Posts Tagged ‘Social media’

Social Media Agencies: 3 Reasons Facebook Ads Matter

Thursday, November 12th, 2015

If there\’s one thing that can be said about Facebook, as a platform, it\’s that it\’s nothing short of massive. Anyone who has used this website can agree, and it\’s safe to assume that they can attest to the impact of advertisements as well. Facebook ads seem to perform rather well, and social media agencies across the board can observe their progress. For those who have been curious about using this particular ads, here are 3 reasons to take the plunge.

As firms such as fishbat can tell you, Facebook ads matter due to how well they reach customers. Not only are they able to appeal to regular users, but possible newcomers may be introduced to them as well. What this means is that there is a tremendous amount of reach that social media agencies, across the board, can take advantage of. When it comes to growth, it\’s easy to see that these ads matter in the long term.

It\’s also possible that, depending on what industry you\’re in, you\’ll be able to gain an advantage over competitors. No matter how long particular businesses have been around for, the thought of them implementing Facebook ads isn\’t exactly a certainty. What this means is that you can cover ground they haven\’t even touched yet, ensuring that you reach the attention of even more consumers. As a result, you increase the likelihood of cementing yourself as a thought leader.

What about the level of reach that can be obtained through various forms of content? Video is just one of the examples to consider, especially when given just how well it can engage people. In fact, one can make the argument that this surpasses written or audio content in certain ways. However, any social media agency can attest to the importance of variety, seeing as how Facebook ads will not have nearly as much impact when it\’s absent.

For those who haven\’t taken advantage of Facebook ads yet, hopefully the points covered earlier have given you enough inspiration to do so. To say that these ads matter would be an understatement, given the litany of brands that have been showcased by them over the past number of years. If you\’re looking to bring your brand to the next level, the help of social media agencies will be worthwhile. Don\’t hesitate to embrace the capabilities offered by Facebook.

For further information about Facebook ads, please contact fishbat today.

Do\’s & Don\’ts Of Vine, With Online Marketing Companies

Sunday, November 1st, 2015

When it comes to the most popular entertainment platforms online, it\’s easy to see that Vine matters. Not only is this website able to host a number of small videos for the sake of laughs, but it\’s possible that the business side of said platform can grab the attention of online marketing companies. If you\’d like to know how to make the most out of Vine, the best learning experience must be obtained. In order for this to be done, here are a few do\’s and don\’ts to consider.

Do understand what Vine is all about. One of the main selling points of Vine is its immediacy. In other words, people tend to gravitate toward said website due to how quick and snappy videos are, which can be applied to any interest. It doesn\’t matter if videos are designed to showcase food, illustrate comedy, or what have you. By possessing a strong understanding of time, you will be able to recognize the worth of Vine that much sooner.

Don\’t use Vine without sharing. One of the reasons why someone becomes successful on social media is because they share content on a regular basis. You should do the same things when it comes to Vines, ensuring that they are presented through your various social media platforms. It\’s a foolproof method, and it\’s one that online marketing companies will be hard-pressed to dispute. This is yet another talking point that firms such as fishbat can expand upon.

Do keep a steady frame when recording. In many cases, Vines can be entertaining but sometimes the shakiness of the video is unintentional. If you would like to know how this can be fixed, you may benefit from the incorporation of a tripod. This is a utility that you can set your phone, tablet, or what have you on top of, resulting in steadier shots and more hands free experiences in general. Keep this in mind, especially if you are someone who has shaky hands.

Don\’t overlook the margin for error. No matter how skilled you feel you may be, when it comes to constructing Vine, there\’s always going to be a margin for error. You may not have found the perfect lighting for a certain shot, or maybe the sound simply isn\’t up to par with your expectations. What this means is that you cannot expect every shot to be perfect. If there are imperfections to be had, don\’t be afraid to film another take or two.

If you would like further details about Vine and other relevant platforms, please go to fishbat.

Facebook\’s Topic Data For Online Marketing Companies

Wednesday, April 15th, 2015

To say that information is powerful, in this day and age, would be an understatement. There are several different databases across a number of websites, amongst the most powerful being social media networks like Facebook. As of late, it was announced that said network will be releasing topic data to specific advertisers. For those who do not know, here are some of the major talking points that online marketing companies can draw your attention to.

SocialTimes put forth a piece that went into detail about Facebook\’s distribution of topic data. In short, this piece of news will allow advertisers to see what, exactly, their consumer bases are talking about. It\’s a tremendous talking point, to say the least, and it stands the chance of helping those companies operate in more effective ways. This service will seemingly become open to more parties, though those in the United States and United Kingdom are the only ones at the time of this writing.

Sometimes, it\’s difficult for businesses to market their products to people because they aren\’t able to get into their minds. They cannot easily see what they are talking about, which is a problem to put it mildly, and what happens is that it creates an unnecessary rift between clients and companies. However, topic data will allow those very companies to see how to change their business strategies. There are quite a few examples online marketing companies can draw attention to.

In a grocery store, certain products are sold based on how high the demand is. For example, if clementines are in season, thereby making them more desirable to consumers, that very store would stock them. This level of knowledge can be obtained through topic data, which online marketing companies can support. It\’ll also lead to bolstered sales, which is the ultimate goal of various online authorities, fishbat included amongst them.

When topic data is used in this way, there\’s no doubt that there are higher rates of success to be had. After all, companies have to appeal to their audiences, since this is the only way in which they can reach as much success as possible. Without this level of knowledge in place, sales will not occur at the level clients desire. I believe that this is the main reason why topic data matters, and why it may very well play a huge role in advertising in the future.

If you\’d care for more specifics about Facebook, in general, please contact fishbat.

3 Facebook Oversights To Avoid, By Internet Marketing Companies

Thursday, March 19th, 2015

Internet marketing companies can speak volumes about the possibilities associated with Facebook. This type of social media website is one of the strongest, which goes without saying, and I believe that this is best illustrated by the many businesses which use it. Some of them go about this more effectively than others. For those who find themselves struggling, as far as engagement on Facebook is concerned, there are quite a few points to draw attention to.

If you want to talk about social media platforms that people use the most, Facebook is definitely a name that Internet marketing companies will focus on. It\’s a platform that attracts people of various backgrounds, meaning that there are going to be numerous ways in which the website in question will be used. Some practices are less effective than others, as reputable firms the likes of fishbat can tell you. In order to better engage others on Facebook, please make note of these 3 oversights.

One of the worst ways to socialize with others, on Facebook, is to knowingly spark confrontation. This can be related to any topic, but what you must know is that starting a fight with someone on Facebook is one of the quickest ways to lose friend. Not only will the verbal one-on-one duel prove to be heated, which goes without saying, but others can jump in and offer their two cents as well. Prevent these kinds of fights, no matter how much your views may differ from others.

You are probably familiar with game invites on Facebook, too. Titles like Farmville and Candy Crush Saga are ones you\’re probably familiar with, especially with the potential invites that you, or your friends, may send out. The problem starts to stem from the idea of too many invites being given, since these come across as spam instead of legitimate invitations. For the sake of increasing socialization on this particular social network, reduce the number of invites that you send out to others.

Inconsistent posting is yet another mistake that\’s often linked to Facebook engagement. For those who do not know, the posts which show up on news feeds are usually determined by how certain users are engaged. What this means is that you spend time liking and responding to your mother\’s posts, chances are that she will pop up on your feed more than your other Facebook friends. This can be reduced with less engagement, though, so keep this up for the future.

For information about what Internet marketing companies may offer, contact fishbat.

(Un)Welcome To The 21St Social Media Century

Sunday, March 15th, 2015

\”I can\’t believe he liked her picture!\” I hear this exact phrase and the like ushered regularly. Young adults and teenagers are obsessed with all things social media. People have especially begun to normalize the act of \”stalking.\” Why do we find no issue with digging into people\’s lives and discovering any and every piece of information we can? Simply put: because we can.

As a typical millennial, I too am immersed in all thing media and social networks. Finding out every possible detail about someone before even meeting him or her is a common ritual. Today if a piece of information is put out into the world, we feel completely within our right to go out and retrieve it. As consumers, if we are practicing this type of behavior, is it possible that other entities are doing the same with us being their target?

The answer is: absolutely. Companies and organizations pay particular attention to their followers and those that mention and share them on a social network. Companies realize that if there\’s one thing changing the way people do business it\’s social media. We live in the \”Golden Age of Customer Service\” and we can thank the immediacy of social media for that. I have seen many companies do a great job connecting with customers and yet several other organizations completely fail in their networking attempts.

For this reason, many corporations choose to work with a social media agency to handle this aspect of their business. In an article published on Yahoo Finance, fishbat, an agency leading the way through this uncharted territory, offers some solutions on how to avoid these types of errors. The fourth tip in the article, titled, \”Fishbat, a Leading Internet Marketing Company, Shares 5 Basic SEO Tips\” is \”utilize social media.\”

Interestingly enough, successful social media campaigns are often outshined by other botched attempts. An article published on BuzzFeed News, titled, \”19 Companies That Made Huge Social Media Fails\” lists 19 of the worst social media fiascos to date. Several of the crises listed could have been avoided if the automated posts were being monitored more closely by a real person that would shut them off or adjust them. So next time you go stalking your ex-boyfriend\’s sister\’s cousin, keep in mind who might be typing your name into google\’s search engine.

For details about social media, and how it can be utilized for marketing, contact fishbat today.

Will Facebook\’s Amber Alert Feature Draw In Online Marketing Firms?

Sunday, February 8th, 2015

By definition, Amber Alert is described as an abduction security system designed for children. In 1996, this system was put into place and since that time, companies like Google have been able to make use out of it. Facebook, from what I have seen, will become the latest company to get onboard, which I\’m sure will be of interest to online marketing companies across the board. For those who are curious as to what this entails, please read on.

Facebook will soon be working with the National Center for Missing and Exploited Children, allowing Amber Alerts to be sent through the social media page. Specifically, messages will be tailored to individuals based on the locations given on their profiles. What this means is that messages given to New Yorkers will not be the same as those given to New Jersey residents. In the words of Emily Vacher, who serves as Facebook Security, Trust and Safety Manager, the social media channel will become, \”…the world\’s largest neighborhood watch.\”

The alerts given will be detailed as well, offering as much information as possible to help those who may be interested to help. A litany of details will be shown, ranging from photographs of the abducted children to vehicle license plate numbers. What this will do is make the work easier, for those who would like to pitch in. It will also ensure that everyone has the same amount of knowledge in mind, which only makes this endeavor that much more promising.

Should a story like this become heightened by online marketing companies? I believe this to be the case, especially when given the idea that Amber Alerts, and their accompanying information, can be shared out to other Facebook users. Even if they aren\’t part of the same residential area, the fact that this can be done only speaks volumes about the aforementioned partnership. For reasons like this, a story such as this should reach the attention of various firms, fishbat included.

It\’s easy to see that Facebook is doing a tremendous thing, as far as this story is concerned. Given the importance of child abduction cases, and the attention which should be drawn to them, it\’s easy to see that Amber Alerts are invaluable. It\’s also vital to note that the information tied to these alerts can be distributed to other individuals, thereby allowing more attention to be drawn to a number of cases. From what I have seen, this will only allow abduction cases to be remedied sooner.

Kindly contact fishbat if you\’d care to learn about optimal online marketing services.

\”user\” & Why Long Island SEO Experts May See The Term Decline

Wednesday, January 14th, 2015

What are some of the most common words we associate with those who purchase products? I am sure that \”customer\” would be viewed as the go-to word, which is understandable. However, I\’d like to think that it has been changed to make it seem friendlier, as \”guest\” has been used more often. Social media, Facebook in particular, may start to see similar changes to the word known as \”user.\” It\’s a point to evaluate and I am sure that those who specialize in Long Island SEO can do so.

According to an article on The Atlantic, Facebook director of project design Margaret Gould Stewart said that Facebook does not use the term known as, \”user.\” The reason that Gould gave was that the company wanted to refer to these individuals as, \”people,\” even when it comes to outlining analytics and the like. It\’s an understandable business move, on the part of Facebook. After all, Facebook fans want to know that they are being viewed as more than just statistics.

It seems like just about any major company wants to see certain words used over others. For example, when I worked in retail, we were instructed to refer to our customers as \”guests,\” since it was seen as the friendlier term. In fact, it was to the point where using \”customer\” by accident resulted in a minimal reprimanding. This, to me, showed just how important certain terms were and how much businesses focused on them being utilized.

\”People\” seems to be the new go-to term for Facebook, but whether or not it will stick remains to b seen. I believe that this will word will become the mainstay but what I see happening is more time taken to ensure that this happens, which I\’m sure many others will attest to. In media, nothing sticks immediately, which is why it\’s important to focus on the best efforts associated with Long Island SEO. These can be brought to the forefront by firms such as fishbat.

No one can argue with the fact that \”people\” seems to carry a more positive connotation than \”user,\” which is what Facebook has recognized. After all, no one should be generalized, especially when everyone has their own lives and responsibilities which are unique to them. As a result, this shift in terms makes sense. However, it has to be able to catch on and I am sure that it will do so, if it allowed the time and effort needed to make it happen.

Head over to fishbat if you would care to enlist the finest marketing utilities for your company.

3 Tips, By Internet Marketing Companies, About Twitter Etiquette

Tuesday, October 7th, 2014

For Internet marketing companies with tremendous reputations, etiquette is an idea that\’s pretty easy to follow. You want to make sure that you are able to present yourself in the best light, which is understandable when given the fact that companies will be conversed with over the course of time. If you are confused as to what exactly etiquette, on Twitter, entails, there are many details to consider. Here are 3 tips to help you as far as your Twitter presentation is concerned.

Be mindful of how much you tweet from a business page. It\’s clear that many users are heavily invested in Twitter, able to post one message after another with the purpose of letting others know about what\’s going on in their lives. This can be a problem, though, since tweets can run the risk of being over-saturated; this can result in audiences decreasing over the course of time. In order for businesses to grow, it\’s crucial for tweets to be sent out in moderation.

Use the type of language that you would probably use in casual scenarios. For example, it\’s possible that you have a certain way of speaking around your parents than you do your friends; it\’s the former that you\’re going to want to focus on. Yes, you want to be playful and creative with your tweets, which is not only allowed but encouraged as well. However, tone and language are critical for tweets and you never want to send out a message that will turn people away.

Hashtags, much like quantities of tweets, must also e carefully handled.It goes without saying that hashtags are essential for search-related purposes but you never want to add too many and firms such as fishbat will say the same. If you want to be able to incorporate hashtags, you have to select only a few of the most closely-related. Internet marketing companies will be able to not only help you select proper hashtags but the ones that are trending the most at any given time.

In order for businesses to become better, in the long term, etiquette on Twitter has to be seen. This is the type of platform where interaction is going to be seen and the best attitudes must be conveyed, each of them with professionalism intact. Even though methods like these are crucial, it\’s not like there isn\’t more you can research. The Internet is composed of tremendous amounts of information, so make it a point to engage in research as much as possible.

If you\’d care for further information about what you have just read, please contact fishbat today.

Long Island SEO & The Impact Of Bendgate For Apple

Monday, October 6th, 2014

These days, consumers have a number of avenues they can take in order to air their grievances. They know when they are being given shoddy products, which means that they will not be shy about telling others what exactly has gone wrong with them. In the mobile world, this has been especially evident, in particular with the iPhone 6. It\’s a strong story and the uprising of the hashtag #BendGate is a note that Long Island SEO experts should focus on.

Those who have been following the news on the iPhone 6 probably already know about the bending issues the devices have had. Basically, those who carry their phones around in their pockets have seen that the devices in question have bent over the course of time. It\’s a troubling issue and it\’s one that does not look at all good on Apple\’s side. To the general audience, this story draws unneeded criticism towards Apple, a company that\’s been revered for its mobile advances.

The defect was made apparent and, as a result, Twitter became witness to the hashtag #BendGate. I believe that it is important to note – and an article on KTLA5 brought further attention to this – because of how nine different iPhone 6 devices were shown as being part of the defect in question. This isn\’t to take away from Apple\’s success, though, since more than 10 million of the mobile devices have been able to sell during their first weekend on store shelves. More than anything else, this article brought to light a problem with Apple\’s quality control for their new tech.

Social media has been able to see an increase in posts embedded with the #BendGate hashtag; this has been especially popular for Twitter. The Internet is, without question, one of the best platforms for discussion and firms such as fishbat will not disagree. Not only can discussion be made about the most beloved products but it can also come to light when it comes to products which haven\’t measured up to expectations. Is this a story that will impact Apple in the long term? Those in Long Island SEO may deem such a claim unlikely.

No one can argue with the fact that Apple is one of the most popular companies for software and hardware alike. Anyone who has owned even the oldest of iPods will be able to say the same. Their products are always going to be popular with the masses, so a story like this may not sway people in the direction of steering clear of Apple products. With that said, the #BendGate hashtag has shown that the online world is able to further news in virtually no time at all.

For information regarding Twitter and the optimal methods of marketing on this social network, consult fishbat today.

Effective Strategies For Marketing On Facebook’s Website

Saturday, June 14th, 2014

Facebook marketing is probably the ideal way to appeal to a multitude of clients, particularly if are a small company that may take the time to reply to specific comments. Together with the popularity and familiarity most Americans have with Facebook, it’s a fantastic marketing avenue. Please read on to get more tips.

If you’re having difficulty gaining followers, it is possible to give a sweepstakes in return for his or her “Like”. Just set the sweepstakes in a tab on your company’s page and get them fill it up out with their current email address, specifying that only those that like your page will be eligible for the contest.

Consider establishing a Facebook group as opposed to or as well as your page. A Facebook group allows users to obtain their own community. Both pages and groups enables your followers to find out what you are actually doing and then they can respond in kind.

In case you have nothing valuable to express for your audience, usually do not say anything. People tend not to want to go to your page and become treated to information that is useless and/or dated. should you not have anything relevant and unique to talk about, try sharing links or videos which are from the same niche.

Facebook marketing works best having a defined purpose. Find out the purpose of your business’s Facebook page, and build a strategy which happens to be built around that purpose, and design goals which are in accordance with that purpose. Aligning your Facebook marketing tactics to a single defined goal makes success quicker to reach and much easier to measure.

An entertaining and fantastic way to get followers on the Facebook business page is to make a contest. Loyal followers will share their contest entry with their own followers and spread the term quickly. The prize doesn’t have to be anything big, a sample product or small cash reward could be enough to spread the saying. If you’d prefer instant results in your advertising then see this Faceboook business strategy video

Usually do not create postings which are much too long. While you could have a huge amount of information to discuss, nobody may wish to wade through one thousand words to reach the point. Try to keep all your postings as short as possible, but make certain they are well-written. You desire people to be able to grasp the key idea.

It can be truly a myth that every business Should be on Facebook. The fee for enough time taken up plan your campaigns, sustain your page, communicate with fans, and advertise can become a huge burden on a small venture owner. Consider carefully when the costs will probably be outweighed with the profit increases.

Should you not have enough time inside the day to keep a Facebook page, you need to get other people to do it. People will notice if your messages become to brief and begin to lack substance. It really is perfectly acceptable to possess somebody else run the page as you work towards other elements of this business.

Now you have most of these tips at heart, you are prepared to get started Facebook marketing and outshine competition. You can teach them a few things about success now! Use what you’ve just learned and initiate marketing today.

You can also find more smart advice and methods here



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