Marketing, YouTube Marketing
