Posts Tagged ‘social media strategy’

Web Marketing: An Introduction

Tuesday, January 17th, 2012

Web marketing is a rather new field that refers to social media, search engine optimization, public relations, and website development. You’ve definitely have been hearing a lot about web marketing these days, whether it be Facebook, Twitter, Blogs, or websites, web marketing has been one of those bandied about phrases which a lot of people talk about but a surprising few really get. So, here’s what an online marketing firm, the primary practitioner of web marketing, does each day.

What an online marketing does that’s different from other companies is that it works to craft a single, specific message across a business’s discrete modes of communications. No other social media agency, PR firm, website development company, or search engine optimization firm is doing this. With this cutting edge strategy, Fishbat is in the best place to really help business improve their profits.

Here’s an example of how an online marketing firm can help you. Let’s say that you run a company that sells cars, you obviously need to a move a lot of project very quickly. You have a good website, but it’s not being found in Google’s search results. Before you start spending money money on Adwords, you should check out the benefits that search engine optimization can bring to your company.

And, what, should you do if you don’t have a great website? Cry about it? One of the biggest parts of the entire web marketing field is website development. Whether it’s something facile like a small blog or something more complex like an emarketing site with hundreds of products, a good online marketing firm should be more than equipped to help you make whatever type of website you need.

Of course, an online marketing firm can also work its magic social media. Each and every part of your communications strategy needs to have a strong message in order to get results. Therefore you need a great company to help you craft it.

So, do you think you would like to find out more about hiring an online marketing firm? Would you would like to find out more about web marketing? visit us at fishbat.com to find out more!

Subtle Internet Advertising: Tips from an Online Marketing Firm

Sunday, December 11th, 2011

Usually, there is nothing more irritating than browing the internet and having twelve different popups appear trying to sell you on something. What’s even worse is that it becomes not only screen pollution but sound pollution; these ads come up and start telling you, you’ve “won,” or “click here now!” I don’t want to be bothered by salesmen, especially in the comfort of my own home. Web advertising seems only like a curse when you see only this aspect, and as much as I’d like to condemn it as only an annoyance, internet advertising is a very effective sales tool and when done correctly, is nothing like the plague of popups. And, as somebody who works for an online marketing firm, this is not what we want

Internet advertising can make or break just about any sales pitch; it can certainly break a sale when the item or idea is being pushed through an annoying popup at, but subtle internet advertising can be a powerful and effective tool that any online marketing firm can use.

Most of the time, you’re seeing well done internet advertisements without even ascertaining that you’re being sold something. Take Facebook, for instance, every time you’ve logged on there are a list of sponsors on the right hand side, but they are in the same configuration as everything else on Facebook; you can even “like” the page, Facebook style, and spread the word through you’re news feed about this idea or product you “liked” while browsing a friends page. And I can tell you that every one of those ads were crafted by a social media agency.

Youtube.com is another website that took advantage of subtle internet advertising. Youtube is now featuring short ads before their videos to show their audience certain new products and concepts. The video ads, like Facebook ads, are in Youtube’s format, they don’t take up much time, and afterwards, you still get the video you wanted to see. A short clip seems like a fair tradeoff for being able to listen to your favorite song or watch a movie clip.

Subtle internet advertising cannot be denounced because its popup counter parts are simply obtrusive. Internet advertising is a very large part of an expanding marketing industry. It will hinder businesses who choose obnoxious advertisements versus companies who advertise subtlely which becomes catalyst for success when it is performed correctly. All it takes is a knowledge of the difference between advertisements that blend well and ads that stick out like a sore thumb. Success in internet advertising is in blending.

So, do you feel you would care to find out more about working with an online marketing firm? Would you care to find out more about finding a social media agency? Check us out at Fishbat.com to find out more!



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