Posts Tagged ‘web marketing’

Web Marketing: An Introduction

Tuesday, January 17th, 2012

Web marketing is a rather new field that refers to social media, search engine optimization, public relations, and website development. You’ve definitely have been hearing a lot about web marketing these days, whether it be Facebook, Twitter, Blogs, or websites, web marketing has been one of those bandied about phrases which a lot of people talk about but a surprising few really get. So, here’s what an online marketing firm, the primary practitioner of web marketing, does each day.

What an online marketing does that’s different from other companies is that it works to craft a single, specific message across a business’s discrete modes of communications. No other social media agency, PR firm, website development company, or search engine optimization firm is doing this. With this cutting edge strategy, Fishbat is in the best place to really help business improve their profits.

Here’s an example of how an online marketing firm can help you. Let’s say that you run a company that sells cars, you obviously need to a move a lot of project very quickly. You have a good website, but it’s not being found in Google’s search results. Before you start spending money money on Adwords, you should check out the benefits that search engine optimization can bring to your company.

And, what, should you do if you don’t have a great website? Cry about it? One of the biggest parts of the entire web marketing field is website development. Whether it’s something facile like a small blog or something more complex like an emarketing site with hundreds of products, a good online marketing firm should be more than equipped to help you make whatever type of website you need.

Of course, an online marketing firm can also work its magic social media. Each and every part of your communications strategy needs to have a strong message in order to get results. Therefore you need a great company to help you craft it.

So, do you think you would like to find out more about hiring an online marketing firm? Would you would like to find out more about web marketing? visit us at fishbat.com to find out more!

Verification Isn’t Enough When It Comes To Twitter PR

Sunday, January 15th, 2012

Using Twitter for business makes plenty of sense. It’s a great way to reach out to followers while promoting yourself and your company to potentially millions of users. However, despite their bulletproof system to determine the authenticity of accounts,Twitter isn’t always the most trustworthy. News Corp. discovered this the difficult way when an account claiming to be Wendi Deng, the wife of chairman and chief executive Rupert Murdoch, was verified as authentic… except it wasn’t. Twitter PR is a powerful tool, yet even News Corp. has a few lessons to learn in terms of using Twitter for business.

Very shortly before the start of the new year, Murdoch launched his Twitter account, using the handle @rupertmurdoch. Hours after he did, the handle @wendi_deng popped up and was verified by Twitter almost instantaneously. While the handle tweeted to her followers and Murdoch’s handle, a a spokeswoman from the company stated that both accounts were real and News Corp. accepted the validity of the fake handle without consulting the couple. The tweets sounded authentic, so authentic that no one from the company dug into it.

Tuesday afternoon was when everything came crashing down, with the owner of the Wendi Deng account admitting that it was a fake. While there is nothing truly unethical about their desire to create a handle under her name (think of all of the Harry Potter and Lady Gaga accounts out there in Twitter that are not real), it brings into question how effective Twitter PR is. In the three days that the account was up it garnered thousands of followers. Although none of the tweets were offensive or embarrassing, the potential for bad Twitter PR was outstanding.

By launching Murdoch’s personal Twitter handle, News Corp. was clearly thinking of using Twitter for business, using the handle to promote the business. However, the worst part of this hoax was that no one looked into the legitimacy of this account from the company. The timing was perfect for the fake Deng account to go up. The couple were on vacation during this time, and were unreachable until their return. And since the two handles went up so close to one another, News Corp. assumed that Deng’s was simply unplanned. Once the blue verification check went up, that was the end of the matter.

News Corp. learned a valuable lesson about the potential damage that can happen from poorly controlled Twitter PR. When using Twitter for business, remember that accounts may very often be spam or someone pretending to be someone else, and you can avoid a Twitter scandel yourself.

So, do you think you would like to learn more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? Check us out at fishbat.com to learn more!

Coffee And Twitter For Business: My Twitter PR Pitch Lost In The Snow

Thursday, January 12th, 2012

It takes a lot to sway people who know nothing about social media to hop onto the band wagon. I was meeting with a client one blistery afternoon for some coffee, hoping to convince him to use an account with Twitter for business use. I thought about the pitch of Twitter PR that I had been working on for weeks now and was confident in its potential. I was convinced that using Twitter for business was a intelligent decision but this client was from an age where computers were science fiction and swaying his opinion was going to prove difficult.

As I entered the coffee shop, I sat down at my usual seat across from the counter and gave Michelle the nod implying I wanted my regular espresso drink and held up four fingers for an extra boost; I was going to need it. I unload my notes on Twitter PR and the outline on Twitter for business purposes and skimmed my notes to refresh myself before the client arrived. I have been in marketing for many years now and just included social media into my firm. When I see an occasion to make money I go for it and social media was going to be a gold mine.

The client I was meeting was the president of a pogo stick company and his numbers were not doing well. I could see this client of mine falling through the cracks and I liked the guy too much to let him fall flat on his face, even if he never paid on time and was stingy. The client has never touched a computer let alone used one and when I say a social media site he thinks I am talking about a newspaper stand. Twitter PR has proved to work wonders for my marketing business and I have no qualms using Twitter for business. Each and every client at the tip of your fingers tweeting about your success to friends and potential clients each second of the day is what Twitter PR has to offer.

A wave of cold air rushed into the cafe, a slight drift of dirty snow made coffee colored slush on the doormat as my client scurried in from the cold. He was bundled up except for his globular nose and his gray hair peeked out from under his black fedora. He unpacked himself and placed himself in front of me. As he sat down the words of Facebook PR danced inside my mind and the idiom “Twitter for business” slid on the tip of my tongue, ready to spill out before him. The waitress came by and took my client’s order and quickly left to bring us our drinks. After a minute we drank from our steaming cups and exchanged holiday cheer and complaints about the arctic weather forced upon us.

I could not contain myself any further and had to get Twitter PR out of my mind and plant it into his. As I began to speak about using Twitter for business, the client stopped me and thanked me for my consideration in his marketing campaign. My client told me of his plans to stop working and close down the business; he had no desire to continue the game any longer and was going to take his winnings and leave the gambling to the upcoming youth of the new business world. He slipped me an envelope and told me to open it after he left and thanked me for all the hard work. I thanked him in return and did as he asked, watching him vanish into the snowy air. Inside the envelope was a check for his last fee and an email address; irony at its best don’t you think?

So, do you think you would like to learn more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? visit us at fishbat.com to learn more!

Facebook PR Proves The Internet Is Better Than A Phone Call To Get More Visitors When You are Sick

Tuesday, January 10th, 2012

My wife is unwell and she needs to get more visitors coming to the house. Doctors suggest that rest, Vitamin C and good company will help aid any illness but how does someone get more visitors without calling for help? I think a good Facebook PR strategy would do wonders for this quandary don’t you? Facebook PR that depicts a solid image of positivity and good marketing strategies will get more visitors to come waltzing through the door.

Facebook PR does marvels for drug addict celebrities and businesses that do not seem to get that marketing is important to their business’ success so why not use it to get more visitors for my ailing wife? Using Facebook PR for something good and authentic like a sickly person should work flawlessly. There is nothing like a good cause to get more visitors to a Facebook PR page. Think of all the cancer patients and Sickle Cell Anemics that call to the community for more site visits. Sites like those get more visitors each day with ease!

I know what you are assuming. You think that I am a fool. That my spouse doesn’t need Facebook PR and that to get more visitors she should just pick up the phone. Well I got news for you. I am not picking up the phone. I refuse to give in to the service of a phone call in order to get more visitors to my house. I think the internet is a important tool to our way of life and o take a step back in technology and use the phone is crazy in itself!

Critique me all you want but once you see the crowds piling through my front door you are gonna want to get more visitors coming to your house when you’re sick. When that happens, don’t ask me to put a Facebook PR strategy together for you! I am proud of my Facebook PR campaign. I have hit more than 3000 likes since I established the page and I get more visitors than Cindi Lauper; and what!?

Facebook PR has done marvels for my wife’s public image. I can’t speak much about her health but I will take what I can get. The goal was to get more visitors not cure the Ebola Virus. If you want to get a professional Facebook PR page created I won’t charge much. What’s a little money to pay out to get more visitors to your door to ask how you’re feeling today?

Would you like to find out more about how to get more visitors to your website? Do you think you would like to find out more about Facebook PR? Check us out at fishbat.com to find out more!

Put The Spice In Your Social Media: Why Social Media is a Great Idea

Saturday, December 10th, 2011

If you are a fan of Starbucks, and are a fan of social media, it will soon be your time to shine (August 22nd, to be exact). Starbucks has announced a plan to bring their large fan base together on Facebook to celebrate the coming of their fall special, the Pumpkin Spiced Latte. So if you’re wondering why social media matters, now you can see that even the largest brands are working with an online marketing firm.

The Pumpkin Spiced Latte is a beverage that has a large following, and because it is seasonal, there is a large amount of excitement associated with it. When October comes around, everyone looks forward to the smell and thought of pumpkin, spices, and Halloween. The autumn festivities this year for Starbucks will be centered on the integration of the Pumpkin Spiced Latte and social media. But, why social media? Why did Starbucks start working with an online marketing firm?

What do they plan to do? Starbucks will incorporate an application with Facebook, that will challenge the intellect and creativity of their following. Within this application, there will be a point-based structure that users may follow to garner the most points. Of course there has to be an thrilling objective to achieve with such points. The goal is to win. And with winning, comes the Pumpkin Spiced Latte Beverage to the city with the most involved and passionate users on August 30th, before any other Starbucks store.

Within the application, there will be 3 different objectives to complete in order to collect points. For the people who have the gift of gab, there will be shout-outs for every city. For the people who have the gift of logic and problem solving, there will be daily trivia quizzes and the sort to test their brain power. Last, but not least, for minds blessed with the power of the muse and creativity, there will be a chance to obtain points through daily creations, using the application itself to design and create their mind’s imagination. Although with all these sorts of people, as long as you are competitive or love Starbucks, you will like this application, as there are Scoreboards will real time updates on who is at the front in the race for the delectable Pumpkin Spiced Latte.

By using this application, Starbucks aims to achieve a great result. Bringing their community together through bonds and getting them involved in the decisions of their actions brings them much closer to the brand itself. Not only that, but Starbucks hopes that they will be able to nurture their fans’ creativity, and giving them the opportunity to express it. In the end, their campaign with the Pumpkin Spiced Latte isn’t just a competition; it’s a gathering for Starbucks aficionados far and wide. Now do you know why social media is so great? Maybe you should hire an online marketing firm tomorrow!

So, do you think you would like to learn more about why social media matters? Do you think you would like to learn more about hiring an online marketing firm? Check us out at Fishbat.com to learn more!

Facebook Marketing – A Powerful Business Tool

Monday, June 27th, 2011

The direction of social networking has reached the vast majority of us over recent years and there is no doubt that Facebook has emerged as the monster of the industry. One billion people using the website is a realistic prediction due to the fact there are already more that six million from a business that only started in 2004. It is not surprising therefore that business owners realize this has to be part of their marketing mix taking into consideration the amount of people their message can reach out to. So let’s take a look at why this is now seen as an essential element for marketing online.

If you ask many people about Facebook, they still consider it a place to catch up with friends and discuss what they have been up to in their everyday lives. The social side, however, is where marketing opportunities can be observed since people will often give negative or positive reviews of being a customer themselves. If your own business is mentioned in the right way, this is enhanced by the actual fact that the number of hours users spend on Facebook is growing and a good reputation can propagate virally.

Facebook business addresses are now being used on all types of adverts whereas at one time you would simply see the websites shown. A Facebook page is what these businesses are providing so much attention to and they are distinctive from our personal pages for instance. The fact that personal users can help promote a Facebook business page is where real relationship marketing can certainly come into play. The process of liking a page is exactly how this can happen and the very fact a page has been liked can then feed through to other people in that person’s network. Facebook can therefore take a business right across the web and this is why social sites are looked at as so important.

The advantages of developing a well thought out page is simple to fully grasp. If a page offers some incentive, this may be in return for giving an email address and liking the web page. This has the dual effect of building your list and also the number of likes of your page. This marketing approach can really speed up your financial success on the internet.

A Facebook page is actually free traffic and if you are prepared to pay for some advertising, you can further increase your marketing reach. Facebook ads have been shown to compare very well with ads on Google in terms of expenditure and the results achieved and are now being more widely used. The importance of looking at the effectiveness of any kind of paid traffic is the same when using Facebook.

Facebook shows no sign of slowing up and if you are truly serious about profiting online, then using its marketing power is something you should take advantage of now.

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10 Benefits of a Facebook Fan Page

Thursday, June 2nd, 2011

Any business which needs to build an online presence should look into having a Facebook fan page In the US, out of every four clicks on the internet one is for Facebook. Facebook is rapidly becoming the chosen method of finding new business and will soon rival the largest search engines. The Like/Dislike facility which Facebook offers is a big hit for Facebook users. Creating a Facebook fan page is the easiest way to integrate your business into the the online network.

Discover below the 10 main benefits a Facebook fan page will have to your business:

1. Facebook fan pages give your organization an additional face to the world. Unlike member pages, the Facebook fan page is accessible to the public and provides your present shoppers, together with new ones, another place to find your company.

2. You can drive your Facebook fan page visitors straight to your internet site. There are no regulations on Facebook with regards to driving the visitors received there directly to your sales page. And since more individuals see you on Facebook first, that traffic is necessary to not missing easy customers.

3. Unless you have the resources to employ a fully dedicated Seo company, merely creating a Facebook fan page helps your search engine optimization. Facebook is a site that is trusted by the major search engines, and offers you another page to be placed on the search engine screens for your selected keywords.

4. Facebook allows you to be involved in your marketplace community foc. Everyone trusts Facebook as a centre for information, and lots of people who are trying to find the product or service that your company supplies will be able to go to your fan page and take part in whatever offers you have going.

5. Facebook is a direct connection to the shoppers and fans of your organization. There’s no middle man to obstruct communication, and people love direct communication on the web.

6. Because everyone looks to Facebook to be a hub of fresh information and new business, having a Facebook fan page improves customer relations very quickly. Just working with a fan page brings a layer of professionalism to your business.

7. The Facebook fan page allows individuals already acquainted with your organization the chance to sing your praises and sell you up to new or disbelieving customers, all without you having to make any hard sell.

8. Customers are more inclined to let their guard down on a Facebook platform and give you genuine opinions concerning your organization than they are on your web site.

9. Facebook has roi metrics included in the website.

10. Facebook is free of charge, which is the best price for an Seo firm available!

Increase the traffic to your website with integrated link building and social media marketing campaigns. Bird and Co Creative provides SEO in Birmingham, enabling your website to achieve maximum visibility in the major search engines.

Best Main Street Marketing Machines Fusion Bonus

Monday, April 18th, 2011

Main street marketing machines is an educational course and system that was created by mike koenigs of traffic geyser. Mike koenigs is an internet marketing professional who taught himself how to market online and then created the traffic geyser system and company to help people promote themselves and spread their content online. This traffic geyser system allows you to submit a video and have that video published to multiple video sharing sites with the click of a button.

One of the most important things to do in order to grow your business is to implement online marketing in your business. Online marketing can mean many things for you and your business. Search engine marketing, social media marketing and email marketing are some of the main forms of online marketing and I highly recommend that you implement these into your business to generate more prospects and customers.

Traffic geyser was his first creation, which was very effective and had great results but his latest creation is the main street marketing machines system which is an educational system along with the monster follow up technology. The monster follow up technology allows you to follow up with your prospects through text messaging and a whole lot more. It’s basically an all in one follow up system to keep your customers or prospects loyal and keep coming back. Following up with either your customers or prospects is very important and I highly recommend you do it whether you use main street marketing machines or not.

The main street marketing machines system is going to be releasing in just a few weeks now and if you want to use this system to grow your business further then I highly recommend it. Many people though are using this course and system to go to local businesses and grow a local business client business where they do the marketing for them. This is a great model because you can do email marketing, search engine marketing and social marketing all from the comfort of your own home if you’d like and still get paid handsomely for it.

I will be giving away a bonus for the main street marketing machines system when you buy through me, so if you are interested in learning more about this amazing marketing system or follow up marketing technology then click the link to visit the website below and contact me through skype, facebook or email. The business of helping businesses with their online marketing is on the rise! There are many businesses that need as much help as they can get out there.

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Take care and have a great day!

David King

To Get Main Street Marketing Machines 2.0 And The Bonus I’m Offering Go To: Best Main Street Marketing Machines Bonus, and Buy Main Street Marketing Machines 2.0

Marketing Your Small Business Online

Monday, April 18th, 2011

There are many local small businesses in america and many of them are looking for ways to evolve and to drive new foot traffic into their business. Old school marketing such as yellow pages advertising, tv, radio and print are not nearly as effective as they used to be. Less and less people are putting their business in the yellow pages and on television because the results are becoming less and less effective over time. This is difficult for many businesses but if you stick with it and learn how to evolve your marketing you will see results that you are looking for.

More people are looking to the internet to see how they can market their business online. Online marketing is a way to drive more foot traffic to your local business. When you market online you can spend a lot less money and be a lot more effective with those marketing dollars. You can use email marketing which is very cheap, search engine marketing which is a pretty good price if done yourself and social media marketing which you can do on your own for free if used properly.

All of these add up and can drive more traffic, leads and sales through your website or local business. One pioneer in the internet marketing space is mike koenigs. The main street marketing machines system is being released next week to those who are interested in marketing their business online further. This will teach you how to market your business online in a variety of ways discussed above. I recommend a combination of content based marketing along with social media marketing because overall this seems like the best and most effective mix.

I recommend marketing your business online whether you have an online or offline business because when done effectively you will see much better results and your overall marketing ROI will be much better. By doing this you can grow your business much quicker and drive more traffic into your business locally or your online e-commerce website. There are many ways to market your business online so it is important to continue learning and you will see better results as time goes on.

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Take care and have a great day!

David King

To Discover How You Can Grow Your Small Business Using The Power Of The Internet Go To: Main Street Marketing Machines Best Bonus, and Main Street Marketing Machines Bonus

Main Street Marketing Machines 2 Fusion Bonuses Offerings

Friday, April 15th, 2011

Main Street Marketing Machines 2.0 is releasing in a a short time and I have several bonus ideas offerings for you. Basically I decided that you get to choose what bonus what you want… and then you can tell me and I’ll get it for you! Simple as that.

So here are some main street marketing machines bonuses that came to mind.

#1 – IPAD – Let’s face it, it seems that everyone wants one of these whether they say they do or not! It’s great for reading and it is one of the coolest new pieces of technology out there! There are also several ipads so you can pick which one is best for you.

#2 – IPAD – Let’s face it, it seems that everyone wants one of these whether they say they do or not! It’s great for reading and it is one of the coolest new pieces of technology out there! There are also several ipads so you can pick which one is best for you.

#3 – An Employee – Everyone can outsource more in their business. Most of us do too much of the daily grind working “in the business” work when we should be working on the business and we know it. We can work out a deal where a bonus can be an employee to help you market your business online or do whatever you need.

#4 – An Employee – Everyone can outsource more in their business. Most of us do too much of the daily grind working “in the business” work when we should be working on the business and we know it. We can work out a deal where a bonus can be an employee to help you market your business online or do whatever you need.

#5 – Coaching – I’ve built multiple successful businesses online and have made money in multiple niches from health to business to shoes. I’ve sold information products, affiliate products, physical products, services, products, coaching and more. You name it, I’ve probably sold it. I have extensive knowledge in the areas of driving traffic and conversion rate so if you have a product or service that you want to sell more of then coaching to walk you through exactly what to do may be the best main street marketing machine bonus option for you. I really think you will like this one!

Feel free to visit my Main Street Marketing Machines 2.0 Bonus page to contact me so I can get you what you want.

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Take care and have a great day!

David King

To Pick Whatever MSMM 2.0 Bonus You Would Like Go To: Main Street Marketing Machines Bonuses, and Main Street Marketing Machines Fusion Bonuses



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