Posts Tagged ‘videos’

Profitable Video Content Marketing

Friday, October 18th, 2013

Video is here to stay. And content marketing has always been on the best of the list in terms of creating solid search engine rankings. Do you realize that around 80% in the internet users view at least a single video monthly? That translates to 2 billion views every day!

If you are not generating videos for your online business then you are missing a huge opportunity.

Making a video is also really inexpensive. All you will need to begin nowadays is actually a smart phone, low cost flip camera, or perhaps a simple screen capture system and you are able to instantly produce a great video in minutes. You are able to choose free video editing software that will add titles and captions

But note I said half decent. Every little thing you do to promote your business really should be top quality, not one thing you due is different than everybody else is doing it.

But do not let cost keep you broke. Which means you truly do have to match the high quality of your videos for your market place and what you’re attempting to do. Developing a high finish brand using a low finish “talking head” video most likely won’t cut it.

In the event you haven’t started video content marketing or you’re not having good results, then it is time to change strategy and start using video.

Plan your work and work your plan. Treat your video content marketing efforts like every other top dollar marketing campaign. Know exactly what you need to accomplish, why and in what time frame.

You wouldn’t post just a single blog comment on your site and you can’t just make one video.

Most corporations left alone get it wrong. They aren’t TV stations or advertising agencies and you should not treat them that way. Now with millions of videos on Youtube, newcomers are up against a massive level of competitors.

Entertain and lead with value and you may learn that you will gain a lot more exposure and sales in the long run, than the competitor who is focusing on sales and branding.

Video Content Marketing – Viral versus Ongoing Visibility

You may have heard of the Old Spice video fiasco. They ran a series of incredibly common videos and then… they stopped. Loyal fans were left saying what happened here?

So don’t let this happen to you and your video content marketing campaigns. Plan your media nicely in advance and either keep it going or finish the story. Strive to create buzz but make sure it stays positive.

Creating an ongoing dialogue with viewers is far more crucial than attempting to determine the best way to make one particular video go viral. All that does is get you 15 minutes of fame.

By consistently creating great, informative and valuable videos, you are able to build a growing fan base over time, just like constructing a blog. The moment you’ve established an reputation for producing excellent videos, the fans will expect more from you. They’ll be eager to share the contents socially.

Planning Your Video Content Marketing Campaign

Sit down and plan at least six months worth of video posts all at one time. Despite the fact that you could possibly be video marketing to promote a product, don’t neglect the advertising aspect, people can watch as many ads as they like on television. Be unique, think outside the box.

You are able to constantly make a central character and script out his life story. This functions nicely as it really pulls the different videos together by way of a series of cliff hangers. When people become identified using the character they will tune in to determine what takes place next, just like on TV.

An additional great idea would be to make a funny video or two showing what happens to people who neglect to use your services. You are able to even dress up and act!

Significant corporations like Nike have extremely well paid people who conceptualize and create scripts and characters for their business. They attempt to capture their brand’s essence in the best way possible.

In the event you do not possess a budget, gather a team and simply bounce suggestions off them. At this point you’ll find no right or incorrect ideas and you could, as a group, come up with a spectacular video content marketing campaign. Given the right atmosphere and incentive, you could be surprised at the tips that spring forth.

The aim would be to develop a loyal following by becoming inventive and consistent in your video content marketing efforts.

Joe Burke writes under the names jbmuchin and augustus1. Hid main topics are MLM, Internet Marketing and Network Marketing. You can find his writings on many article directories.social media, andcontent marketing

Start Getting More Views For Your YouTube Videos

Saturday, January 7th, 2012

You do not have to be a genius to up your number of views on YouTube, as it is mainly about showing people the things they want to see and then gaining the advantages. If you can determine the types of videos your target audience likes to watching, then you should not hang back when it comes to boosting the numbers of views of your videos. The upcoming article focuses on some handy hints that any YouTube marketer can utilize in order to increase the number of video views.

Embed Videos on Your Own Blog: There’s no better place to publish your videos than on your blog. There’s no reason why you should simply limit your blog’s content to text -adding video content will not only enhance it but your readers will get more variety. Just get the embed code for your video at YouTube and paste it in a post, and anyone who visits your blog can watch your video, vote on it, forward it and so on. You should, naturally, use this technique with a blog in the same niche as your videos; if you don’t have such a blog, why not start one so you can have another place to publish your videos? Even if you set up your blog on a free platform hosted by someone else, you still have the option of publishing your own videos there, so it doesn’t even have to cost you anything to get started. Don’t underestimate the power of effective blogging because nowadays, due to the growth in social media, you’ll find that your blog can become an information powerhouse in no time.

Create a Title that has Widespread and Ordinary Keywords: You can gain better results with YouTube at the straight away with some easy shortcuts and one is that if you offer ordinary keywords with your videos, along with your main keywords. Individuals that look on YouTube for videos have a certain strategy for finding videos and if you can gain knowledge of their methods and apply it to your own videos, then you will be able to boost your views. When you are doing something, such as preparing a title for your video, you should add in the keyword Video, as a preponderance of YouTube users add that word to their keyword search. Similarly if you are creating a help video then adding a keyword such as How To or Tutorial or Guide will help you grab more viewers by helping you rank well for your main keywords. Usually when people are looking on YouTube for a video, they are trying to find something to watch that is understandable to them. If you also use stylish keywords with your primary keywords, you will boost your chances of leading targeted views to your videos.

Leverage the Power of Backlinks: If you create backlinks to your videos, people won’t have to be on the YouTube site to find them, for they’ll be appearing in the regular search engine listings. Backlinking to videos is not really any different from creating links to any other type of content, and it can be done using article directories, forum signatures, commenting on blogs and so on -just link to your video rather than a web page. When you do this, you’ll be positioning your video to get a high search engine ranking, which will really add to the number of views you get. You should, therefore, make an effort at building backlinks to your videos, being sure to to target appropriate keywords that aren’t too broad or competitive.

Seeing continuing accomplishments via YouTube depends solely on how admired your videos area and repeatedly being able to obtain targeted views.

Mollie J Callen is a marketing manager and author of this article. If you are looking for the best deals on limousine hire Sydney, then visit www.sydney-limo-hire.com.au to find the latest offer on Sydney limo hire for you.

The New Media Ad Model: Banner Ads vs. Video Marketing

Wednesday, December 21st, 2011

As a videographer, I adore the creative side of this industry. As a business owner, I appreciate the promoting side of the business. Video and new media are joining both worlds giving business owners and videographers a chance to rethink, redefine and rework their method for an online audience. One industry that’s far in front of the curve when it comes to branded video content is the always forward thinking haute couture industry. The Gareth Pugh S/S 2011 Collection video by Ruth Hogben is the ideal example of how the fashion industry has embraced new media. In the nine months since the video was first released, it has received over 90,000 hits on Vimeo alone. That is over 10,000 hits each month! Did those numbers make you ask, “Are my standard ad campaigns generating similar results and worth the cost?” Are you pondering how much you would you pay for this kind of exposure?

Out with the old.Banners

Let’s make the assumption you are paying $500 a month in banner advertising or $6,000 a year. Banner ads convert about one percent of internet site traffic. Presuming a fair site gets about 25,000 unique visitors per month, at one percent, your ad will get about 250 clicks per month. Here is something else to consider: banner and print ads do not market themselves nor do they have the ability to go viral through social media. According to Bloomberg Business week:

The unvarnished truth about online adverts is that precious few people actually click on them. And the p.c. of people who make a response to common “banner ads,” the ever-present interactive posters that run in fixed places on sites, is shrinking steadily.”

In with the New.Media

Utilizing the banner ad model above, you produce a video for $500. It gets over three thousand hits in the first month. Your video has just received more traffic in a month than your banner advertisement will most likely receive in one year. For the $6,000 you pay annually for normal banner ads, you can produce one video each month generating 12 times more traffic!

Will your business embrace the new media ad model?

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Discover How to Gain Numbers of Views on YouTube

Sunday, December 4th, 2011

You do not have to be a genius to up your number of views on YouTube, as it is mainly about showing people the things they want to see and then gaining the advantages.

If you are aware of the desires of your target audience and you can provide them with those videos, then you should not stay back when it comes to expanding the number of individuals who watch your videos.

The upcoming article discusses some advice that is easy to put into use by any marketer of YouTube, for increasing their video view count.

Only Upload Videos that Deserve to be Watched:

The excellence of your YouTube channel is dependent upon the kinds of videos you upload to it.

From time to time, you will think, on a lark, about uploading a disorganized video on, although if there is nothing truly significant about, then it will just be a waste of time and effort.

Your channel subscribers will begin to become unhappy and lose their trust in your materials, so this is a bad idea.

Only upload videos that are relevant to your channel and those that are worth watching.

Be aware of the videos you are selecting because in due course, your triumphs will be reliant on this issue.

Use Interesting Thumbnails:

This is one strategy that never lets you down when you are trying to get targeted attention on YouTube.

If you focus on using interesting/compelling thumbnails for your videos, you will find more people actually ending up watching your videos.

You need to make sure that you are using the right thumbnails for your videos, due to the fact that an upwards of 70 percent of view to videos are created by Related Videos.

However, this certainly does not mean that you should mislead or misguide your potential viewers by showing a thumbnail that is not related to your video.

The last thing you would want to do on YouTube is spoil your reputation by losing the trust of your viewers.

You need to be straightforward and blatant with your style in any way that you can, so that your viewers will be thankful for you endeavors, instead of blaming you for destroying their trust.

On social media sites, such as YouTube, getting your target audience to have faith in you is imperative.

Allow Embedding:

A mistake that many marketers of YouTube make is to put a cap on the number of times their video can be shared and this does not allow the videos to be embedded.

If you are not going to allow others to embed your videos on their website or blog then you are obviously going to limit your reach and stop your video from getting more views and exposure.

Do your best to take delight in the knowledge that some of your viewers might be so fascinated with your video that they want to post it on their blog or website.

Also, allow your viewers to rate and comment on all of your videos so that you are able to make them more interactive.

Your videos should be easily viewable, in order for your viewers to be of assistance in sharing them.

YouTube and viral marketing work great together, so why would you want to limit this combination?

Last but not the least; do not give up if success is hard to find, because persistence is the only skill that will pay off.

Mollie J Callen is a marketing manager and author of this article. If you are looking for the best deals on limousine hire Sydney, then visit www.sydney-limo-hire.com.au to find the best offer on Sydney limo hire for you.

The Best Way To Perform Video Duplication

Saturday, November 26th, 2011

Many people adore preserving remembrances of some special parts of their lives such as marriage ceremonies and birthday celebrations, though only a few persons ever think about using Bay Area video production and video duplication as a method of preventing scarcity of these kinds of occasions. As the titles might imply, Bay Area video production is the procedure of shooting and revising an exclusive occasion, whilst video duplication is the procedure where video clip in one format is converted into numerous copies.

For instance, when you have Disks of various video, you could utilize the procedure of video duplication to make numerous copies of the exact same. In the placing above, making shooting a gathering and obtaining numerous copies of a film makes sense if you’d like to have copies of the films.

Perhaps one use of Bay Area video production and video duplication that might make sense to numerous is while you’re developing movies for mass circulation. For example, if you’re an organization marketing a merchandise, you need to have a movie demonstration of your merchandise in order to get to a substantial target audience. Having an expert company such as Bay Area video production to film and modify your video will ensure that your merchandise seems to be great. You’d moreover desire your video to be exhibited in many spots, so you will have to make use of video duplication to create a number of copies of the movies and then distribute them to wherever you need. Seeking to generate a number of copies by yourself never works, because it’d require too much effort and moreover doesn’t often yield the outcomes that one wants.

When one wishes to utilize video duplication, they would first of all ought to locate a business that does it. As has been reported above, executing the video duplication on your own doesn’t deliver the results for a lot of factors, so the only method to get it done would be to get a dedicated organization for instance Bay Area video production to accomplish the project for you. It’s furthermore generally a lot cheaper to do video duplication making use of Bay Area video production, since you’ll utilize economies of scale to lessen the total expense of the video duplication. In addition to that, building movie duplicates making use of Bay Area video production is substantially faster than if you decide to acheive it yourself, that is something which is commonly classified to be a way of expense saving, though it isn’t.

The essential issue to bear in mind, then, is that if you need to perform some kind of video duplication, you should do it with professionals as it’s less complicated, swifter and less expensive ultimately. However, finding a Bay Area video production company normally takes more than merely going on the internet and picking out one. You have to be confident that you’ll receive good quality when you perform the video duplication, so it’s often a great idea to vet any Bay Area video production company before you employ it. To that end, it’s suggested that one often looks at stuff like the buyer critiques of any video duplication company before they make use of it.

Looking to find the best deal on video duplication, then visit www.multi-vision.com to find the best advice on bay area video production for you.

Advice On Making Your Video Go Viral

Tuesday, November 9th, 2010

One of the latest forms of marketing to be established successfully is viral marketing. Viral marketing means having information about your company being passed, like a virus, from one person to another. Video viral marketing means using a video sharing website to promote your business and encouraging viewers to pass links to each other to increase its exposure.

Viral marketing has been increasing in popularity due to its low cost and high effectiveness. But how do you make a video that has the ability to go viral? Well that is what we are going to look at below.

The predominant factor that must be adhered to is that your video must be entertaining. The video must be informative, controversial, remarkable or just plain funny. You must cause the audience to want to show their friends or co-workers the video, thus starting the chain.

You do not need a huge marketing budget to make a viral video. You just need a good idea and some time in front of the camera. Ensure you shoot a few takes to get the video just right.

With most videos, unless the content is top notch, viewers will switch off after a few minutes. It is best to limit your video to around two minutes to avoid that situation. Once a viewer switches off, so does their encouragement to pass on the video.

When a user searches, the words they enter into the search box are matched up to the keywords used in the video descriptions. It is imperative that you write a detailed and accurate description with appropriately related keywords to increase your videos exposure.

In the past, some businesses have attempted uploading corporate-sponsored videos to YouTube, trying to make it look consumer generated. This tends to have a detrimental effect on the success of the video as people are not stupid, it is generally easy to spot if a company is doing this and users will not take kindly to it.

Creating a video series can help your cause at you can generate increased interest and, hopefully, repeated exposure. Considering the costs involved, why not?!

What is the point of making a fantastic video if nobody watches it. It can be frustrating after uploading your video, to look back and see only minimal hits. The way to overcome this is so obvious some people fail to even consider it. You must tell people about your video! Create links on your company’s website, add a link in your email signature, post links on blogging sites and make sure all of your employees know it is there. Although it may take a while to get going, once started, it will grow in exposure exponentially.

Learn More : Viral Marketing

Getting More Information About Easy Video Player 2

Wednesday, October 27th, 2010

Easy Video Player 2 has been marketed as the important piece of software program for webmasters seeking to creating a video presence on-line. Using the several Easy Video Player 2 critiques on-line today, we can see that it has become a extremely popular piece of webmaster’s tool kits around the world.

Utilizing this simple vide recorder, webmasters are generating viral video clip content for their websites, YouTube, VideoEgg and other locations around the Web. To read some of the critiques of this software program, merely run a search using the terms, “Easy Video clip codec 2 review”, “Easy Video files 2 review”, “Easy Video decoder two review” or “Easy Video Center 2 review”. With this simple search, you are able to discover many critiques from consumers who have made use from the product.

Why is video clip advertising software so popular? Well, to place it merely, there has never been a much better time for video advertising of web sites and businesses. Using the popularity of video clip sites, an entrepreneur who posts quality video clip content material can expect to see lots of response to their posts very rapidly. With video marketing, company owners and webmasters can give their prospective clients a first hand look at their products and services.

Creating unique video clip content that is both eye catching and interesting draws the attention of website visitors and search engines. By offering useful advice or tips within the body from the video, the video clip creator can create content that their prospective customers will seek out because the video creators establish themselves as gurus on the subject. From the Easy Video Player 2 critiques, many of these entrepreneurs are making Easy Video Player 2 their software of choice for generating viral video content material and drawing clients to their companies and visitors to their web sites.

This software is so well-liked for website and business owners simply because from the ease of operation. Utilizing the easy to operate Easy Video Player 2 software program, 1 can create incredible videos that could put professional video creators to shame. In a world where so many parts of marketing are tough, discovering something that makes things easier is always appreciated and, if the Easy Video Player 2 reviews supply any clue, this software program certainly fits the bill for making ease within the globe of Web advertising.

I’m Jason Nordergam and I extremely suggest the Easy Video player 2 Review website, you will discover every thing you need to know to create an informed buy. They even have lots of info on making viral movies, building visitors to your web sites and the rumors of an Easy Video Player 2 Scam.

The Steady Growth Of The Digital Product Industry

Wednesday, October 13th, 2010

The net has made it possible today to buy not only physical goods online but digital product as well. The digital products are paid for and downloaded straight to your computer in just a matter of minutes.

These digital products can range from anything like video and eBooks to even web sites and ideas. All that is imperative with these digital products is that they are marketed through the proper channels for the potential clients to know about them and purchase them.

If you want to sell music and eBooks for example, there is a wide ready market available from the kindle readers on Amazon. Amazon is one of the leading online retailers available today. They even encourage the writing and publishing of various e-books on their website.

They allow you to sell both physical and digital goods on their site. All you have to do is place your item up for free and they will deduct their cut only once you have sold your product.

A lot of people are also earning a living from making programs for Ipads and Iphones. They then sell these interesting and sometimes weird programs in the Apple online store. It is a very lucrative business.

The Apple store is not the only place that these applications can be put up for sale. You can also explore other bidding web sites like Ebay. If you want to specialize in selling only specific digital products then there are also such sites available for you where you can sell only pictures, programs or websites.

Others try to eliminate the middleman by simply making and hosting their own sales page that they can use to market their electronics. One strong characteristic that these sales pages need however, is to be very persuasive to the prospective client.

A good way to get the word out about your products is to create an affiliate program. This encourages affiliate marketers to promote your products from which if they make a sale they get a tiny commission.

Check out more of this author’s tips about things such as window air conditioner and msa multi gas detector.

Viral Video Marketing : The Basics Explained

Friday, August 27th, 2010

You may have heard that getting a video to go viral on YouTube, or any other video sharing site, is more luck than anything else, but you heard wrong. Many videos that go viral were deliberately created and carefully pushed out into the Internet world with that specific goal. You can get your video to go viral too, if you use the right tools and follow the right steps.

Video quality isn’t as important as the video content. As long as it entertains, viewers will put up with a lower quality video. Humor is always a big winner when it comes to viral videos, but so is outrageous. If you can get someone’s attention and make them say, “Wow,” you’re on your way to a viral video, because if they are impressed, they will share it, and that’s your goal. The more it is shared, the more likely it will be listed on YouTube’s “Most Viewed” page, and that’s the best place to get it.

Your video should be short, only about 30 to 60 seconds long. Anything much longer than that is hard to get people to commit. Be careful when giving your video a title because that is a major attention-getter. Sometimes you may have to use something a little misleading to get a better viewership. When you tag the video, include as many tags as you can that will help people find it if they don’t know the title. Be sure the video is embeddable so it can be posted to various websites.

When you upload your video, you need to act quickly and get as many views as fast as possible. Start with your address book and email it to as many contacts as you can. Ask them to forward it on to help get the ball rolling. The next thing you’ll need to do is to post it to all your social networking sites and to friend’s profiles. That will give it good exposure to friends of friends. After that, move out into the web and start posting it on forums, blogs, and any other appropriate sites to get the most exposure.

Start some controversy around your video by posting comments from multiple accounts, or get friends to help. A little debate can really get a video noticed, and although very few viewers will leave a comment, most will read them and may make them more willing to send the video along or talk about it to friends.

When posting your video on YouTube, you will have three thumbnail screenshots to choose from to post with the video. One of the three, one always comes from the middle of the video, so make sure that as you are creating the video, you have something in the middle that will make a good thumbnail. As soon as you have people sharing your video with friends and it’s getting all that exposure, it’s as good as viral.

If you liked this, try : Viral Marketing

Using Video Marketing In E-mail

Thursday, August 19th, 2010

According to TubeMogul, which is a free website that allows you to upload your videos to multiple video sites at the same time and offers some great statistics on the success of your marketing efforts, over 50% of Americans will watch online videos. The data was revealed about three years ago. Today, video-sharing websites such as YouTube can be accessed all over the world.

One advantage of video marketing is that producing a video has become more cost effective. With the invention of the hand-held video cameras which are capable of producing videos in HD format, there is hardly a need for any additional software or technology. In fact, personal web cameras have been proven to be very effective.

But how do you really make it work for your business? Well here are some great tips:

Rename the video.

When you’re done filming and have uploaded the video in your computer it will likely have a very generic or even alphanumeric filename such as “vid001.mov.” I highly recommend that you rename your video prior to uploading it to the internet, bearing in mind the keywords you’ve chosen for your site or advertising. This way, your video will appear on the list of search results when a user searches for content using the targeted keyword.

Make sure you optimize the video

YouTube is the most well-known video-sharing website on the Internet to date, however there are actually many different ways you can display your videos, as many times as you want, on different websites. One thing you need to note is that a search engine such as Google or Yahoo are capable of cataloging videos and displaying them as search results.

Make sure you optimize your video, so that it will be recognized by the search engine spiders and will appear as a search engine result.

This means to ad your keywords to the title, description and meta tags or content paragraph of your video.

Adding landing pages

One purpose of video marketing is to invite users to visit your landing page and sign up for free information, register for an event or to buy your products or services. You can’t capture video viewers if there is nowhere to send them once they have watched your video. Make sure you put the web-address to visit your landing page throughout the video or at the end.

Because it’s the page that converts your searchers and browsers into clients and customers, you have to see to it that your landing page is well created. Ad2Action makes it easy for you to create a dynamic Landing Page with hundreds of templates to choose from and a collection of editing tools to customize your page and make it enticing to your targeted audience.

Ad2Action.com also allows you to immediately send your landing page to your social networks so your videos can be seen by your friends on Facebook, MySpace and other social networking websites.

Keep your time in mind.

You have to make sure and set a time limit for your videos. With so many videos on the Internet, your window of opportunity to capture a viewer’s attention is small! If your video viewers notice it takes too long to explain something or that they have to watch multiple videos to get your message, they will get bored. Once they are bored, it is easy for them to close the video and move on to something else. Therefore, make sure your videos stay within the ideal time frame of 2-5 minutes.

Before using video marketing, Make sure your landing page is up to par. Need a Landing Page/Capture Page Click Here



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