Video Marketing: Effective Marketing Doesn’t Have To Be Expensive
Sifting thru mail in the letter box, I can’t help but notice that I’m not getting as much junk mail unlike before. Let’s face it. Brochures are a thing of the past. No sensible entrepreneur will shell out money for print marketing when it will likely end up in the garbage more likely than being read. Proper utilization of available technology can deliver the same, if not more, effective results sans the high expense. A business owner only has to select a method which can best sell their products or services as well as reach a larger demographic that could be their future clientele. With so many options to choose from, it would be wise to look at consumer trends in choosing what marketing tool is best used.
According to a study made by The Wharton School of Business, video is a much more effective promotion and marketing tool than selling through print or live presentations since 97% of videos are watched even only at some point. Customers are more engaged and able to retain product information thus. Once they have been convinced with what they’ve seen, the video would likely be passed on to relatives or friends who will in turn also pass it along to anyone they know that would benefit from the product or service being offered. A multitude of other studies suggest as well that video marketing expedites buying. A good example of this would be the efficiency of Home TV shopping ads to consumers. In effect, the studies have proven, no less, that video marketing is a persuasive medium in marketing than many of its counterparts.
Even with all the advantages of video marketing, most business owners would still choose to print than produce 5 minute videos because they think it costs more than the former. In fact, if they opt to make use of websites who offer free uploading, spending would be the least of their problems. Making online videos only requires a webcam, microphone and a witty spiel to introduce their services to the public. Edit it a bit and add personal footage, such as recorded testimonies, plus sound effects, it is good to go. No need for hired actors who’ll only appear for a few minutes. Having a creative ad can also be sufficient enough to deliver product information.
While prices may range from $1000-$2000 for professional videos, costs may still vary depending on the quality, length and added effects. There are other companies however who charge for as low as $599 for the same services. Discounts may be applied once the film has been edited or added with personal footage. Considering the other expenses to be incurred in printing, marketers only need to pay once to have a video.
Another reason why video marketing is a better option is that this medium ranks higher in search engines than articles or blogs, therefore having a greater chance of it being stumbled upon by web users. As aforementioned, videos have a tendency to go viral if a viewer is convinced with the product or service. All things considered, video marketing isn’t just for businesses with big budgets. With creativity and sufficient tech knowledge, a video can be prepared by any marketer and realize that video marketing would do wonders in getting their products out there.
Video Marketing can maximize your business potential and we would help you do that! Schedule a 20 minute coaching session for your FREE VIDEO SLIDESHOW & attract more clients. Call 724-263-8812 & visit www.smallbusinessmarketingpittsburgh.com for more details.
Tags: Online business strategies, online marketing, Video Marketing
