How small business should go about marketing
Sunday, January 29th, 2012For a small business to really take off can be a very difficult task. In most cases there are endless obstacles to overcome along with a number of competitors as well. Possibly the biggest challenge for a new or small business is to get people to even know that they are in business so that people consider using them for whatever it is they do. To make people aware of their existence small businesses have to use marketing and there are a number of different methods which they can use.
Small business owners need to first work out exactly where and who their target market is so that they can target them with their marketing. There is absolutely no point in a small company which fits carpets in a small town to spend their entire budget on a national advert. This is only likely to reach a small percentage of the target market and the other people it reaches will be out of their area anyway. Local media in this case is much better, newsletters and newspapers and social media for example.
It is a very good idea for a small business to get advice on marketing or even hire someone to do their marketing to ensure that the money they have is used wisely. Good marketing companies know what will work best for different companies with different situations. Even if a business has a small budget the marketing company will spend it on areas which will produce results whilst if the business owner tries to do the marketing themselves they are very likely to waste their money.
Small business owners should also be aware that marketing isn’t a case of doing it once and then stopping. Marketing is an on-going process which must be kept up for results to really start to show. If marketing is done for a short period then its effects will only start to show by the time it is stopping. Continuous marketing offers a continuous stream of custom which usually outweighs the cost of the marketing significantly.
Before going ahead with marketing a small company should be absolutely certain of what they are offering and why customers should use them instead of a competitor. They should also know their customer and know about them so that they know what will prompt a response from them.
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