Small Businesses Can Benefit From Video Marketing
When creating a marketing strategy for your small business, you should learn how to use video marketing as a key part of how to increase sales for your local small business. This is especially important if you are trying to establish yourself, you have just started putting your business online or you have just moved to a local area.
This is simply not true. Online marketing is relatively much cheaper than print, radio or television advertising, There is also the advantage that when your video is finished you can point people directly towards your website and allow for instant contact.
With half of Google searches being for local companies, identifying yourself with a local area can inspire brand loyalty in a way that other companies cannot do.
In order to do this, a good way of filming such a video is to choose a local landmark, preferably an area in the town or city centre. Choose local members of the public to talk about what they associate with their local area and try to fit your video around that.
With social networking sites, it is easier to pass on your video. You can get feedback from people who can help you improve your video.
Some people may choose to do their own versions, effectively working as a tribute to your effort. Even if it is a parody of your trailer, it is a good way of getting more people to look at it, as they will often link to the original.
If you attend a marketing event, you can do a behind the scenes showing people what you do. This humanizes your company, putting a face behind the name. You could also show people behind your office, store or showroom. It should feel natural and establish both you and your product. In this instance, it would probably be better to take a low key approach and film it in as simple a fashion as possible.
For people who have only just set up their business, a video can be a terrific first impression. This will establish your brand, getting people to look at what you have to offer. This is especially useful if you have just moved to a local area so you can formerly introduce yourselves. If the video is the first thing on your website then it is an excellent shorthand rather than having to read through text or look up the frequently asked questions.
You can also send embedded videos to email directly to interested people. This is useful if you have a mailing list of interested clients. You should have a mailing list at any networking events to help spread the word. You can even hand out CDs or DVDs of your video with you. These are relatively cheap to produce and you can also get various programs and services that can produce labels on the CDs and the cases. Video marketing is a part of your small business marketing strategy. Linking your video to your website, mailing lists and networking can help you spread the word and increase your sales.
The most up to date ideas on local business marketing strategies can be seen on our website. If you need to use video marketing for small business, you need to know where to start. Here you can read about our “done for you” video marketing services.
Tags: Video Marketing
