Myths And Misconceptions About Affiliate Marketing
Every year affiliate marketing is attracting more newcomers. With so many advertisers marketing to newcomers and hyping up affiliate marketing as the easiest way to make an income; it’s no wonder why so many people are misinformed. Myths such as the get-rich-quick one will definitely leave you poor, so lets learn about a few more that are also barriers to success.
Myth one: it is hard work or takes an expert to run websites and blogs; please, don’t believe it. All you have to do is update your site and readers with new content once in awhile, and that only takes a few minutes. So, for instance, you are in the dog training niche and promoting an ebook on your site. So, after you make your initial posts you are free to leave the site as is until the product owner changes the ebook. Blogs and sites are not hard to maintain, at all. Of course, driving traffic to your site is a little more involved and you will have to put most of your efforts into that. After you build your site, getting traffic is something that comes from the outside and is separate from site maintenance.
Myth number two: a page has to have tons of content to be effective. Don’t be fooled, there are pages that are very targeted and short and they far out perform a site that has a dozens of posts.
The reason behind this is that when you have a single, dedicated page promoting your product, with not much content but only what’s needed, you are able to hold your prospects focus. The challenge is not to see who can add the most content to a page but it is to build a page that can easily keep your visitor’s attention wrapped around your offer and the uninterrupted steps they need to take to reach your checkout or merchant’s page. The goal is to create a page specifically tailored around your product and designed to answer your visitor’s questions.
Another unfounded idea is that affiliate marketing is spam. The truth is that affiliate marketing is an excellent way to promote products and make money from commissions. Some affiliates have resorted to spam and given the field a bad name which is where this story cropped up from. The networks that run the whole affiliate system, though, are quite genuine and pay out huge commissions on a monthly basis. In fact, quite the opposite, they do everything in their power to remove spammers and make sure no spam is sent out. The networks are totally opposed to spam and implement a variety of anti-spam measures in order to stop it. All in all, affiliate marketing is filled with baseless myths, so it’s important to educate yourself and be ahead of the competition.
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