Don’t overlook the possibilities of video production for your business
In order to make the most of the new media landscape, many businesses are turning to video production. Whether you pay a video production company to do this or you handle everything in-house will depend on the nature of the project and the level of expertise that exists within your business.
Having an online presence is vital these days, but simply having a website is no longer enough. Setting up social media profiles is a step in the right direction, but if you haven’t got interesting content, will anyone really have any reason to follow or interact with your organisation.
On the web, people like rich media – audio, photos and videos can rarely replace well written content, but when used to augment it, the results can be impressive. If you’re producing a video for the web, think about what aspect of your company you want to showcase, but also think about what your audience will find interesting or entertaining to watch, and what they are likely to want to share with their network. If you want your video to go ‘viral’, keep it short. Being funny usually helps, but the main thing is to communicate something in a clear and engaging way. Depending on how ambitious you’re feeling, this could be something you could do internally, but if you want it to look professional, it may be best to leave it to the pros.
If your business is doing well and you want to take it to the next level, TV advertising is something you may wish to consider. Storyboarding, filming and editing advert doesn’t tend to come cheap, and then you’ve got to factor in the cost of running the thing at a time it’s going to get seen, but the potential reach and impact is hard to replicate through other means. A good video production company should be honest with you – if they think your brief is rubbish and they have a better idea, they should be willing to say so, and you should be grateful for that.
There are many situations where all a business needs to do is invest in a decent semi-professional HD camera and a tripod and some basic video editing training. They can then record client testimonials, basic product overviews etc. If you want to do anything more ambitious, however, it’s best to leave it to the pros.
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Tags: internet, marketing, media, online, video, Video Marketing, video production, web
