Posts Tagged ‘twitter for business’
Friday, January 27th, 2012
Using Twitter for business has many benefits that come along with it. Using a platform like Twitter can do wonders for your company for a cheap price. When you use Twitter your getting free advertisements which is what any company yearns for. Also with social media networks like Twitter you can get instant feedback from your customers. Which can help you in the development of your products in timely manner.
One good reason that you would use Twitter for business is by giving out coupons and offers. Since Twitter is a permission based communication medium, it is ideal for means of distributing offers. This is favorable for companies in the restaurant business because over Twitter they can offer deals and coupons through tweets. Besides offering coupons Twitter is good for a company to communicate with its employees. Instead of polluting email servers and wasting peoples time in meeting rooms, Twitter now can substitute annoying emails with tweets.
In addition besides communicating with employees thanks to Twitter you can now get customer complaints also. Although companies shy away at the fact of their dirty laundry being aired out to the public. By accepting company complaints in the open, other consumers can see what kind of company you really are. Besides tackling complaints using Twitter for business also helps recruiters when it comes to hiring. Thanks to Twitter recruiters and seekers are deploy Twitter to post about jobs wanted or jobs opening.
In addition Twitter for business helps with information seeking and sharing. Twitter is starting to become a little bit like Google in the sense that you can start using Twitter for research. Also Twitter can also be used for humanizing business, which means supplying a human touch to your company. If your business is scrambling with providing human interaction and are resource starved. Twitter is a great answer to that issue.
Besides humanizing businesses Twitter for business can also aid with your personal branding. By building a personal brand can lead to many things that can reward your company on the long run. Lastly Twitter can also be a means of effective networking thanks to Twitter PR. Networking can help develop many effective relationships that can ultimately benefit your company. As you can see there are a lot of good reason to go with Twitter for business and Twitter PR.
So, do you think you would like to learn more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? Check us out at fishbat.com to learn more!
Tags: businesspublic relations, management, marketing, marketing with social media, marketing with twitter, online business, online marketing firm, press releases, public relations, social media management, twitter for business, Twitter Marketing, twitter pr
Posted in Twitter Marketing | Comments Off on The Benefits Twitter Has On Your Business And PR
Saturday, January 21st, 2012
When a problem occurs, especially in today’s age of information, time is vital. The use of Twitter for crisis communications is quickly becoming a vital component in any marketing firm’s PR strategy. Not only is Twitter being used as a preemptive measure for isolated issues, but it is becoming a way to communicate quickly to the public following a crisis. Using Twitter for business purposes is growing in usage and acceptability.
Crisis communication is a PR activity that can be implemented on a widespread scale through Twitter. It is strongly recommended that there is careful planning so that fast action can be taken in the event of a crisis. A few examples of a crisis could be: the failure of a product, a financial crisis or natural disaster occurs, or a media frenzy attacks someone related to the brand image of a company. Whatever happens, having a crisis communication plan will recapture peace and calm the chaos.
In order to become effective using Twitter as a PR tool you must educate yourself and your staff about how Twitter works and some common capabilities. From there you want to begin your planning stage. Here, you want to identify a plan for a likely crisis that you could see being possible for your company and also those that would be impossible to predict (i.e. natural disasters). Decide who will be the one to speak on behalf of your company as a credible and honest source.
Social media websites have transformed the playing field for the development of crises and allows for a vital channel of communication. The power of social media is able to transform a simple misunderstanding into something major in a matter of minutes. People are more and more commonly finding out their news through the use of social media.
You also want to become an active part of the online community. Don’t wait until the moment of crisis to become known and develop a voice. Using the technique of prevention is always better than reaction. You can also use some extremely helpful tools to track what is happening on Twitter. It is helpful to see what other Twitter PR professionals are doing for some guideline.
So, do you think you would like to find out more about how to use Twitter for business? Do you think you would like to find out more about hiring a marketing firm? Check us out at fishbat.com to find out more!
Tags: article marketing, marketing, marketing firm, marketing with social media, networking, online business, online marketing firm, online promotion, press releases, public relations, twitter, twitter for business, Twitter Marketing
Posted in Twitter Marketing | Comments Off on Using Twitter For Business
Sunday, January 15th, 2012
Using Twitter for business makes plenty of sense. It’s a great way to reach out to followers while promoting yourself and your company to potentially millions of users. However, despite their bulletproof system to determine the authenticity of accounts,Twitter isn’t always the most trustworthy. News Corp. discovered this the difficult way when an account claiming to be Wendi Deng, the wife of chairman and chief executive Rupert Murdoch, was verified as authentic… except it wasn’t. Twitter PR is a powerful tool, yet even News Corp. has a few lessons to learn in terms of using Twitter for business.
Very shortly before the start of the new year, Murdoch launched his Twitter account, using the handle @rupertmurdoch. Hours after he did, the handle @wendi_deng popped up and was verified by Twitter almost instantaneously. While the handle tweeted to her followers and Murdoch’s handle, a a spokeswoman from the company stated that both accounts were real and News Corp. accepted the validity of the fake handle without consulting the couple. The tweets sounded authentic, so authentic that no one from the company dug into it.
Tuesday afternoon was when everything came crashing down, with the owner of the Wendi Deng account admitting that it was a fake. While there is nothing truly unethical about their desire to create a handle under her name (think of all of the Harry Potter and Lady Gaga accounts out there in Twitter that are not real), it brings into question how effective Twitter PR is. In the three days that the account was up it garnered thousands of followers. Although none of the tweets were offensive or embarrassing, the potential for bad Twitter PR was outstanding.
By launching Murdoch’s personal Twitter handle, News Corp. was clearly thinking of using Twitter for business, using the handle to promote the business. However, the worst part of this hoax was that no one looked into the legitimacy of this account from the company. The timing was perfect for the fake Deng account to go up. The couple were on vacation during this time, and were unreachable until their return. And since the two handles went up so close to one another, News Corp. assumed that Deng’s was simply unplanned. Once the blue verification check went up, that was the end of the matter.
News Corp. learned a valuable lesson about the potential damage that can happen from poorly controlled Twitter PR. When using Twitter for business, remember that accounts may very often be spam or someone pretending to be someone else, and you can avoid a Twitter scandel yourself.
So, do you think you would like to learn more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? Check us out at fishbat.com to learn more!
Tags: advertising, article marketing, Internet marketing, marketing with twitter, networking, online business, online promotion, press releases, public relations, social media marketing, twitter for business, Twitter Marketing, twitter pr, web marketing
Posted in Twitter Marketing | Comments Off on Verification Isn’t Enough When It Comes To Twitter PR
Friday, January 13th, 2012
I’m sitting in bed playing Batman: Arkham City and a idea hits me: Does Batman make use of Twitter or maybe not Batman but his alter ego Bruce Wayne? Bruce Wayne owns Wayne Enterprise right? So why wouldn’t he be tweeting about diverse things like where he is on his boat or what model he is taking out to dinner? Twitter PR is vital, so perhaps as a responsible technology company’s president he would be using Twitter for business reasons, like tweeting about updates on new savvy tech that will be coming out by Christmas.
A billionaire philanthropist like Bruce Wayne might have a Twitter PR representative that handles his tweets for him; a Robin like assistant in the office that fetches his coffee and takes messages. No tights required of course, but an associate that handles Wayne’s Twitter for business purposes will constantly be updating and sending stuff out to the public about upcoming projects. I don’t see Batman with his iPhone tweeting about what he is up to while feeling sorry for himself on a gargoyle. Facebook PR is not really on his list of priorities as the Dark Knight.
If Batman was a tweeter though, would he be utilizing Twitter for business strictly or would he be a Twitter junkie? I would like to think Batman would use Twitter for business but we all know the control of social media. I think Batman would be tweeting non-stop. Forget Twitter PR or even using Twitter for business, Batman would be tweeting about kicking the crap out of super villains. Batman would be tweeting about some chick whose skylight he is looking through at the moment.
Would Batman have followers on his Twitter account? Bruce Wayne is using his Twitter for business and his Twitter PR is focused on gaining followers so he can remain a billionaire. What about Batman though? I know I would track those posts like a fiend. Batman posts, “Just put a beat down on the Penguin LOL” and I would post, “LMFAO.” Batman is operating Twitter for business alright; the butt-kicking business.
Twitter PR is a useful tool for a billionaire playboy philanthropist but not so much for a vigilante crime fighter. Batman has no need for social media let alone Twitter for business reasons. If there were such a thing, I doubt Batman would be playing on the phone on his down time. If I had down time as a superhero, I might consider working out or learning some other form of butt-kicking skill rather than playing Words with Friends.
So, do you think you would like to learn more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? Check us out at fishbat.com to learn more!
Tags: advertising, Business, marketing, marketing with social media, marketing with twitter, networking, online business, online marketing firm, online promotion, press releases, public relations, sales, twitter for business, Twitter Marketing, twitter pr
Posted in Twitter Marketing | Comments Off on Holy Twitter PR Batman! Why The Dark Knight Wouldn’t Be Using Twitter for Business
Thursday, January 12th, 2012
It takes a lot to sway people who know nothing about social media to hop onto the band wagon. I was meeting with a client one blistery afternoon for some coffee, hoping to convince him to use an account with Twitter for business use. I thought about the pitch of Twitter PR that I had been working on for weeks now and was confident in its potential. I was convinced that using Twitter for business was a intelligent decision but this client was from an age where computers were science fiction and swaying his opinion was going to prove difficult.
As I entered the coffee shop, I sat down at my usual seat across from the counter and gave Michelle the nod implying I wanted my regular espresso drink and held up four fingers for an extra boost; I was going to need it. I unload my notes on Twitter PR and the outline on Twitter for business purposes and skimmed my notes to refresh myself before the client arrived. I have been in marketing for many years now and just included social media into my firm. When I see an occasion to make money I go for it and social media was going to be a gold mine.
The client I was meeting was the president of a pogo stick company and his numbers were not doing well. I could see this client of mine falling through the cracks and I liked the guy too much to let him fall flat on his face, even if he never paid on time and was stingy. The client has never touched a computer let alone used one and when I say a social media site he thinks I am talking about a newspaper stand. Twitter PR has proved to work wonders for my marketing business and I have no qualms using Twitter for business. Each and every client at the tip of your fingers tweeting about your success to friends and potential clients each second of the day is what Twitter PR has to offer.
A wave of cold air rushed into the cafe, a slight drift of dirty snow made coffee colored slush on the doormat as my client scurried in from the cold. He was bundled up except for his globular nose and his gray hair peeked out from under his black fedora. He unpacked himself and placed himself in front of me. As he sat down the words of Facebook PR danced inside my mind and the idiom “Twitter for business” slid on the tip of my tongue, ready to spill out before him. The waitress came by and took my client’s order and quickly left to bring us our drinks. After a minute we drank from our steaming cups and exchanged holiday cheer and complaints about the arctic weather forced upon us.
I could not contain myself any further and had to get Twitter PR out of my mind and plant it into his. As I began to speak about using Twitter for business, the client stopped me and thanked me for my consideration in his marketing campaign. My client told me of his plans to stop working and close down the business; he had no desire to continue the game any longer and was going to take his winnings and leave the gambling to the upcoming youth of the new business world. He slipped me an envelope and told me to open it after he left and thanked me for all the hard work. I thanked him in return and did as he asked, watching him vanish into the snowy air. Inside the envelope was a check for his last fee and an email address; irony at its best don’t you think?
So, do you think you would like to learn more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? visit us at fishbat.com to learn more!
Tags: advertising, Business, Internet marketing, marketing, networking, online business, online promotion, press releases, public relations, twitter for business, twitter for marketing, Twitter Marketing, twitter pr, web marketing
Posted in Twitter Marketing | Comments Off on Coffee And Twitter For Business: My Twitter PR Pitch Lost In The Snow
Wednesday, January 11th, 2012
Using Twitter for business offers access to a huge amount of high profile individuals that you would otherwise not have been able to touch base with. There are many business professionals who have used Twitter PR as a tool for success. Many people need to realize the usefulness of this highly accessible asset that can be used every day.
Basically, Twitter is a system for instant messages that is made obtainable to the public eye. A more savvy term that could be applied to Twitter is: a micro-blogging platform. Twitter can be used as a great PR tool because it allows you to send updates as often as you want. When you follow people, you can see their tweets, and visa versa. The growing popularity of smart phones has made Twitter accessible just about everywhere you can find data service.
People were unsure of how Twitter would be established, but it became considered efficacious because of the high profile people who became active users. Twitter provides large companies the opening to create a personal connection with employees and customers. Although it may not drive direct sales, it can be a great tool for building a brand.
Twitter can also be used to note what people are saying about your products or services. The search feature allows you to search topics or phrases and the results will list what critics have to say. This can help you to establish and solve any problems that you may discover.
There are a lot of things you want to do in order to be successful on Twitter. One thing you want to focus concentration on is getting your name in front of high profile people so that they can share you with their followers. This will help you to get more visitors and leads through an influential source. Many companies have seen Twitter become a huge part of their PR operations.
So, do you think you would like to find out more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? Check us out at fishbat.com to find out more!
Tags: advertising, marketing, marketing with twitter, networking, online business, online promotion, press releases, public relations, sales, social media agency, social media marketing, twitter for business, Twitter Marketing, twitter pr
Posted in Twitter Marketing | Comments Off on How To Use Your Twitter For Business
Tuesday, January 10th, 2012
Marketing yourself is a tricky venture. Your business needs a good PR campaign in order to be victorious. PR is everything when it comes to your business’ value. An accurate PR program should me established in order to gain some recognition from the public and a proper method of executing it should be well thought out. Using social media to initiate a practical campaign can prove to be a wise decision. Twitter is a valuable social media site that can manage your PR and promote your business concurrently. Twitter PR can be essential to your company and using Twitter for business is totally legit.
Twitter PR manages your company’s image that is seen by the public. Twitter is a social media site where posts are made moment to moment. Posts, or tweets, are seen by everyone that follows your Twitter account. The more people you have following your account, the healthier it is for business. Twitter PR is powerful because it is up-to-the minute updates that each of your Twitter followers will see and be able to respond to. Stable activity on Twitter for business is good PR.
Twitter for business is vital for your client’s reassurance. The client needs to feel confident that your business is doing well. Continuous tweets from your Twitter for business matters are what your clients will look for. The more tweets your company makes, the more likely your clients will have followers that will notice them. Twitter PR for your company will remain strong if the clients follow your tweets and promote others to follow your Twitter for business partnerships.
Followers on Twitter will post things about your corporation. If your Twitter PR is not managed appropriately then there is a possibility that your Twitter PR could be negatively affected. Twitter for business purposes is a naturally directed social media instrument. From traffic alone on your Twitter account, Twitter PR could decline and incline in positivity simply. Followers on our Twitter if lost or gained will have a considerable affect on your business. Using Twitter for business is a delicate calculation of marketing and PR management.
Using Twitter for business is not tricky. Managing tweets and keeping the information you post applicable to your business will keep clients happy and your Twitter PR looking good. There is a chance though that if your company’s Twitter PR ever declines it is because our Twitter for business account has not been properly managed. Twitter for business should never wait and needs to be fixed right away.
So, do you think you would like for more information about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? Check us out at fishbat.com for more information!
Tags: marketing, marketing with twitter, online business, online marketing, press releases, public relations, twitter for business, Twitter Marketing, twitter pr
Posted in Twitter Marketing | Comments Off on Managing Twitter PR: Using Twitter For Business Never Looked So Good
Sunday, January 8th, 2012
So have you heard of Twitter? Have you been living under a rock? Hopefully, you didn’t say yes to both of those questions. Twitter is one of those things that has blown up lately, and every person is trying to monetize it. So, you’re probably looking for tricks for using Twitter for business. Here’s a nice, little rundown on its uses.
Twitter for business, or, perhaps we should call it as Twitter PR, is really based on the idea of getting persons to follow you. It’s really as easy as that. Oh, you don’t consider that to be particularly good for you?
Let’s talk about this more. There are a wide range of tactics you can use in order to get people to follow. The easiest manner to do this is to follow people. The Majority portion of Twitter users will follow back practically anyone who follows them, so you can easily add followers this way.
Another fantastic technique to get people to follow you back is to talk to them on Twitter. This can be accomplished by including @ and the user name of the person with whom you are endeavoring speak. You can search for people who are talking about what it is that you sell and answer their questions. If that user has a extensive follower base of their own, your conversation will be seen by a wide range of users, all of whom can be considered potential customers. And, as you are aware, increasing your client base is the main reason you’ll want to use Twitter for business anyway.
So, now you may be wondering what you should do when you get all these people to follow you. At this point, Twitter PR is not terribly different than more traditional forms of PR that have been practiced since dinosaurs roamed the land. You can organize contests or ask your followers to take part in for surveys. Really, the sky’s the limit.
So, do you think you would like for more information about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? go to fishbat.com for more information!
Tags: advertising, article marketing, marketing, marketing with twitter, networking, online business, online marketing, press releases, public relations, twitter for business, Twitter Marketing, twitter pr
Posted in Twitter Marketing | Comments Off on How To Use Twitter For Business
Thursday, December 15th, 2011
Social networks have always been used for business promotions and Twitter is a great choice specially for internet marketing. There are numerous amounts of successful companies and online marketers that have used Twitter for business and it has been proven to work over time. If you are able to get your business well established on Twitter over time your business will experience a regular growth. It does not matter if you have strong competition or your niche is difficult to dominate, you can still find ways to make your business profitable and comfortable.
Apart from having a solid business there are more things that should be taken into consideration. A good business is sometimes vulnerable to external threats but also internal that we might not recognize as mistakes. As you know a solid business is measured by it’s reputation and authority and we must work hard to protect it. Now let’s review some of the mistakes that can be made while using twitter for business.
Don’t Use Corporate Style Updates – This is one of the biggest misconceptions of business owners, tweets that are too promotional will not get the attention you want from your followers. Instead mixing fun tweets with mild promotional tweets can bring you much better results, opinions, ideas and recommendations are the best way to grab your followers attention. If you can make your updates interesting you can turn your followers into potential customers.
Don’t Forget To Customized Your Account – If you are using twitter for business it is essential you use the proper techniques to get your business information in front of as many people as possible. Using a custom business logo, background, slogan, or a simple design that identifies your business can help people easily understand what your account is about if they accidentally drop by. A professional looking design on your account does have the potential to turn followers into customers.
With the techniques mentioned you can now save some time and money on other promotions, since twitter is a very active platform you have an incredible opportunity to find new customers or partners for your business. The key to building a successful campaign with twitter is understanding how the general public uses the social network. With a little research and testing you can achieve great results for your business.
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Tags: internet, social networking, twitter, twitter for business, Twitter Marketing
Posted in Twitter Marketing | Comments Off on Effective Ways To Use Twitter For Business
Sunday, December 4th, 2011
Social media represents instantaneous conversation. This can work to both the detriment and the advantage in any condition. If you can find a good social media agency, one that offers many services under their umbrella, you might want to suggest them to certain public figures who need their public faces overhauled. Each of these people has committed some kind of faux pas that needs to be handled gently. They could take advantage of distinct specialty areas of social media agency’s expertise to repair their damaged public persona’s.
Anthony Weiner – In what is sure to become a classic example of the hazards of Twitter, United States Congressman Anthony Weiner torpedoed his promising political career. Weiner had been making a name for himself as a proactive and fiery speaker when he accidentally posted inappropriate pictures of himself taken in the Congressional locker room. The short term effects were that he ended his political career and his marriage. The long term effects were that his former district is going to be realigned to the advantage of the opposition party. Posting updates personally may have been something that he could have entrusted to someone else.
Kim Kardashian – The only wedding that got more media attention than the British royal wedding in April was that of Kim Kardashian to basketball player Kris Humphries in July. Seen by some as purely a media charade from the beginning, few people need a public reinvention more than the 32 year old reality starlet. While her camp maintains that the wedding was for real and attempts to paint a picture of her as a victim under intense stress, this young woman is in desperate need of some good public relations help. In addition to requiring some reputation management, Kardashian needs to lie low for a while. The crazed media attention only exacerbates the situation.
Ashton Kutcher – Ironically enough, Ashton Kutcher helped to endorse the platform that would bring him down. Kutcher and CNN had a contest to see who could get a million followers the fastest and Kutcher won. Twitter would also turn out to be Kutcher’s undoing. During the recent Penn State scandal, Kutcher Tweeted support for embattled then-coach Joe Paterno, igniting a firestorm of criticism. It was quickly revealed that Kutcher hadn’t paid attention to the news and Tweeted unknowingly. If he had a person dedicated to his Twitter, someone who was used to using Twitter for business, that error probably wouldn’t have been made.
Each of these individuals could definitely benefit from the services of a full service social media agency. They could all make use of the PR department, handle the client’s Twitter account, and perform some reputation management. Although for these three, the best things that they could do for their reputations would be to vanish for a while. Social media at its best can bring about much needed change, as the world witnessed with the events of the Arab Spring. But it can also bring the mighty down to earth, as evidenced by the three individuals discussed, and the multitude of other cases just like these.
So, do you think you would like to learn more about how to use Twitter for business? Are you thinking about hiring a social media agency? visit us at Fishbat.com to learn more!
Tags: advertising, advertising with social media, marketing with social media, online business, online marketing firm, Social media, social media agency, social media marketing firm, twitter for business, Twitter Marketing, twitter pr, what is social media, why social media
Posted in Twitter Marketing | Comments Off on Notable People Who Could Use A Good Social Media Agency