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According to TubeMogul, which is a free website that allows you to upload your videos to multiple video sites at the same time and offers some great statistics on the success of your marketing efforts, over 50% of Americans will watch online videos. The data was revealed about three years ago. Today, video-sharing websites such as YouTube can be accessed all over the world.

One advantage of video marketing is that producing a video has become more cost effective. With the invention of the hand-held video cameras which are capable of producing videos in HD format, there is hardly a need for any additional software or technology. In fact, personal web cameras have been proven to be very effective.

But how do you really make it work for your business? Well here are some great tips:

Rename the video.

When you’re done filming and have uploaded the video in your computer it will likely have a very generic or even alphanumeric filename such as “vid001.mov.” I highly recommend that you rename your video prior to uploading it to the internet, bearing in mind the keywords you’ve chosen for your site or advertising. This way, your video will appear on the list of search results when a user searches for content using the targeted keyword.

Make sure you optimize the video

YouTube is the most well-known video-sharing website on the Internet to date, however there are actually many different ways you can display your videos, as many times as you want, on different websites. One thing you need to note is that a search engine such as Google or Yahoo are capable of cataloging videos and displaying them as search results.

Make sure you optimize your video, so that it will be recognized by the search engine spiders and will appear as a search engine result.

This means to ad your keywords to the title, description and meta tags or content paragraph of your video.

Adding landing pages

One purpose of video marketing is to invite users to visit your landing page and sign up for free information, register for an event or to buy your products or services. You can’t capture video viewers if there is nowhere to send them once they have watched your video. Make sure you put the web-address to visit your landing page throughout the video or at the end.

Because it’s the page that converts your searchers and browsers into clients and customers, you have to see to it that your landing page is well created. Ad2Action makes it easy for you to create a dynamic Landing Page with hundreds of templates to choose from and a collection of editing tools to customize your page and make it enticing to your targeted audience.

Ad2Action.com also allows you to immediately send your landing page to your social networks so your videos can be seen by your friends on Facebook, MySpace and other social networking websites.

Keep your time in mind.

You have to make sure and set a time limit for your videos. With so many videos on the Internet, your window of opportunity to capture a viewer’s attention is small! If your video viewers notice it takes too long to explain something or that they have to watch multiple videos to get your message, they will get bored. Once they are bored, it is easy for them to close the video and move on to something else. Therefore, make sure your videos stay within the ideal time frame of 2-5 minutes.

Before using video marketing, Make sure your landing page is up to par. Need a Landing Page/Capture Page Click Here