Coffee And Twitter For Business: My Twitter PR Pitch Lost In The Snow
It takes a lot to sway people who know nothing about social media to hop onto the band wagon. I was meeting with a client one blistery afternoon for some coffee, hoping to convince him to use an account with Twitter for business use. I thought about the pitch of Twitter PR that I had been working on for weeks now and was confident in its potential. I was convinced that using Twitter for business was a intelligent decision but this client was from an age where computers were science fiction and swaying his opinion was going to prove difficult.
As I entered the coffee shop, I sat down at my usual seat across from the counter and gave Michelle the nod implying I wanted my regular espresso drink and held up four fingers for an extra boost; I was going to need it. I unload my notes on Twitter PR and the outline on Twitter for business purposes and skimmed my notes to refresh myself before the client arrived. I have been in marketing for many years now and just included social media into my firm. When I see an occasion to make money I go for it and social media was going to be a gold mine.
The client I was meeting was the president of a pogo stick company and his numbers were not doing well. I could see this client of mine falling through the cracks and I liked the guy too much to let him fall flat on his face, even if he never paid on time and was stingy. The client has never touched a computer let alone used one and when I say a social media site he thinks I am talking about a newspaper stand. Twitter PR has proved to work wonders for my marketing business and I have no qualms using Twitter for business. Each and every client at the tip of your fingers tweeting about your success to friends and potential clients each second of the day is what Twitter PR has to offer.
A wave of cold air rushed into the cafe, a slight drift of dirty snow made coffee colored slush on the doormat as my client scurried in from the cold. He was bundled up except for his globular nose and his gray hair peeked out from under his black fedora. He unpacked himself and placed himself in front of me. As he sat down the words of Facebook PR danced inside my mind and the idiom “Twitter for business” slid on the tip of my tongue, ready to spill out before him. The waitress came by and took my client’s order and quickly left to bring us our drinks. After a minute we drank from our steaming cups and exchanged holiday cheer and complaints about the arctic weather forced upon us.
I could not contain myself any further and had to get Twitter PR out of my mind and plant it into his. As I began to speak about using Twitter for business, the client stopped me and thanked me for my consideration in his marketing campaign. My client told me of his plans to stop working and close down the business; he had no desire to continue the game any longer and was going to take his winnings and leave the gambling to the upcoming youth of the new business world. He slipped me an envelope and told me to open it after he left and thanked me for all the hard work. I thanked him in return and did as he asked, watching him vanish into the snowy air. Inside the envelope was a check for his last fee and an email address; irony at its best don’t you think?
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Tags: advertising, Business, Internet marketing, marketing, networking, online business, online promotion, press releases, public relations, twitter for business, twitter for marketing, Twitter Marketing, twitter pr, web marketing
