Posts Tagged ‘about social media’

Web Marketing: An Introduction

Tuesday, January 17th, 2012

Web marketing is a rather new field that refers to social media, search engine optimization, public relations, and website development. You’ve definitely have been hearing a lot about web marketing these days, whether it be Facebook, Twitter, Blogs, or websites, web marketing has been one of those bandied about phrases which a lot of people talk about but a surprising few really get. So, here’s what an online marketing firm, the primary practitioner of web marketing, does each day.

What an online marketing does that’s different from other companies is that it works to craft a single, specific message across a business’s discrete modes of communications. No other social media agency, PR firm, website development company, or search engine optimization firm is doing this. With this cutting edge strategy, Fishbat is in the best place to really help business improve their profits.

Here’s an example of how an online marketing firm can help you. Let’s say that you run a company that sells cars, you obviously need to a move a lot of project very quickly. You have a good website, but it’s not being found in Google’s search results. Before you start spending money money on Adwords, you should check out the benefits that search engine optimization can bring to your company.

And, what, should you do if you don’t have a great website? Cry about it? One of the biggest parts of the entire web marketing field is website development. Whether it’s something facile like a small blog or something more complex like an emarketing site with hundreds of products, a good online marketing firm should be more than equipped to help you make whatever type of website you need.

Of course, an online marketing firm can also work its magic social media. Each and every part of your communications strategy needs to have a strong message in order to get results. Therefore you need a great company to help you craft it.

So, do you think you would like to find out more about hiring an online marketing firm? Would you would like to find out more about web marketing? visit us at fishbat.com to find out more!

Put The Spice In Your Social Media: Why Social Media is a Great Idea

Saturday, December 10th, 2011

If you are a fan of Starbucks, and are a fan of social media, it will soon be your time to shine (August 22nd, to be exact). Starbucks has announced a plan to bring their large fan base together on Facebook to celebrate the coming of their fall special, the Pumpkin Spiced Latte. So if you’re wondering why social media matters, now you can see that even the largest brands are working with an online marketing firm.

The Pumpkin Spiced Latte is a beverage that has a large following, and because it is seasonal, there is a large amount of excitement associated with it. When October comes around, everyone looks forward to the smell and thought of pumpkin, spices, and Halloween. The autumn festivities this year for Starbucks will be centered on the integration of the Pumpkin Spiced Latte and social media. But, why social media? Why did Starbucks start working with an online marketing firm?

What do they plan to do? Starbucks will incorporate an application with Facebook, that will challenge the intellect and creativity of their following. Within this application, there will be a point-based structure that users may follow to garner the most points. Of course there has to be an thrilling objective to achieve with such points. The goal is to win. And with winning, comes the Pumpkin Spiced Latte Beverage to the city with the most involved and passionate users on August 30th, before any other Starbucks store.

Within the application, there will be 3 different objectives to complete in order to collect points. For the people who have the gift of gab, there will be shout-outs for every city. For the people who have the gift of logic and problem solving, there will be daily trivia quizzes and the sort to test their brain power. Last, but not least, for minds blessed with the power of the muse and creativity, there will be a chance to obtain points through daily creations, using the application itself to design and create their mind’s imagination. Although with all these sorts of people, as long as you are competitive or love Starbucks, you will like this application, as there are Scoreboards will real time updates on who is at the front in the race for the delectable Pumpkin Spiced Latte.

By using this application, Starbucks aims to achieve a great result. Bringing their community together through bonds and getting them involved in the decisions of their actions brings them much closer to the brand itself. Not only that, but Starbucks hopes that they will be able to nurture their fans’ creativity, and giving them the opportunity to express it. In the end, their campaign with the Pumpkin Spiced Latte isn’t just a competition; it’s a gathering for Starbucks aficionados far and wide. Now do you know why social media is so great? Maybe you should hire an online marketing firm tomorrow!

So, do you think you would like to learn more about why social media matters? Do you think you would like to learn more about hiring an online marketing firm? Check us out at Fishbat.com to learn more!



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