Posts Tagged ‘article marketing’

Using Twitter For Business

Saturday, January 21st, 2012

When a problem occurs, especially in today’s age of information, time is vital. The use of Twitter for crisis communications is quickly becoming a vital component in any marketing firm’s PR strategy. Not only is Twitter being used as a preemptive measure for isolated issues, but it is becoming a way to communicate quickly to the public following a crisis. Using Twitter for business purposes is growing in usage and acceptability.

Crisis communication is a PR activity that can be implemented on a widespread scale through Twitter. It is strongly recommended that there is careful planning so that fast action can be taken in the event of a crisis. A few examples of a crisis could be: the failure of a product, a financial crisis or natural disaster occurs, or a media frenzy attacks someone related to the brand image of a company. Whatever happens, having a crisis communication plan will recapture peace and calm the chaos.

In order to become effective using Twitter as a PR tool you must educate yourself and your staff about how Twitter works and some common capabilities. From there you want to begin your planning stage. Here, you want to identify a plan for a likely crisis that you could see being possible for your company and also those that would be impossible to predict (i.e. natural disasters). Decide who will be the one to speak on behalf of your company as a credible and honest source.

Social media websites have transformed the playing field for the development of crises and allows for a vital channel of communication. The power of social media is able to transform a simple misunderstanding into something major in a matter of minutes. People are more and more commonly finding out their news through the use of social media.

You also want to become an active part of the online community. Don’t wait until the moment of crisis to become known and develop a voice. Using the technique of prevention is always better than reaction. You can also use some extremely helpful tools to track what is happening on Twitter. It is helpful to see what other Twitter PR professionals are doing for some guideline.

So, do you think you would like to find out more about how to use Twitter for business? Do you think you would like to find out more about hiring a marketing firm? Check us out at fishbat.com to find out more!

Getting Increased Traffic For Your Site And Affiliate Links Through Twitter

Sunday, January 15th, 2012

Any kind of business, offline or online, will present you with lots of alternatives with how to use twitter from which you must choose. Those who are called, newbies, will be faced with those challenges right from the very first day.

Are you one of the few individuals that are not yet using Twitter as a means to generate traffic to your web site or affiliate links? Lots of site traffic can be generated by using Twitter. For those of you not using Twitter yet, we will talk about how you can make use of a few simple tricks to maximize your Twitter marketing efforts.

One thing you should do is to begin collecting specific software’s that will help you with your efforts. If you are genuinely interested in marketing on Twitter, you should search for an auto following program. The more people you follow on Twitter, in general, means that more people will be following you. The key is to keep following more and more Twitter users so that more and more people follow you. And when you have thousands of users following you, you can advertise your products though Twitter and everyone who follows you will receive your promotions.

The next thing you are going to need is to find a software known as an un-follow program. This program will begin deleting those that you follow that have decided not to follow you. This is important because you can only follow a certain number of people at any given time, and if people are not following you, you don’t have to continue following them. Of course, as time passes and you get more followers, you will be able to start following more and more users.

After you have your following and un-following programs set up, you have to search for a program that will post messages to your Twitter account for you. This kind of program gives you the ability to put your Twitter marketing efforts on autopilot. You simply set everything up in the software like the messages and the products you would like to promote and you let the software do its job. As all this can be done on autopilot, you can send out your promotions each hour and never have to log in to do it yourself.

You really can begin generating loads of site traffic by using the software’s listed here. If you keep looking online, you will be able to locate many types of Twitter software’s that can make your marketing even more effective. If you wish to take all of your blog entries as you write them and have them posted to Twitter, you can find a software that can do that for you too. If you need or want more traffic to your blogs, this could be a great method for you.

We do know people in business who seem to have a closed mind when it comes to something new such as a method for marketing or advertising, and they are leaving a lot of money behind as a result. Naturally, we are talking about ideals because we know most people will have difficulty possessing such an open mind. A great many people are far too cynical and skeptical about online marketing methods and maybe even don’t think that the work done by people like the green energy company is not applicable to them – we do not know. You will always need to carefully assess anything new, though, and that means you have to base your decisions on research, first.

If you are impatient and fail to do your due diligence, then you are obviously taking certain risks with your time and possibly money. Maybe it is just survival of the fittest and those who succeed are the ones who use common sense in business along with other qualities. But as we have said, this is usually the domain of those who have not been around for long. What can also muddle the whole picture are those who had bad results using solid methods, and then those people can malign the method as being bad. This all goes along with the thought of an ounce of prevention, and it is an ounce well spent, possibly. Now instead of searching for all the different pieces of software’s, you can look for one software that will be able to do everything you want it to do. Even though finding one software to do everything may cost a great deal more, when you look at all the prices for the smaller software’s, it is pretty much an even trade. You could even find other types of software’s to help you with your Twitter marketing that I haven’t even brought up here.

The volume of information on the net related to doing business is simply staggering, and we understand if you feel like that at times. If you are wondering about the possibilities available using using twiiter to get links in your web business, then you should be excited because there are quite a few. Not everything you read will be directly applicable to your business, but it is still a great thing to learn new stuff just because you never know.

If you desire to see expansion through established methods with a solid history, then using twiiter to get links is well worth your interest and exploration. One thing worthy of note is the difference in the attitudes business owners bring to the table. If you stay in your business long enough and pay attention to your self, you will realize how much of an important part your daily thoughts have on how you perform in business. You will find many people whose performance reflects their attitudes such as high performance businesses who achieve a great deal to those who do enough to get by. You do have the power to change how you think, and we will tell you that negative-based thinking will always keep you down. In our own ways, we ultimately decide much if not most of our fate.

Sure, how to use twitter can really pose some challenges to those who are just starting out. If you feel like you are missing important information on that, then you will find answers at SEO London. But this is really nothing new at all because it happens to so many and over very similar parts of marketing. This is all part of the IM learning curve, but take heart because you are on the right track. That’s why you need to go to the green energy company and learn more right now from some great examples that you will see there.

Verification Isn’t Enough When It Comes To Twitter PR

Sunday, January 15th, 2012

Using Twitter for business makes plenty of sense. It’s a great way to reach out to followers while promoting yourself and your company to potentially millions of users. However, despite their bulletproof system to determine the authenticity of accounts,Twitter isn’t always the most trustworthy. News Corp. discovered this the difficult way when an account claiming to be Wendi Deng, the wife of chairman and chief executive Rupert Murdoch, was verified as authentic… except it wasn’t. Twitter PR is a powerful tool, yet even News Corp. has a few lessons to learn in terms of using Twitter for business.

Very shortly before the start of the new year, Murdoch launched his Twitter account, using the handle @rupertmurdoch. Hours after he did, the handle @wendi_deng popped up and was verified by Twitter almost instantaneously. While the handle tweeted to her followers and Murdoch’s handle, a a spokeswoman from the company stated that both accounts were real and News Corp. accepted the validity of the fake handle without consulting the couple. The tweets sounded authentic, so authentic that no one from the company dug into it.

Tuesday afternoon was when everything came crashing down, with the owner of the Wendi Deng account admitting that it was a fake. While there is nothing truly unethical about their desire to create a handle under her name (think of all of the Harry Potter and Lady Gaga accounts out there in Twitter that are not real), it brings into question how effective Twitter PR is. In the three days that the account was up it garnered thousands of followers. Although none of the tweets were offensive or embarrassing, the potential for bad Twitter PR was outstanding.

By launching Murdoch’s personal Twitter handle, News Corp. was clearly thinking of using Twitter for business, using the handle to promote the business. However, the worst part of this hoax was that no one looked into the legitimacy of this account from the company. The timing was perfect for the fake Deng account to go up. The couple were on vacation during this time, and were unreachable until their return. And since the two handles went up so close to one another, News Corp. assumed that Deng’s was simply unplanned. Once the blue verification check went up, that was the end of the matter.

News Corp. learned a valuable lesson about the potential damage that can happen from poorly controlled Twitter PR. When using Twitter for business, remember that accounts may very often be spam or someone pretending to be someone else, and you can avoid a Twitter scandel yourself.

So, do you think you would like to learn more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? Check us out at fishbat.com to learn more!

New Marketers And Their Use Of Article Marketing

Wednesday, January 11th, 2012

As Internet business is becoming one of the more popular business startups of today, it is important that anyone getting into it considers what strategies they are going to use to advertise their business. Truthfully, whether the business concentrates on selling a product or a service is not important. What is important to understand is that article marketing is one of the best strategies to use, but only if you understand why it works.

Article marketing is one of the strategies that help one to create backlinks to their website. No matter which directory you publish your articles in, you will be provided an area in which you can list your website link. The more backlinks you create to your website will actually help your website’s ranking with the different search engines.

The articles that you publish are going to go a long way in building up a great reputation in online business. When you are writing on topics that are about your business, anyone who reads them is going to look at you as the expert. However, you must be sure that the articles you do publish contain information that your own target market will consider valuable to them or you will not gain a good reputation.

You also need to understand that this type of advertising is time consuming. A lot of new marketers think that putting up one or two articles a week is going to help them get traffic. The fact is that you need to put up at least two or three a day in order to generate traffic. In other words, ten to fifteen articles a week is what this strategy requires.

Even though article marketing can drive a lot of traffic to your site, you have to understand what is going to have an effect on your success in using it. Each and every article written has to have a point and one or two articles a week are not going to be enough. The fact is that this might be time consuming, but it does the job to generate traffic to your website.

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Facebook PR Proves The Internet Is Better Than A Phone Call To Get More Visitors When You are Sick

Tuesday, January 10th, 2012

My wife is unwell and she needs to get more visitors coming to the house. Doctors suggest that rest, Vitamin C and good company will help aid any illness but how does someone get more visitors without calling for help? I think a good Facebook PR strategy would do wonders for this quandary don’t you? Facebook PR that depicts a solid image of positivity and good marketing strategies will get more visitors to come waltzing through the door.

Facebook PR does marvels for drug addict celebrities and businesses that do not seem to get that marketing is important to their business’ success so why not use it to get more visitors for my ailing wife? Using Facebook PR for something good and authentic like a sickly person should work flawlessly. There is nothing like a good cause to get more visitors to a Facebook PR page. Think of all the cancer patients and Sickle Cell Anemics that call to the community for more site visits. Sites like those get more visitors each day with ease!

I know what you are assuming. You think that I am a fool. That my spouse doesn’t need Facebook PR and that to get more visitors she should just pick up the phone. Well I got news for you. I am not picking up the phone. I refuse to give in to the service of a phone call in order to get more visitors to my house. I think the internet is a important tool to our way of life and o take a step back in technology and use the phone is crazy in itself!

Critique me all you want but once you see the crowds piling through my front door you are gonna want to get more visitors coming to your house when you’re sick. When that happens, don’t ask me to put a Facebook PR strategy together for you! I am proud of my Facebook PR campaign. I have hit more than 3000 likes since I established the page and I get more visitors than Cindi Lauper; and what!?

Facebook PR has done marvels for my wife’s public image. I can’t speak much about her health but I will take what I can get. The goal was to get more visitors not cure the Ebola Virus. If you want to get a professional Facebook PR page created I won’t charge much. What’s a little money to pay out to get more visitors to your door to ask how you’re feeling today?

Would you like to find out more about how to get more visitors to your website? Do you think you would like to find out more about Facebook PR? Check us out at fishbat.com to find out more!

Learning From Poor Facebook PR To Get More Visitors For Your Page

Monday, January 9th, 2012

Despite the years that Facebook has been around, there is still a lot to learn about the site, especially when it comes to Facebook PR. Over the last several months, three major brands (Nestle, Domino’s, and Unites Air Lines) committed some Facebook PR snafus, along with attempts to repair the damage. Here is a break down of what happened, along with what to learn in order to get more visitors to your page and stay there for good reasons.

Back in March of 2010, Greenpeace posted a video on Nestle’s Facebook page, complaining about a non eco-friendly supplier that they used. The company’s response was to censor the video, inciting a Facebook PR whirlwind that brought lots of negative attention to the company. While their number of mentions spiked tremendously, the majority of the posts were incredibly negative. Instead of attempting to rectify the situation, Nestle continued to censor their visitors. Not only did this not help them get more visitors, but their fan’s posts remained rather nasty for a while. For your own company, if someone posts something negative, the worst thing to do is ignore the post. Instead, address that person’s complaints in order to placate them and learn from your fans what they like and don’t like about your business.

April 2010 spelled Facebook PR doom for Domino’s when two bored employees posted a crude video of them tainting food in gross ways, such as putting cheese in their noses. While videos like this are posted all of the time, this particular one spread like fire as viewers began to question their faith in Domino’s quality and care of food. After all, nobody wants to eat food that might have been tampered with. In response, Domino’s posted a video to apologize to their fans and pressed charges against their now former employees. This was a great step on their part, as they addressed their fans while helping them get more visitors in a more positive way. Publicly reaching out to your fans, through posts or video, is a great Facebook PR tool that any company can use.

Finally, United Airlines, in July 2010, received complaints from a flier whose guitars were destroyed by United handlers. When ignored by the company, the complainer went to Youtube, recording a song about his negative experience with the airline. Over 3 millions views later, a 10% drop in stock price, and $180 millions dollars lost for shareholders, United learned the difficult way that Facebook PR really does matter. Their response was to reimburse the musician, along with passing out Starbucks gift cards on all domestic flights following the incident. This method was rather passive in approach, yet effective, as United was able to get more visitors back to their page while calming down their irate fans. Everyone loves free stuff, but keep in mind that free stuff only goes so far before a real apology is needed.

These three companies are all powerful businesses, yet we see that one bad case of Facebook PR is enough to knock them down a few bars. In order to get more visitors to your Facebook page for the reasons you want to bring them in, keep three things in mind. 1 – Don’t ignore your fans if they have complaints. Realize that any post made by anyone with any affiliation to your page can still affect your reputation. A swift apology, through personal declarations and free gifts, can very easily deflate a potential storm of bad PR. Keep these helpful tips in mind and your page will do well.

Would you like to find out more about how to get more visitors to your website? Do you think you would like to find out more about Facebook PR? Check us out at fishbat.com to find out more!

How To Use Twitter For Business

Sunday, January 8th, 2012

So have you heard of Twitter? Have you been living under a rock? Hopefully, you didn’t say yes to both of those questions. Twitter is one of those things that has blown up lately, and every person is trying to monetize it. So, you’re probably looking for tricks for using Twitter for business. Here’s a nice, little rundown on its uses.

Twitter for business, or, perhaps we should call it as Twitter PR, is really based on the idea of getting persons to follow you. It’s really as easy as that. Oh, you don’t consider that to be particularly good for you?

Let’s talk about this more. There are a wide range of tactics you can use in order to get people to follow. The easiest manner to do this is to follow people. The Majority portion of Twitter users will follow back practically anyone who follows them, so you can easily add followers this way.

Another fantastic technique to get people to follow you back is to talk to them on Twitter. This can be accomplished by including @ and the user name of the person with whom you are endeavoring speak. You can search for people who are talking about what it is that you sell and answer their questions. If that user has a extensive follower base of their own, your conversation will be seen by a wide range of users, all of whom can be considered potential customers. And, as you are aware, increasing your client base is the main reason you’ll want to use Twitter for business anyway.

So, now you may be wondering what you should do when you get all these people to follow you. At this point, Twitter PR is not terribly different than more traditional forms of PR that have been practiced since dinosaurs roamed the land. You can organize contests or ask your followers to take part in for surveys. Really, the sky’s the limit.

So, do you think you would like for more information about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? go to fishbat.com for more information!

Marketing With Video And Articles

Thursday, December 29th, 2011

The majority of internet marketers often concentrate on text and graphics in promoting their brands, products, services, etc. Even though they’re very important, there are many tactics which they can use. Some individuals like to use Unique Article Wizard along with Submit Your Article to push their site which usually is comprised mainly of text and images.

Yet another technique of internet marketing that is certainly drastically underutilized is video marketing. Video marketing can be excellent for your marketing projects. It may be particularly good for branding. It will allow for your target audience to become familiar with you in way that you can’t really accomplish with just text and graphics.

It also provides an opportunity to show how a service or product works. This is often good for products in the software industry. This permits you to genuinely give a potential customer an idea for precisely what they would most likely be getting if they decide to purchase the product or service. It is good for software with a simple to use interface. Clearly using this method will not work so well with software which is slow and complicated. Except if, that software program is one of a kind and essential for the users requirements. You would then be capable to give them a walk-through of many of the difficult elements of the application.

An additional way video marketing is good for your promotions is this. When you’re producing evaluations, it establishes that you have really used the product or service. This goes a long way toward creating trust with your customer.

Trust is necessary, particularly when you’re attempting to acquire a new potential customer. So now, you’ve proven that you use the product and allowed your new prospect to get to know in a way that they will never be able to with just text and graphics.

One way which you could promote video and SEO is by using programs similar to Traffic Kaboom. This way instead of just promoting your post with your backlinks for seo, additionally you can promote your video with backlinks and more imbeds.

Alan Green is an internet marketer and seo who has written content about backlinks to your site, Unique Article Wizard review and likes to help people become successful online.

Successful Video Marketing – Things You Should Know

Thursday, December 29th, 2011

There is no need for anxiety if you are currently experiencing rising water levels that are becoming more difficult to deal with. So there is comfort in knowing that choosing video marketing as a part of your business does not mean you are being singled out by the universe for special treatment. Yes, there are terrific benefits that can come your way if your budget allows for outsourcing tasks. You can do that with the following methods we are about to discuss, as well. There is nothing more frustrating than learning the hard way, and we are talking about getting educated about any new marketing or business method, first. Outsourcing can be tremendous, but it can be a nightmare if you have never hired before and do not even know the best places to do that.

If you want to find success with video marketing you need to do more than just understand your target audience, you need to go above and beyond to offer them real value on a consistent basis. Plenty of video marketers have left their mark simply by doing the right things at the right time to make sure that their efforts yield a huge return. So in a way, video marketing is about balancing value with an subtle promotion so that you aren’t too direct.

Be Active: You need to understand who shares your videos the most so that you can work on building up a long term relationship those people. There are tools you can use to monitor this sort of thing to figure out who your biggest advocates are so that you can actually talk to them, get their feedback and utilize them in a way that is valuable to you. If you are able to satisfy your hardcore fans, they will help you spread your videos around and get you the exposure that you want. The world of social media is centered on exchanging value so be sure that the bigger players feel appreciated and know that you want to give them what they want. What we find exciting about doing IM is you can choose just one of the things we are talking about, here, and test and optimize your campaigns for the best conversions. The reason for that applies to both sides of the spectrum to include both negative and positive reactions. What we find amusing is the people who are simply too lazy to give this a try with their personal trainer London website, in their video marketing. You will always need to carefully assess anything new, though, and that means you have to base your decisions on research, first.

There are so many stories about scams on the net, and maybe one big reason people get hurt is due to insufficient investigation about something they want to try. Maybe it is just survival of the fittest and those who succeed are the ones who use common sense in business along with other qualities. We generally read horror stories from people who have not been online and in business for long. You know about trolls, and there are those who bad-mouth just about anything regardless of how good it is; so keep that point in mind. If you stay in IM long enough, then you will encounter unsavory people at some point, and then this is when your diligence will save you.

Be Perseverant: Unlike pay per click marketing or other types of paid advertising methods, video marketing is free if you’re doing everything on your own, but it’s a slower process when compared to these other methods. This is why the results will take a time to start rolling in if you’re just beginning your campaign. In order to find success in the long term, you need to be ready to put real effort into video marketing so that every video you make actually contributes to your profit margin. Don’t give up if you’re not seeing instant results. To conclude, you can tell from this article that video marketing is different than other kinds of marketing but if you keep at it, you should see super great results. The key to success is action and without taking proper action you won’t be able to see long term results with your video marketing. So jump in and use what you’ve learned to get the results you desire. Patience will also help you in all areas of this endeavor.

Amplify Your Efforts: Once you find some success with your video marketing campaigns, your next step is to amp up your efforts as much as possible both through paid for and purchased media. Also, you should try to leverage as many discovery and video sharing sites as possible so that your video reaches the different corners of the Internet. The main goal here is to raise up your success by simply doing ore of the things you’ve been doing already. For example, you might build a few niche blogs that focus on targeted subtopics that carry your video content and beef up your search engine traffic, there are so many opportunities out there; you only need to know how to identify and take advantage of them.

You have just read some pretty solid information on video marketing, and that is just the start. However, it’s a smart idea to also include video on websites in this discussion, as well. Using either one in your online business will make you more profitable; however you can gain some serious leverage with both. You can find out all about it if you assume an open mind and then take it all in. Simply follow me to London trainers or the training services site where you can see some great examples.

How to Make Facebook Marketing Work for You

Tuesday, December 20th, 2011

All businesses on the internet would love to have more facebook marketing; however you do not want to cause unexpected problems just because you did not have all the facts about it, beforehand. A related area is the need for a firm understanding of who you are selling to; you have to know them. All target niche audiences have accumulated information on them as a group, and that is what you have to find out. If you do this and execute well, then your conversions and effectiveness will increase substantially. There really are no two ways about this; you must take your cues from what is known and use it skillfully. There is quite a complex process involved that ultimately leads to people clicking on an order button or subscribing, etc.

But still, that is really no reason to stress over it because it is just a normal part of all business. We understand the feeling of wanting to know it all, but the really good news is you do not have to know it all, right away or even ever. If you never make any mistakes at all, then we tend to believe you are not doing enough to stretch and grow. You know your self that once you have been learning and doing, then you will naturally be better at executing your strategies. Our recommendations are never passed along to you untried or not proven, and so you can continue reading with utmost confidence.

Answer all Comments: Why would you avoid being sociable when on Facebook? The whole point of being on Facebook and marketing revolves around being sociable. Leaving a response to all comments and bonding with them should be welcomed wholeheartedly. The reason for this is that you’ll be able win better trust of your fans. Get it to the point where they will respond to you when you make a post. You are basically trying to become as sociable as possible. This is so that it makes a good impression on your fans and improves your edge ranking. This will increase your Facebook visibility with your fans. Basically, socializing with your Facebook fans by responding to their comments is not hard to do. It will help you to a high extent in getting your fans talk about your page on their Facebook. Always think in terms of conversion rates as you learn anything new, and as usual we encourage you to learn much more than what is presented in this article. Only those who are totally serious about really reaching the pinnacle of success with their online business will do this. One thing you can easily do is test facebook response using servicing software on a small scale, and that is another approach we tell people to try – just do a small test and decide. There really is no substitute for solid homework, and that is one thing that can prevent a lot of heartache if it prevents you from going down the wrong path.

You probably are well aware of the dangers of skipping over checking things out. Maybe it is just survival of the fittest and those who succeed are the ones who use common sense in business along with other qualities. But as we have said, this is usually the domain of those who have not been around for long. It can be frustrating for everybody, but for different reasons, because there are different situations and people can complain about a strategy that is actually good. There are other situations in which due diligence is a great idea, and it is not always with buying something for your business.

Have a Facebook Contest: Everyone Likes a Contest: We know that they are successful on Facebook. The fact that you’re able to use Facebook’s in built viral factor to your advantage makes it easy for the word about the contest to spread around the social network. This is particularly helpful when you’re launching a product or a service and you want to get exposure to it. You must ensure that your contest is related to your offer and is relevant to the service that you are trying to launch. If would be very proactive if you had a blog with specific traffic that could be signed up for and be notified about your future contests. There are millions of methods that you can use to get your targeted market to respond to you. This is not by being in the contest, but by telling others about it.

We have only discussed three aspects on facebook tips in your web business, and to be sure there is much more to the story you need to learn on your own. A high percentage who start a business on the net do not have any idea, or much of one, about the power inherent in their personal thoughts and habits of thinking. We each have our own unique thinking habits and patterns that essentially become our reality everyday, and the influence they exert on your business is astounding. Most people who will read this are probably not seeing the results they want, and there is a good chance that includes you. If you have failed one hundred times over the years, well – things are not over yet; you know a little more and can learn the rest. It is our belief that we create our conditions after a certain point in life, and we can learn to make more informed decisions.

So let’s see, you have an IM business, have been trying to use facebook marketing as much as possible but have not yet experience wild success. You plus so many others in the same boat. All people really need to do, and you as well, is be dedicating to fully learning all that facebook marketing has to offer. If you want to put your campaigns on overdrive, then the keys to unlock that ability are found on how to convert tif to jpg and metadata cleanup.



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