Posts Tagged ‘ebooks’

The Steady Growth Of The Digital Product Industry

Wednesday, October 13th, 2010

The net has made it possible today to buy not only physical goods online but digital product as well. The digital products are paid for and downloaded straight to your computer in just a matter of minutes.

These digital products can range from anything like video and eBooks to even web sites and ideas. All that is imperative with these digital products is that they are marketed through the proper channels for the potential clients to know about them and purchase them.

If you want to sell music and eBooks for example, there is a wide ready market available from the kindle readers on Amazon. Amazon is one of the leading online retailers available today. They even encourage the writing and publishing of various e-books on their website.

They allow you to sell both physical and digital goods on their site. All you have to do is place your item up for free and they will deduct their cut only once you have sold your product.

A lot of people are also earning a living from making programs for Ipads and Iphones. They then sell these interesting and sometimes weird programs in the Apple online store. It is a very lucrative business.

The Apple store is not the only place that these applications can be put up for sale. You can also explore other bidding web sites like Ebay. If you want to specialize in selling only specific digital products then there are also such sites available for you where you can sell only pictures, programs or websites.

Others try to eliminate the middleman by simply making and hosting their own sales page that they can use to market their electronics. One strong characteristic that these sales pages need however, is to be very persuasive to the prospective client.

A good way to get the word out about your products is to create an affiliate program. This encourages affiliate marketers to promote your products from which if they make a sale they get a tiny commission.

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Using Social Networking To Promote Your Books

Tuesday, October 12th, 2010

If there is anything that is always at the top of an author’s mind once finished with their book it is how they are going to promote it. Today they have the option of using video, audio, articles and even social networking media like twitter and Facebook. A multi-prolonged approach is the best way that they can go about it no matter what method they choose.

The issue with the target audience is that they all have their own personal preferences as to how they like to get their material. Some of them like to sit down and read while others prefer to listen to audio tapes while they drive in their car. Others prefer to just make use of their social networks.

You need to meet them at the point that they are and not force them to conform to your methods.

Twitter is one of the most utilized social networks that you can use today to market your new books. Here are three pointers to help you along your way.

1. Advertise all of your book signings well in advance – Just with a simple tweet, you can let all of your fans or followers know that you have a treat coming up for them. Everybody loves a free autograph.

2. Give them tidbits about yourself – Fans always appreciate it when they get to somewhat know small things about the people they look up to. It will serve you well to tweet some little things about yourself so that they can know a bit about the mastermind of their favorite book.

3. Make micro-blogs – Try to give your fans as much as you can about anything you will be doing or pursuing in tiny blogs (140 characters).

That is how much twitter can do for you. You can make a connection with somebody who loves your book across the oceans. You can build up so much credibility for you and your book just by using this powerful social networking tool.

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