How Helpful Is Using Facebook Ads?

Do you think Facebook is raking in the cash on those ads on the right side of their website? Well, the odds are they are, but maybe not quite as much as people over at Google’s AdSense program.

There is a natural reason for the dichotomy. It’s not arguable that a lot of people would have an opportunity to see an ad on Facebook. More than 108 million people are now using the site every month, up from nearly 103 million people before all this happened on the way.

So, are Facebook ads ineffective? Certainly not. Well, don’t be too quick to take these results at face value. After all, it’s kind of like Google saying AdWords ads are more effective. It’s just not reliable.

Facebook quite often gets a really bad rap from the people who are pros in the marketing game. But why? As you tinker around and try to match your products perfect demographic target you will see that Facebook will give you an actual number on approximately how many people your targeting will reach.

What makes all the difference is whether or not the ads are cost effective for the company that uses them. Nice little targeting feature that I’m sure has Facebook affiliate marketers jumping for joy.

For example, if you have spent $50 on ads on Facebook and the return is a profit of $100, then you can suggest it was an effective advertisement. Seems like a great way to get a nice high ROI.

You can make your ads even more effective through the use of a few tricks and tools. Let’s look a few years down the line when half of the web is using Facebook connect. That’s a widget we all could use.

In order to see the results, you will have to track what happens over the course of several ad campaigns.

Refer to various other tips created by this very author dealing with areas including men’s house shoes and women’s moccasins.

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