Assured Social Media

When a problem occurs, especially in today’s age of information, time is vital. The use of Twitter for crisis communications is quickly becoming a vital component in any marketing firm’s PR strategy. Not only is Twitter being used as a preemptive measure for isolated issues, but it is becoming a way to communicate quickly to the public following a crisis. Using Twitter for business purposes is growing in usage and acceptability.

Crisis communication is a PR activity that can be implemented on a widespread scale through Twitter. It is strongly recommended that there is careful planning so that fast action can be taken in the event of a crisis. A few examples of a crisis could be: the failure of a product, a financial crisis or natural disaster occurs, or a media frenzy attacks someone related to the brand image of a company. Whatever happens, having a crisis communication plan will recapture peace and calm the chaos.

In order to become effective using Twitter as a PR tool you must educate yourself and your staff about how Twitter works and some common capabilities. From there you want to begin your planning stage. Here, you want to identify a plan for a likely crisis that you could see being possible for your company and also those that would be impossible to predict (i.e. natural disasters). Decide who will be the one to speak on behalf of your company as a credible and honest source.

Social media websites have transformed the playing field for the development of crises and allows for a vital channel of communication. The power of social media is able to transform a simple misunderstanding into something major in a matter of minutes. People are more and more commonly finding out their news through the use of social media.

You also want to become an active part of the online community. Don’t wait until the moment of crisis to become known and develop a voice. Using the technique of prevention is always better than reaction. You can also use some extremely helpful tools to track what is happening on Twitter. It is helpful to see what other Twitter PR professionals are doing for some guideline.

So, do you think you would like to find out more about how to use Twitter for business? Do you think you would like to find out more about hiring a marketing firm? Check us out at fishbat.com to find out more!

In the beginning, social networking sites were used for just that – social networking. When it was seen how many potential customers were making use of these sites, business entities put it to work for them. Marketing on them became popular. Facebook software has been created that makes marketing, and even “going viral” (reaching millions), quite easy.

These tools that make marketing efforts on the internet faster, can be found online by using your browser’s search engine. Tools that have been created for use on this site also include those that make adding friends much quicker.

Use your browser search feature to locate the many tools available. These include those for gaining access to the social site from your phone. Also, ways to create cash from your FB account can be found there.

A feature that many marketers use is a download that enables them to create as many accounts as they desire. This is apparently a great marketing technique for reaching many people. The number of tools available for enhancing your time spent on this social network are many. Try searching for FB Devil on your favorite search engine, and see what you find.

Most people know that when you click “like” and “share” on FB, all of your friends see it as recent activity that you have participated in. They can also go there and participate. Some companies have built sites for fans to sign up on and they can receive something free for doing so. Your friends can then do the same.

Emails sent can also make an even larger ad. Using Facebook software all works in the favor of the marketer who made the account. This is referred to as “going viral” and is a much-coveted activity that businesses seek to create.

Out in the Internet marketplace it takes much effort to maintain all of your business’ individual social media accounts with Twitter, Facebook and the like. Marketers understand, too, that it is important to protect the online reputation of their business as well as the brand. If you need a social monitoring tool to help your online name you should contact CrowdControlHQ!

Using Twitter for business makes plenty of sense. It’s a great way to reach out to followers while promoting yourself and your company to potentially millions of users. However, despite their bulletproof system to determine the authenticity of accounts,Twitter isn’t always the most trustworthy. News Corp. discovered this the difficult way when an account claiming to be Wendi Deng, the wife of chairman and chief executive Rupert Murdoch, was verified as authentic… except it wasn’t. Twitter PR is a powerful tool, yet even News Corp. has a few lessons to learn in terms of using Twitter for business.

Very shortly before the start of the new year, Murdoch launched his Twitter account, using the handle @rupertmurdoch. Hours after he did, the handle @wendi_deng popped up and was verified by Twitter almost instantaneously. While the handle tweeted to her followers and Murdoch’s handle, a a spokeswoman from the company stated that both accounts were real and News Corp. accepted the validity of the fake handle without consulting the couple. The tweets sounded authentic, so authentic that no one from the company dug into it.

Tuesday afternoon was when everything came crashing down, with the owner of the Wendi Deng account admitting that it was a fake. While there is nothing truly unethical about their desire to create a handle under her name (think of all of the Harry Potter and Lady Gaga accounts out there in Twitter that are not real), it brings into question how effective Twitter PR is. In the three days that the account was up it garnered thousands of followers. Although none of the tweets were offensive or embarrassing, the potential for bad Twitter PR was outstanding.

By launching Murdoch’s personal Twitter handle, News Corp. was clearly thinking of using Twitter for business, using the handle to promote the business. However, the worst part of this hoax was that no one looked into the legitimacy of this account from the company. The timing was perfect for the fake Deng account to go up. The couple were on vacation during this time, and were unreachable until their return. And since the two handles went up so close to one another, News Corp. assumed that Deng’s was simply unplanned. Once the blue verification check went up, that was the end of the matter.

News Corp. learned a valuable lesson about the potential damage that can happen from poorly controlled Twitter PR. When using Twitter for business, remember that accounts may very often be spam or someone pretending to be someone else, and you can avoid a Twitter scandel yourself.

So, do you think you would like to learn more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? Check us out at fishbat.com to learn more!

I’m sitting in bed playing Batman: Arkham City and a idea hits me: Does Batman make use of Twitter or maybe not Batman but his alter ego Bruce Wayne? Bruce Wayne owns Wayne Enterprise right? So why wouldn’t he be tweeting about diverse things like where he is on his boat or what model he is taking out to dinner? Twitter PR is vital, so perhaps as a responsible technology company’s president he would be using Twitter for business reasons, like tweeting about updates on new savvy tech that will be coming out by Christmas.

A billionaire philanthropist like Bruce Wayne might have a Twitter PR representative that handles his tweets for him; a Robin like assistant in the office that fetches his coffee and takes messages. No tights required of course, but an associate that handles Wayne’s Twitter for business purposes will constantly be updating and sending stuff out to the public about upcoming projects. I don’t see Batman with his iPhone tweeting about what he is up to while feeling sorry for himself on a gargoyle. Facebook PR is not really on his list of priorities as the Dark Knight.

If Batman was a tweeter though, would he be utilizing Twitter for business strictly or would he be a Twitter junkie? I would like to think Batman would use Twitter for business but we all know the control of social media. I think Batman would be tweeting non-stop. Forget Twitter PR or even using Twitter for business, Batman would be tweeting about kicking the crap out of super villains. Batman would be tweeting about some chick whose skylight he is looking through at the moment.

Would Batman have followers on his Twitter account? Bruce Wayne is using his Twitter for business and his Twitter PR is focused on gaining followers so he can remain a billionaire. What about Batman though? I know I would track those posts like a fiend. Batman posts, “Just put a beat down on the Penguin LOL” and I would post, “LMFAO.” Batman is operating Twitter for business alright; the butt-kicking business.

Twitter PR is a useful tool for a billionaire playboy philanthropist but not so much for a vigilante crime fighter. Batman has no need for social media let alone Twitter for business reasons. If there were such a thing, I doubt Batman would be playing on the phone on his down time. If I had down time as a superhero, I might consider working out or learning some other form of butt-kicking skill rather than playing Words with Friends.

So, do you think you would like to learn more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? Check us out at fishbat.com to learn more!

It takes a lot to sway people who know nothing about social media to hop onto the band wagon. I was meeting with a client one blistery afternoon for some coffee, hoping to convince him to use an account with Twitter for business use. I thought about the pitch of Twitter PR that I had been working on for weeks now and was confident in its potential. I was convinced that using Twitter for business was a intelligent decision but this client was from an age where computers were science fiction and swaying his opinion was going to prove difficult.

As I entered the coffee shop, I sat down at my usual seat across from the counter and gave Michelle the nod implying I wanted my regular espresso drink and held up four fingers for an extra boost; I was going to need it. I unload my notes on Twitter PR and the outline on Twitter for business purposes and skimmed my notes to refresh myself before the client arrived. I have been in marketing for many years now and just included social media into my firm. When I see an occasion to make money I go for it and social media was going to be a gold mine.

The client I was meeting was the president of a pogo stick company and his numbers were not doing well. I could see this client of mine falling through the cracks and I liked the guy too much to let him fall flat on his face, even if he never paid on time and was stingy. The client has never touched a computer let alone used one and when I say a social media site he thinks I am talking about a newspaper stand. Twitter PR has proved to work wonders for my marketing business and I have no qualms using Twitter for business. Each and every client at the tip of your fingers tweeting about your success to friends and potential clients each second of the day is what Twitter PR has to offer.

A wave of cold air rushed into the cafe, a slight drift of dirty snow made coffee colored slush on the doormat as my client scurried in from the cold. He was bundled up except for his globular nose and his gray hair peeked out from under his black fedora. He unpacked himself and placed himself in front of me. As he sat down the words of Facebook PR danced inside my mind and the idiom “Twitter for business” slid on the tip of my tongue, ready to spill out before him. The waitress came by and took my client’s order and quickly left to bring us our drinks. After a minute we drank from our steaming cups and exchanged holiday cheer and complaints about the arctic weather forced upon us.

I could not contain myself any further and had to get Twitter PR out of my mind and plant it into his. As I began to speak about using Twitter for business, the client stopped me and thanked me for my consideration in his marketing campaign. My client told me of his plans to stop working and close down the business; he had no desire to continue the game any longer and was going to take his winnings and leave the gambling to the upcoming youth of the new business world. He slipped me an envelope and told me to open it after he left and thanked me for all the hard work. I thanked him in return and did as he asked, watching him vanish into the snowy air. Inside the envelope was a check for his last fee and an email address; irony at its best don’t you think?

So, do you think you would like to learn more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? visit us at fishbat.com to learn more!

So, you have a company’s website. Great! However, are you getting people who actually visit it? The internet is filled with pages that nobody ever sees. And, if you don’t want your site added to the sad parade of ignored websites, you should be spending your every free second trying to get more visitors to check you out. One of my favorite techniques to accomplish this is Facebook PR.

You might think Facebook PR doesn’t seem to be bling bling, as the kid’s say (Editor’s Note: No. Nobody has ever said that). No matter what you might think, Facebook PR is actually a superb method for getting more people to buy whatever it is that you’re selling. It really takes the basic concepts developed in traditional PR and simply reinterprets them in a new medium.

Facebook PR can be considered as consisting of two distinct parts: acquiring new customers and converting your existing clientbase into repeat customers.

Getting new customers is best accomplished through the judicious use of Facebook ads. As I am sure you already know Facebook ads are those requests on the side of your wall or profile and usually ask you to “like” a company’s page. You can easily set one up in a few minutes and start getting people to visit your site.

Once you have an existing client base, you’re going to want to do whatever you can in order to make sure that they keep coming back. This is the area where Facebook PR shows its worth. Through Facebook, you can develop an online community consisting of fans and clients that will talk about your products or services and remind each other why they liked you in the first place. In case it wasn’t obvious a happy customer is a return customer, so by talking about you they’ll be reminded to go to your website and see what you have to sell.

Would you like to find out more about how to get more visitors to your website? Do you think you would like to find out more about Facebook PR? Check us out at fishbat.com for more information!

Using Twitter for business offers access to a huge amount of high profile individuals that you would otherwise not have been able to touch base with. There are many business professionals who have used Twitter PR as a tool for success. Many people need to realize the usefulness of this highly accessible asset that can be used every day.

Basically, Twitter is a system for instant messages that is made obtainable to the public eye. A more savvy term that could be applied to Twitter is: a micro-blogging platform. Twitter can be used as a great PR tool because it allows you to send updates as often as you want. When you follow people, you can see their tweets, and visa versa. The growing popularity of smart phones has made Twitter accessible just about everywhere you can find data service.

People were unsure of how Twitter would be established, but it became considered efficacious because of the high profile people who became active users. Twitter provides large companies the opening to create a personal connection with employees and customers. Although it may not drive direct sales, it can be a great tool for building a brand.

Twitter can also be used to note what people are saying about your products or services. The search feature allows you to search topics or phrases and the results will list what critics have to say. This can help you to establish and solve any problems that you may discover.

There are a lot of things you want to do in order to be successful on Twitter. One thing you want to focus concentration on is getting your name in front of high profile people so that they can share you with their followers. This will help you to get more visitors and leads through an influential source. Many companies have seen Twitter become a huge part of their PR operations.

So, do you think you would like to find out more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? Check us out at fishbat.com to find out more!

My wife is unwell and she needs to get more visitors coming to the house. Doctors suggest that rest, Vitamin C and good company will help aid any illness but how does someone get more visitors without calling for help? I think a good Facebook PR strategy would do wonders for this quandary don’t you? Facebook PR that depicts a solid image of positivity and good marketing strategies will get more visitors to come waltzing through the door.

Facebook PR does marvels for drug addict celebrities and businesses that do not seem to get that marketing is important to their business’ success so why not use it to get more visitors for my ailing wife? Using Facebook PR for something good and authentic like a sickly person should work flawlessly. There is nothing like a good cause to get more visitors to a Facebook PR page. Think of all the cancer patients and Sickle Cell Anemics that call to the community for more site visits. Sites like those get more visitors each day with ease!

I know what you are assuming. You think that I am a fool. That my spouse doesn’t need Facebook PR and that to get more visitors she should just pick up the phone. Well I got news for you. I am not picking up the phone. I refuse to give in to the service of a phone call in order to get more visitors to my house. I think the internet is a important tool to our way of life and o take a step back in technology and use the phone is crazy in itself!

Critique me all you want but once you see the crowds piling through my front door you are gonna want to get more visitors coming to your house when you’re sick. When that happens, don’t ask me to put a Facebook PR strategy together for you! I am proud of my Facebook PR campaign. I have hit more than 3000 likes since I established the page and I get more visitors than Cindi Lauper; and what!?

Facebook PR has done marvels for my wife’s public image. I can’t speak much about her health but I will take what I can get. The goal was to get more visitors not cure the Ebola Virus. If you want to get a professional Facebook PR page created I won’t charge much. What’s a little money to pay out to get more visitors to your door to ask how you’re feeling today?

Would you like to find out more about how to get more visitors to your website? Do you think you would like to find out more about Facebook PR? Check us out at fishbat.com to find out more!

Despite the years that Facebook has been around, there is still a lot to learn about the site, especially when it comes to Facebook PR. Over the last several months, three major brands (Nestle, Domino’s, and Unites Air Lines) committed some Facebook PR snafus, along with attempts to repair the damage. Here is a break down of what happened, along with what to learn in order to get more visitors to your page and stay there for good reasons.

Back in March of 2010, Greenpeace posted a video on Nestle’s Facebook page, complaining about a non eco-friendly supplier that they used. The company’s response was to censor the video, inciting a Facebook PR whirlwind that brought lots of negative attention to the company. While their number of mentions spiked tremendously, the majority of the posts were incredibly negative. Instead of attempting to rectify the situation, Nestle continued to censor their visitors. Not only did this not help them get more visitors, but their fan’s posts remained rather nasty for a while. For your own company, if someone posts something negative, the worst thing to do is ignore the post. Instead, address that person’s complaints in order to placate them and learn from your fans what they like and don’t like about your business.

April 2010 spelled Facebook PR doom for Domino’s when two bored employees posted a crude video of them tainting food in gross ways, such as putting cheese in their noses. While videos like this are posted all of the time, this particular one spread like fire as viewers began to question their faith in Domino’s quality and care of food. After all, nobody wants to eat food that might have been tampered with. In response, Domino’s posted a video to apologize to their fans and pressed charges against their now former employees. This was a great step on their part, as they addressed their fans while helping them get more visitors in a more positive way. Publicly reaching out to your fans, through posts or video, is a great Facebook PR tool that any company can use.

Finally, United Airlines, in July 2010, received complaints from a flier whose guitars were destroyed by United handlers. When ignored by the company, the complainer went to Youtube, recording a song about his negative experience with the airline. Over 3 millions views later, a 10% drop in stock price, and $180 millions dollars lost for shareholders, United learned the difficult way that Facebook PR really does matter. Their response was to reimburse the musician, along with passing out Starbucks gift cards on all domestic flights following the incident. This method was rather passive in approach, yet effective, as United was able to get more visitors back to their page while calming down their irate fans. Everyone loves free stuff, but keep in mind that free stuff only goes so far before a real apology is needed.

These three companies are all powerful businesses, yet we see that one bad case of Facebook PR is enough to knock them down a few bars. In order to get more visitors to your Facebook page for the reasons you want to bring them in, keep three things in mind. 1 – Don’t ignore your fans if they have complaints. Realize that any post made by anyone with any affiliation to your page can still affect your reputation. A swift apology, through personal declarations and free gifts, can very easily deflate a potential storm of bad PR. Keep these helpful tips in mind and your page will do well.

Would you like to find out more about how to get more visitors to your website? Do you think you would like to find out more about Facebook PR? Check us out at fishbat.com to find out more!

So have you heard of Twitter? Have you been living under a rock? Hopefully, you didn’t say yes to both of those questions. Twitter is one of those things that has blown up lately, and every person is trying to monetize it. So, you’re probably looking for tricks for using Twitter for business. Here’s a nice, little rundown on its uses.

Twitter for business, or, perhaps we should call it as Twitter PR, is really based on the idea of getting persons to follow you. It’s really as easy as that. Oh, you don’t consider that to be particularly good for you?

Let’s talk about this more. There are a wide range of tactics you can use in order to get people to follow. The easiest manner to do this is to follow people. The Majority portion of Twitter users will follow back practically anyone who follows them, so you can easily add followers this way.

Another fantastic technique to get people to follow you back is to talk to them on Twitter. This can be accomplished by including @ and the user name of the person with whom you are endeavoring speak. You can search for people who are talking about what it is that you sell and answer their questions. If that user has a extensive follower base of their own, your conversation will be seen by a wide range of users, all of whom can be considered potential customers. And, as you are aware, increasing your client base is the main reason you’ll want to use Twitter for business anyway.

So, now you may be wondering what you should do when you get all these people to follow you. At this point, Twitter PR is not terribly different than more traditional forms of PR that have been practiced since dinosaurs roamed the land. You can organize contests or ask your followers to take part in for surveys. Really, the sky’s the limit.

So, do you think you would like for more information about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? go to fishbat.com for more information!