Profitable Video Content Marketing
Friday, October 18th, 2013Video is here to stay. And content marketing has always been on the best of the list in terms of creating solid search engine rankings. Do you realize that around 80% in the internet users view at least a single video monthly? That translates to 2 billion views every day!
If you are not generating videos for your online business then you are missing a huge opportunity.
Making a video is also really inexpensive. All you will need to begin nowadays is actually a smart phone, low cost flip camera, or perhaps a simple screen capture system and you are able to instantly produce a great video in minutes. You are able to choose free video editing software that will add titles and captions
But note I said half decent. Every little thing you do to promote your business really should be top quality, not one thing you due is different than everybody else is doing it.
But do not let cost keep you broke. Which means you truly do have to match the high quality of your videos for your market place and what you’re attempting to do. Developing a high finish brand using a low finish “talking head” video most likely won’t cut it.
In the event you haven’t started video content marketing or you’re not having good results, then it is time to change strategy and start using video.
Plan your work and work your plan. Treat your video content marketing efforts like every other top dollar marketing campaign. Know exactly what you need to accomplish, why and in what time frame.
You wouldn’t post just a single blog comment on your site and you can’t just make one video.
Most corporations left alone get it wrong. They aren’t TV stations or advertising agencies and you should not treat them that way. Now with millions of videos on Youtube, newcomers are up against a massive level of competitors.
Entertain and lead with value and you may learn that you will gain a lot more exposure and sales in the long run, than the competitor who is focusing on sales and branding.
Video Content Marketing – Viral versus Ongoing Visibility
You may have heard of the Old Spice video fiasco. They ran a series of incredibly common videos and then… they stopped. Loyal fans were left saying what happened here?
So don’t let this happen to you and your video content marketing campaigns. Plan your media nicely in advance and either keep it going or finish the story. Strive to create buzz but make sure it stays positive.
Creating an ongoing dialogue with viewers is far more crucial than attempting to determine the best way to make one particular video go viral. All that does is get you 15 minutes of fame.
By consistently creating great, informative and valuable videos, you are able to build a growing fan base over time, just like constructing a blog. The moment you’ve established an reputation for producing excellent videos, the fans will expect more from you. They’ll be eager to share the contents socially.
Planning Your Video Content Marketing Campaign
Sit down and plan at least six months worth of video posts all at one time. Despite the fact that you could possibly be video marketing to promote a product, don’t neglect the advertising aspect, people can watch as many ads as they like on television. Be unique, think outside the box.
You are able to constantly make a central character and script out his life story. This functions nicely as it really pulls the different videos together by way of a series of cliff hangers. When people become identified using the character they will tune in to determine what takes place next, just like on TV.
An additional great idea would be to make a funny video or two showing what happens to people who neglect to use your services. You are able to even dress up and act!
Significant corporations like Nike have extremely well paid people who conceptualize and create scripts and characters for their business. They attempt to capture their brand’s essence in the best way possible.
In the event you do not possess a budget, gather a team and simply bounce suggestions off them. At this point you’ll find no right or incorrect ideas and you could, as a group, come up with a spectacular video content marketing campaign. Given the right atmosphere and incentive, you could be surprised at the tips that spring forth.
The aim would be to develop a loyal following by becoming inventive and consistent in your video content marketing efforts.
Joe Burke writes under the names jbmuchin and augustus1. Hid main topics are MLM, Internet Marketing and Network Marketing. You can find his writings on many article directories.social media, andcontent marketing