Using Videos in Viral Marketing
A growing number of advertisers are going for video as broadband keeps rising and ad-serving technology is becomes increasingly sophisticated. Online video advertising is really achieving more recognition. Users’ attention can be captured and ads stand out in a crowd of an increasingly ad-cluttered online environment. It’s a given fact that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may be worth all that once they achieve greater response rates.
Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.
Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.
Cached or streaming video on a specific destination site offers the best possibility of capturing the client’s interests in brand messages, although it’s likely to reach less traffic unless of course it generates a viral outcome.
Whatever you may have created, make sure that you make it easy to open and distribute. File size is very important, as well as the media format. Just in case your viral video has been created for a specific type of software that many people don’t use, how will you get these people to spread it like wildfire?
Also, if you’ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It’s cheaper and, if you’re not hosting it, it’s more viral, too.
Find our more about video marketing by visiting our website about video marketing. We have provided a large resource of information to help you.
Tags: online videos, Video Marketing, website videos, Youtube
