Assured Social Media

When I took a trip to Las gas a couple of weeks ago. I realized that everyone wanted me to follow them on Twitter. Southwest Airlines, the Wynn Hotel and Casino and Ron White are all on Twitter.

Tweeting is not just for big businesses or celebrities. There are thousands of small business and individuals that tweet daily. I wonder how effective it really is for businesses, big or small, to tweet. How do you measure your success on Twitter?

The thing about Twitter is that you have numbers front and center. If you want to measure how well your twitter account is doing you can point to the number of followers you have. The higher the numbers of followers on a particular account the better. At least that is the conventional wisdom.

There are self-proclaimed social media experts that have identified strategies for getting followers. If you have an existing customer base then let them know that they can now follow you on Twitter. Offer them discounts or other incentives to get them to follow. If you don’t have an existing clientele then you can simply start following others on Twitter, who will in return follow you back. These experts have even identified the best times to follow others, the best time to tweet and the appropriate number of tweets to tweet, all designed to maximize the number of followers.

The end goal is to get followers. The more followers you have the more people you can reach. Is that really true? Are people really paying attention to all of those tweets? The other number on a Twitter account is following. There are people who follow thousands of people. So it is difficult to believe that they are paying attention to thousands of tweets a day.

Even if some followers are paying attention, are they the right followers? Are all of your followers equal? Are they able to take advantage of what is being said or offered? Does one follower have more influence than another follower? Can some followers influence others to take advantage of what you are offering? Are they re-tweeting you to increase your exposure?

If the measure of success on Twitter is the number of followers you have then you are missing the potential opportunity that seems to exist. You can offer discounts, prizes, and giveaways and you will get followers. That shouldn’t be the only goal. You have to consider your business objective and find a way to measure that.

I am not suggesting that getting followers is not important, but I am saying that you need to establish a measurable business objective. The objective will vary depending on your business. You could count the number of people opting in on your landing page, the number of clicks to a website or actual sign-ups. Determine your objective and find away to measure or track it don’t just rely on the number of followers you have.

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For a long time I’ve been avoiding the Twitter phenomenon. That is, until recently. A fellow associate of mine encouraged me to join and even explored some of the reasons why I hadn’t done so. I simply told him that I didn’t understand the need to Tweet and the real purpose of using Twitter. With some convincing, I signed up for an account.

After learning how to use Twitter by opening an account, and then adopting the use of tools that would allow me to make more out of my Twitter experience, I’m finding a number of different aspects valuable to my everyday activities, hobbies, and social relationships.

With so many varied interests, its always been a real challenge for me to find like minded individuals who are in to so many of the same things that I am. Twitter has solved this problem for me. Not only can you find others who share similar interests or vocations, but you can follow posts made around a given subject area or topic. This is a good indication of what’s being discussed across millions of users. Not only do you have access to individuals sharing the same interests you have, but also celebrities. I never really thought that I would care to have access to what one celeb or another was doing, but it definitely makes people seem more approachable. I’ve also sent and received Tweets from celebrities, bringing into reality the fact that they’re human too.

When you find a community of individuals who share your interests, concerns, and are willing to have a discussion around them, it enriches your experience. This is especially true as I have built a small following of people within my area of interest. When I have a question or topic that needs discussion, this group is always willing to share what they know and comment on my messages, also called tweets. When users respond to one of my messages, pushing it out to their followers, it is called re-tweeting.

The greatest benefit of connecting with other with whom you chose is that you can filter the information and respond when the mood strikes. By using applications that allow you to prioritize Tweets or search for specific conversations, you can quickly see benefit in the information that’s being shared. Often times, individuals include links to valuable content and information that they have come across on the web. This is both useful and time consuming when related to a particular need you may have.

I resisted social media at first for a variety of reasons. Now that I have some experience with a tool like Twitter, I believe that I fully understand my initial hesitation. The reason why I didn’t use it initially was because I didn’t see the point. What I didn’t realize was that the only way to get the point of using Twitter was to first use it. Now that I have, I understand and appreciate the value it delivers.

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There are all sorts of different tools that you might want to incorporate into your marketing plan when you are promoting your business and your products and services. One such tool available would be the idea of creating brochures, but this will simply be a waste of money unless you create something that is interesting that stands out. As such, consider a few of these basic tips on brochure design.

Of course, you need to start off by planning the brochure properly. You need to know exactly who you are trying to target when you plan your brochure and you need to figure out whether or not it will be used alongside other marketing materials such as adverts or catalogues as well.

Try to fiddle around with the different shapes on offer when you design your brochure. It is necessary for you to simply go down the traditional route of using a standard A4 shape or something similar. Instead, look for other options available to you as a brochure design that incorporates a more interesting shape might be more eye-catching.

Of course, it will start off with the cover and therefore this needs to be catchy. It is important that you convey your message on the front of the cover in a professional fashion so that people are more likely to pick it up and look inside.

Of course, once they do open up a brochure it is important that you supply them with quality content and information that is easy to digest. Make sure that the content of your brochure design is not overpowering and confusing and incorporate signposts to help people navigate around it.

Visualize as much as you can within the brochure design as well. Add any images and pictures to any of the content that you use if it is applicable.

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As social media becomes an increasingly useful tool for everyone, it is becoming more important to understand how it works. Students, new businesses and big businesses are all likely to want to use social media platforms to increase their visibility on the internet, thus increasing sales, importance, feedback, customers and so on. You can easily download and install a variety of analysis programs to help you get the best from your social networking experiences. So what are the key things to look out for when using twitter analytics?

The amount of times your account gets viewed

This is one of the top things people want to know when they initially discover analytics tools. When you know how many people are viewing your blog, and how often they view each individual post, you can work out which of your posts are more popular. If you then write more posts in a similar vein to the really popular ones, you are most likely to increase traffic, and therefore increase sales, or customers.

The amount of time spent on each post

This is more important than you initially might think. If someone spends a lot of time on one post that you made, it must be because it has sparked their interest or curiosity. Maybe it angers them, or annoys them, or makes them laugh. Either way, it makes your blog more memorable.

Links to and from each post

This can tell you whether anyone is linking to your twitter account, and where from. This could be to related blogs, forums or other social network sites. Again, the more links you have, the more popular your account will be. Using twitter analytics you can really discover who is reading your account, and what they enjoy. When you utilise this information correctly, you will gain more attention through your online presence which is essential if you want to drive traffic and become more popular.

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Everyone is talking about it, but it is a whole new thing for you and your company to come to terms with. Is it worth using social media monitoring? Can it really help your business? Well, actually yes. Social media refers to those very familiar websites: Facebook, MySpace, Twitter and LinkedIn. Think of it as like networking, but instead of going to a conference or events where there are only 100 people, or 1000 people, you have the entire world ready to network with. You can stay in touch with current customers, generate new ones, and discover what they think of your business and its products.

Sounds good, but how does it actually work?

You can set up a business account very quickly – in less than 5 minutes – on something like Facebook. These sites are designed to be extremely user friendly, so don’t be put off by thinking that it is all brand new and complicated technology. Once you have the account ready, you can make blog posts, comment on other users, updated photos, videos and games – and a whole lot more. When there is a new development in your company, you will be able to immediately inform your customers.

You might think that managing all of these social media outlets will be time consuming, and you would be right. However, you can make it easier on yourself by adding in widgets which automatically sync your social media pages with your main website, and everything gets updated at the same time. But remember, you still need to interact with your customers to get the full benefits.

Come on, does it honestly work?

It does, and there is no getting out of it now. Thousand of companies utilise social media monitoring in leeds. Many companies now have job roles for social media experts. They spend all their time interacting with their social media platforms. One in 7 people in the population of the whole world uses Facebook, so you can understand why it is necessary to use it to promote your business.

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Youtube has changed the face of modern video entertainment. However, with its popularity comes a downside: There are literally millions of videos all competing for the same eyes and ears every day. How do you get your video noticed amongst this melee? There are ways to grab viewers attention.

There are some tactics to get your video noticed on the leading social video site.

1. Put some time and effort into perfecting an adequate title for your video. This is often the first thing a viewer will see before they click on your video – give them an excuse to find out more. Also remember that many viewers search based on certain keywords. A few well-placed words can help your video appear higher on search lists.

2. List your video in the right category. Remember that viewers looking for comedy videos will search under “humor,” not under “documentary.” Don’t try to trick viewers by placing your videos in unexpected places either.

Your traffic will benefit from a correct listing. Otherwise, placing your video in the wrong place will make it difficult for viewers to find it. It will certainly make it difficult for your video to make it arbitrarily before potential viewers.

3. Make sure to include several keywords with your video submission. Keywords are basic descriptors to help viewers locate relevant video clips. A good rule to follow is to include at least three keywords with your video submission, though you can use as many as you want.

Videos that make smart use of keywords will get the most benefit from Youtube’s search algorithms. Case in point, lots of viewers love funny cat videos. But Youtube doesn’t know the difference between a cat video and a dog video, except for the use of keywords. So, if somebody searches for “funny cats,” videos tagged with those words will filter to the top first.

4. Youtube is a video-SHARING site. That means you can make use of the social aspect of Youtube’s services. Watch other people’s videos. Comment liberally. And, as often as possible, link back to your own videos. However, be careful to appear genuine. Nobody likes a link-spammer.

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