Assured Social Media

So, you have a company’s website. Great! However, are you getting people who actually visit it? The internet is filled with pages that nobody ever sees. And, if you don’t want your site added to the sad parade of ignored websites, you should be spending your every free second trying to get more visitors to check you out. One of my favorite techniques to accomplish this is Facebook PR.

You might think Facebook PR doesn’t seem to be bling bling, as the kid’s say (Editor’s Note: No. Nobody has ever said that). No matter what you might think, Facebook PR is actually a superb method for getting more people to buy whatever it is that you’re selling. It really takes the basic concepts developed in traditional PR and simply reinterprets them in a new medium.

Facebook PR can be considered as consisting of two distinct parts: acquiring new customers and converting your existing clientbase into repeat customers.

Getting new customers is best accomplished through the judicious use of Facebook ads. As I am sure you already know Facebook ads are those requests on the side of your wall or profile and usually ask you to “like” a company’s page. You can easily set one up in a few minutes and start getting people to visit your site.

Once you have an existing client base, you’re going to want to do whatever you can in order to make sure that they keep coming back. This is the area where Facebook PR shows its worth. Through Facebook, you can develop an online community consisting of fans and clients that will talk about your products or services and remind each other why they liked you in the first place. In case it wasn’t obvious a happy customer is a return customer, so by talking about you they’ll be reminded to go to your website and see what you have to sell.

Would you like to find out more about how to get more visitors to your website? Do you think you would like to find out more about Facebook PR? Check us out at fishbat.com for more information!

Despite the years that Facebook has been around, there is still a lot to learn about the site, especially when it comes to Facebook PR. Over the last several months, three major brands (Nestle, Domino’s, and Unites Air Lines) committed some Facebook PR snafus, along with attempts to repair the damage. Here is a break down of what happened, along with what to learn in order to get more visitors to your page and stay there for good reasons.

Back in March of 2010, Greenpeace posted a video on Nestle’s Facebook page, complaining about a non eco-friendly supplier that they used. The company’s response was to censor the video, inciting a Facebook PR whirlwind that brought lots of negative attention to the company. While their number of mentions spiked tremendously, the majority of the posts were incredibly negative. Instead of attempting to rectify the situation, Nestle continued to censor their visitors. Not only did this not help them get more visitors, but their fan’s posts remained rather nasty for a while. For your own company, if someone posts something negative, the worst thing to do is ignore the post. Instead, address that person’s complaints in order to placate them and learn from your fans what they like and don’t like about your business.

April 2010 spelled Facebook PR doom for Domino’s when two bored employees posted a crude video of them tainting food in gross ways, such as putting cheese in their noses. While videos like this are posted all of the time, this particular one spread like fire as viewers began to question their faith in Domino’s quality and care of food. After all, nobody wants to eat food that might have been tampered with. In response, Domino’s posted a video to apologize to their fans and pressed charges against their now former employees. This was a great step on their part, as they addressed their fans while helping them get more visitors in a more positive way. Publicly reaching out to your fans, through posts or video, is a great Facebook PR tool that any company can use.

Finally, United Airlines, in July 2010, received complaints from a flier whose guitars were destroyed by United handlers. When ignored by the company, the complainer went to Youtube, recording a song about his negative experience with the airline. Over 3 millions views later, a 10% drop in stock price, and $180 millions dollars lost for shareholders, United learned the difficult way that Facebook PR really does matter. Their response was to reimburse the musician, along with passing out Starbucks gift cards on all domestic flights following the incident. This method was rather passive in approach, yet effective, as United was able to get more visitors back to their page while calming down their irate fans. Everyone loves free stuff, but keep in mind that free stuff only goes so far before a real apology is needed.

These three companies are all powerful businesses, yet we see that one bad case of Facebook PR is enough to knock them down a few bars. In order to get more visitors to your Facebook page for the reasons you want to bring them in, keep three things in mind. 1 – Don’t ignore your fans if they have complaints. Realize that any post made by anyone with any affiliation to your page can still affect your reputation. A swift apology, through personal declarations and free gifts, can very easily deflate a potential storm of bad PR. Keep these helpful tips in mind and your page will do well.

Would you like to find out more about how to get more visitors to your website? Do you think you would like to find out more about Facebook PR? Check us out at fishbat.com to find out more!

Facebook can be a very powerful tool in the world of marketing. Not only can businesses pay for ad space on Facebook, but they can create Fan Pages also. A Fan Page is when an organization creates its own profile for customers to view. There is a bunch of information that can be posted on the Fan Pages that make them almost like a second website. Facebook PR campaigns can be built as a way to get more visitors.

The company can post any news that may be important to their customers on their page. Consumers will also be able to follow these pages by becoming a “fan” of the page, which is basically like friending an individual on Facebook. After the customers become fans of the company’s page they can post information on the page as well and “like” any of the updates that the organization puts on its Fan Page.

Some of the kinds of posts that a company couldput on their Fan Page could be videos, news, promotional events, and sales offers. Spokespeople are often used as Facebook PR tools. These spokespeople are used to create a stronger connection between the customer and the product. Simple psychological tools like this are exploited in everyday marketing. Marketers believe that if the customer can relate to the spokesperson, and that spokesperson uses the product, they will want to use the product too. Techniques like this will help the organization get more visitors to their Fan Page.

Using Facebook PR also helps to create a bond between brand identity and brand loyalty for customers. If a company is continuously satisfying their customers and is always in their face, then the customers are less likely to go elsewhere for the things they need. Companies want to create a bond that is very hard to break.

Facebook also provides a medium for creating new contacts. The more customers are satisfied, the more they will share or recommend information posted on a company’s Fan Page. This will entice the people that the information is shared with to visit the company’s Facebook page out of curiosity, which will help the Fan Page get more visitors. Creating a Facebook Fan Page that is visually and mentally stimulating will help get more visitors, both new and returning. The more content that is provided, the longer individuals will want to stay on the page and will want to share the content they like.

Would you like to find out more about how to get more visitors to your website? Do you think you would like to find out more about Facebook PR? go to fishbat.com for more information!

Usually, there is nothing more irritating than browing the internet and having twelve different popups appear trying to sell you on something. What’s even worse is that it becomes not only screen pollution but sound pollution; these ads come up and start telling you, you’ve “won,” or “click here now!” I don’t want to be bothered by salesmen, especially in the comfort of my own home. Web advertising seems only like a curse when you see only this aspect, and as much as I’d like to condemn it as only an annoyance, internet advertising is a very effective sales tool and when done correctly, is nothing like the plague of popups. And, as somebody who works for an online marketing firm, this is not what we want

Internet advertising can make or break just about any sales pitch; it can certainly break a sale when the item or idea is being pushed through an annoying popup at, but subtle internet advertising can be a powerful and effective tool that any online marketing firm can use.

Most of the time, you’re seeing well done internet advertisements without even ascertaining that you’re being sold something. Take Facebook, for instance, every time you’ve logged on there are a list of sponsors on the right hand side, but they are in the same configuration as everything else on Facebook; you can even “like” the page, Facebook style, and spread the word through you’re news feed about this idea or product you “liked” while browsing a friends page. And I can tell you that every one of those ads were crafted by a social media agency.

Youtube.com is another website that took advantage of subtle internet advertising. Youtube is now featuring short ads before their videos to show their audience certain new products and concepts. The video ads, like Facebook ads, are in Youtube’s format, they don’t take up much time, and afterwards, you still get the video you wanted to see. A short clip seems like a fair tradeoff for being able to listen to your favorite song or watch a movie clip.

Subtle internet advertising cannot be denounced because its popup counter parts are simply obtrusive. Internet advertising is a very large part of an expanding marketing industry. It will hinder businesses who choose obnoxious advertisements versus companies who advertise subtlely which becomes catalyst for success when it is performed correctly. All it takes is a knowledge of the difference between advertisements that blend well and ads that stick out like a sore thumb. Success in internet advertising is in blending.

So, do you feel you would care to find out more about working with an online marketing firm? Would you care to find out more about finding a social media agency? Check us out at Fishbat.com to find out more!

If you are a fan of Starbucks, and are a fan of social media, it will soon be your time to shine (August 22nd, to be exact). Starbucks has announced a plan to bring their large fan base together on Facebook to celebrate the coming of their fall special, the Pumpkin Spiced Latte. So if you’re wondering why social media matters, now you can see that even the largest brands are working with an online marketing firm.

The Pumpkin Spiced Latte is a beverage that has a large following, and because it is seasonal, there is a large amount of excitement associated with it. When October comes around, everyone looks forward to the smell and thought of pumpkin, spices, and Halloween. The autumn festivities this year for Starbucks will be centered on the integration of the Pumpkin Spiced Latte and social media. But, why social media? Why did Starbucks start working with an online marketing firm?

What do they plan to do? Starbucks will incorporate an application with Facebook, that will challenge the intellect and creativity of their following. Within this application, there will be a point-based structure that users may follow to garner the most points. Of course there has to be an thrilling objective to achieve with such points. The goal is to win. And with winning, comes the Pumpkin Spiced Latte Beverage to the city with the most involved and passionate users on August 30th, before any other Starbucks store.

Within the application, there will be 3 different objectives to complete in order to collect points. For the people who have the gift of gab, there will be shout-outs for every city. For the people who have the gift of logic and problem solving, there will be daily trivia quizzes and the sort to test their brain power. Last, but not least, for minds blessed with the power of the muse and creativity, there will be a chance to obtain points through daily creations, using the application itself to design and create their mind’s imagination. Although with all these sorts of people, as long as you are competitive or love Starbucks, you will like this application, as there are Scoreboards will real time updates on who is at the front in the race for the delectable Pumpkin Spiced Latte.

By using this application, Starbucks aims to achieve a great result. Bringing their community together through bonds and getting them involved in the decisions of their actions brings them much closer to the brand itself. Not only that, but Starbucks hopes that they will be able to nurture their fans’ creativity, and giving them the opportunity to express it. In the end, their campaign with the Pumpkin Spiced Latte isn’t just a competition; it’s a gathering for Starbucks aficionados far and wide. Now do you know why social media is so great? Maybe you should hire an online marketing firm tomorrow!

So, do you think you would like to learn more about why social media matters? Do you think you would like to learn more about hiring an online marketing firm? Check us out at Fishbat.com to learn more!

Social media represents instantaneous conversation. This can work to both the detriment and the advantage in any condition. If you can find a good social media agency, one that offers many services under their umbrella, you might want to suggest them to certain public figures who need their public faces overhauled. Each of these people has committed some kind of faux pas that needs to be handled gently. They could take advantage of distinct specialty areas of social media agency’s expertise to repair their damaged public persona’s.

Anthony Weiner – In what is sure to become a classic example of the hazards of Twitter, United States Congressman Anthony Weiner torpedoed his promising political career. Weiner had been making a name for himself as a proactive and fiery speaker when he accidentally posted inappropriate pictures of himself taken in the Congressional locker room. The short term effects were that he ended his political career and his marriage. The long term effects were that his former district is going to be realigned to the advantage of the opposition party. Posting updates personally may have been something that he could have entrusted to someone else.

Kim Kardashian – The only wedding that got more media attention than the British royal wedding in April was that of Kim Kardashian to basketball player Kris Humphries in July. Seen by some as purely a media charade from the beginning, few people need a public reinvention more than the 32 year old reality starlet. While her camp maintains that the wedding was for real and attempts to paint a picture of her as a victim under intense stress, this young woman is in desperate need of some good public relations help. In addition to requiring some reputation management, Kardashian needs to lie low for a while. The crazed media attention only exacerbates the situation.

Ashton Kutcher – Ironically enough, Ashton Kutcher helped to endorse the platform that would bring him down. Kutcher and CNN had a contest to see who could get a million followers the fastest and Kutcher won. Twitter would also turn out to be Kutcher’s undoing. During the recent Penn State scandal, Kutcher Tweeted support for embattled then-coach Joe Paterno, igniting a firestorm of criticism. It was quickly revealed that Kutcher hadn’t paid attention to the news and Tweeted unknowingly. If he had a person dedicated to his Twitter, someone who was used to using Twitter for business, that error probably wouldn’t have been made.

Each of these individuals could definitely benefit from the services of a full service social media agency. They could all make use of the PR department, handle the client’s Twitter account, and perform some reputation management. Although for these three, the best things that they could do for their reputations would be to vanish for a while. Social media at its best can bring about much needed change, as the world witnessed with the events of the Arab Spring. But it can also bring the mighty down to earth, as evidenced by the three individuals discussed, and the multitude of other cases just like these.

So, do you think you would like to learn more about how to use Twitter for business? Are you thinking about hiring a social media agency? visit us at Fishbat.com to learn more!

Since the introduction of Twitter to the family of social media, millions have learned to use it as a way to communicate and network. While many people still think of twitter as just a fun way to socialize with friends and acquaintances, most companies have learned to use Twitter for business purposes. Companies can benefit significantlyfrom their twitter pages and are constantly looking to get more visitors on their page.

The more visitors a business gets on Twitter, the more it will get from it. To make Twitter for business a success, the first step for a company is to make a company account and give it a professional set up. It is important to remember that a Twitter page represents a company to a huge audience and potential customers, therefore businesses would aspire to make sure that their twitter pages represent them well.

The easiest technique for businesses to get more visitors is to tweet interesting content at least three to four times a day. Constantly providing their followers with interesting information ensures the companies’ followers attention and attracts new ones. Twitter for business is based on luring peoples attention to a company or a product. Companies can do very successful marketing on Twitter if they successfully draw peoples attention to them through their significant tweets.

Twitter for business does not only rely on its followers, its result is also based on the people that a company follows in return. To get more visitors, a company should follow people who regularly have interesting tweets on their page, subscribe to blogs that feature great links and to overall get inspiration from other successful twitter pages. One of the most valuable benefits a business can provide on Twitter is to be a filter for the information overload we deal with in the social media everyday.

Another idea for businesses to get more visitors on Twitter is to always immediately respond to tweets. It is a great way for companies to get involved with ones followers and establish good relationships with a company’s costumers. Twitter for business is a great approach to good customer service and has permitted companies to respond faster to feedback and costumer questions and complaints.

So, would you like to learn more about hiring an online marketing firm? Would you like to find out more about how to get more visitors to your website? visit us at Fishbat.com to learn more!