Video Marketing Establishes Your Authentic Credibility
Utilizing online video marketing techniques to sell your services and products is both simple and effective. This method has been proven to have a large impact on lead generation, sale conversions, and web traffic. Credibility can be established by a company through video in a way that no other marketing technique can. Video not only serves as a way for the business to connect to the customer on a rational level but also as a way to create an emotional connection.
When an individual is speaking, approximately 55% of communication is actually being passed along through body language and not in the actual words being said. Our tone of voice is responsible for an additional 8% of our meaning. Our words are only responsible for 7% of communication. Because written methods such as emails and blogs lack a large amount of communication, it becomes impossible to ensure that the customer is thoroughly understanding our meaning.
The credibility of the speaker not only relies on the individual’s actual words but also on their face and the tone of voice that they use while speaking.
When thinking about utilizing video marketing as a way of making your business more visible to customers, you should consider the following. Keep in mind that internet video marketing should not solely focus on the costs associated with your products and services and, in some instances, it may be best not to mention this information at all. The objective of your marketing video should be to establish yourself as a sincere business that is genuinely interested in improving the lives of your customers.
Although you might think that your customer considers your price versus that of your competition as the most important information, you would be wrong. Trust is always the most important aspect of business-customer relationships. All prospective customers want to be assured that they are dealing with a trustworthy business that will deliver on their promises.
When a customer begins doing business with a new company, he or she is inevitably taking a potential risk.
Close your eyes and imagine this. How would a potential client feel if he or she were to go online and search for the services and products that they need for themselves and/or their business and find your video which both establishes you as a professional authority but also demonstrates to them that you are a company that can be trusted with their livelihood? How much would your leads increase?
How much more business would you do if you ensured your videos were placed on sites where your target clients visit? Help yourself and your business and get started today.
Tim McGarvey helps businesses attract more new customers with strategic consulting. Tim maintains a website about video marketing where you can get answers to the rest of your questions.
Tags: online video marketing, Video Marketing, YouTube Marketing
