Posts Tagged ‘economy’

Utilizing Facebook Features To Market Your Business

Friday, October 29th, 2010

If you’re looking for inexpensive ways to market your business, social networking web sites, like Facebook have enormous potential. So, if you haven’t already, create a web site for your business and get started.

With a web site in place you can join Facebook and use it to drive customers to your web site. It’s much easier than trying to sell your products or services directly through status updates or other online marketing. So, don’t hesitate, get your web site up and get started.

You can use Facebook status updates to market your business online by posting a new status each time you update your business web site.

So, if you decide to write a new blog post, be sure to include a line or two about your status to encourage visitors. Don’t forget to add a link to the post. This also works with new products you have put on your web site. Use your status to bring attention to special events or giveaways.

Facebook fan pages can also be a valuable marketing tool for businesses. If you have a Facebook account you can set up a fan page. After your page is established, announce it to your friends on your account to promote it.

Fan pages are great because they give viewers the option of selecting “like,” when they see something appealing. This allows the page to develop its own list of followers aside from a friends list.

This helps your business because it’s cheaper than simply listing your web site on a search engine list and it reaches a wide audience.

As you post updates about your business in the status message of your account or in your fan pay, your updates will appear in your friends’ new feeds. This is an opportunity for them to leave feedback for you about your business. This can provide you will invaluable testimonials to help you increase your business.

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The Steady Growth Of The Digital Product Industry

Wednesday, October 13th, 2010

The net has made it possible today to buy not only physical goods online but digital product as well. The digital products are paid for and downloaded straight to your computer in just a matter of minutes.

These digital products can range from anything like video and eBooks to even web sites and ideas. All that is imperative with these digital products is that they are marketed through the proper channels for the potential clients to know about them and purchase them.

If you want to sell music and eBooks for example, there is a wide ready market available from the kindle readers on Amazon. Amazon is one of the leading online retailers available today. They even encourage the writing and publishing of various e-books on their website.

They allow you to sell both physical and digital goods on their site. All you have to do is place your item up for free and they will deduct their cut only once you have sold your product.

A lot of people are also earning a living from making programs for Ipads and Iphones. They then sell these interesting and sometimes weird programs in the Apple online store. It is a very lucrative business.

The Apple store is not the only place that these applications can be put up for sale. You can also explore other bidding web sites like Ebay. If you want to specialize in selling only specific digital products then there are also such sites available for you where you can sell only pictures, programs or websites.

Others try to eliminate the middleman by simply making and hosting their own sales page that they can use to market their electronics. One strong characteristic that these sales pages need however, is to be very persuasive to the prospective client.

A good way to get the word out about your products is to create an affiliate program. This encourages affiliate marketers to promote your products from which if they make a sale they get a tiny commission.

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Discussing The Efficiency Of Facebook Ads

Tuesday, September 28th, 2010

Many often ask do Facebook ads work. Well, yes they do get a few clicks but if asked do they get as many clicks Google AdWords, that answer would be no.

Facebook ads just so happen to catch someone’s eye while they are surfing their page, not because they plan on buying your product or service. However on Google, folks are looking for whatever product or service you have to offer. After all that is probably they started searching the net anyway.

But this doesn’t mean that Facebook ads don’t work, it just means that whatever you are advertising needs a lot exposure before it will get successful clicks. Your Facebook ads don’t generate profit from the click rates; they are based on the profits your advertisement brings it.

If you just so happen to be paying for advertising per click, then this shouldn’t be a problem for you. As long as money is being made, that’s all that matters. Some marketers review their ad campaigns by the number of people who click on their advertisement.

To determine if an ad is working, check your sales date for how much you are making against the actual cost of advertising. This is easier if you are selling a product.

If you are doubling the money you spent in advertising or getting just a little more than you spent, than you can say that it was effective. But it’s up to you to decide whether or not the money spent and made was worth the effort.

To improve the performance of your Facebook ad is to compare the results from different ads and use the ones that produce the highest profit.

You will need to run different ads and compare the results of those to see which one is more effective.

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How Twitter Contributes To Web Entrepreneurs To Generate Sales

Saturday, September 25th, 2010

Hundreds of people from all over the world are joining twitter every day. The membership is growing by the hours and is one of the most popular social networking sites preferred by people for communication and interaction.

Membership to twitter is free and one does not have to pay any money for any of the services here. You can send tweets to anyone else in the network including your friends and family or those you make friends with on the network. In turn you can receive messages from friends and family and keep in touch instantly with everyone.

The network works like an exchange where once you have send a message in the network to others say your family and friends, they in turn respond to or broadcast messages to everyone else known and the chain keeps growing. This is how messages about the latest events happening around the world, or some gossip about celebrities spreads like wild fire in a matter of minutes across the world.

Twitter and other networking sites are great platforms for people to promote their products and services. By running sales campaigns on these sites, marketing companies draw a lot of traffic to their own websites.

You can run attractive advertisements, invite people for promotional sales campaigns, run sales customer contact program for niche customer segment etc and put up catchy captions so that visitors are tempted to click on the advertisement and check out your site.

Once people start visiting your website and you have a substantial viewer ship and traffic, then you would be able to further prompt them to click on the links to your affiliate websites and thereby generate revenues for yourself.

This way twitter can be used by Internet marketing companies to generate traffic to their own websites.

You may take a while to build momentum and generate sufficient traffic into your website through twitter, but then once you have stabilized, you will find a steady flow of visitors which can be converted into sales leads to grow your business.

Besides social media, the author also frequently contributes articles on helium leak detector and used pressure washer.



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