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According to TubeMogul, which is a free website that allows you to upload your videos to multiple video sites at the same time and offers some great statistics on the success of your marketing efforts, over 50% of Americans will watch online videos. The data was revealed about three years ago. Today, video-sharing websites such as YouTube can be accessed all over the world.

One advantage of video marketing is that producing a video has become more cost effective. With the invention of the hand-held video cameras which are capable of producing videos in HD format, there is hardly a need for any additional software or technology. In fact, personal web cameras have been proven to be very effective.

But how do you really make it work for your business? Well here are some great tips:

Rename the video.

When you’re done filming and have uploaded the video in your computer it will likely have a very generic or even alphanumeric filename such as “vid001.mov.” I highly recommend that you rename your video prior to uploading it to the internet, bearing in mind the keywords you’ve chosen for your site or advertising. This way, your video will appear on the list of search results when a user searches for content using the targeted keyword.

Make sure you optimize the video

YouTube is the most well-known video-sharing website on the Internet to date, however there are actually many different ways you can display your videos, as many times as you want, on different websites. One thing you need to note is that a search engine such as Google or Yahoo are capable of cataloging videos and displaying them as search results.

Make sure you optimize your video, so that it will be recognized by the search engine spiders and will appear as a search engine result.

This means to ad your keywords to the title, description and meta tags or content paragraph of your video.

Adding landing pages

One purpose of video marketing is to invite users to visit your landing page and sign up for free information, register for an event or to buy your products or services. You can’t capture video viewers if there is nowhere to send them once they have watched your video. Make sure you put the web-address to visit your landing page throughout the video or at the end.

Because it’s the page that converts your searchers and browsers into clients and customers, you have to see to it that your landing page is well created. Ad2Action makes it easy for you to create a dynamic Landing Page with hundreds of templates to choose from and a collection of editing tools to customize your page and make it enticing to your targeted audience.

Ad2Action.com also allows you to immediately send your landing page to your social networks so your videos can be seen by your friends on Facebook, MySpace and other social networking websites.

Keep your time in mind.

You have to make sure and set a time limit for your videos. With so many videos on the Internet, your window of opportunity to capture a viewer’s attention is small! If your video viewers notice it takes too long to explain something or that they have to watch multiple videos to get your message, they will get bored. Once they are bored, it is easy for them to close the video and move on to something else. Therefore, make sure your videos stay within the ideal time frame of 2-5 minutes.

Before using video marketing, Make sure your landing page is up to par. Need a Landing Page/Capture Page Click Here

If you have a product or service that you want to sell locally or globally Facebook may just be a great start! Consider that fact that Facebook has 100’s of millions of members positioned around the globe. When done right, face book is an incredible tool to help promote your business or service or generate leads.

To improve your presence on Facebook try these suggestions:

Create a Business Fan page.

Not everyone knows about the ability to create a business account on Facebook. For instructions, visit http://www.facebook.com/advertising/?pages.

Business accounts are different from a personal page because the information can be quite restrictive. However, it allows you to create, manage and keep track of all of your Facebook advertising campaigns. You can also create a personal profile that is more suitable for your business.

Combine different applications.

If you have a blog that is hosted by WordPress or Blogger, and you also have a Twitter or Plurk account, you can integrate these applications right into your profile so all your updates are added to your page. You can use this method to insure you don’t have duplicate content. However, you have to be careful about how much new information is added to your profile so your contacts don’t get annoyed with too many Twitter updates, for example.

Look for contacts from your e-mails.

Facebook lets you look for contacts directly from your e-mail accounts. This is better than randomly choosing people from a website. Your contacts have already at one point in time contacted you and they at least have a certain level of awareness for what type of service you provide. It is easier to build credibility among strangers when you are surrounded and supported by your friends and associates. Then your contacts may refer their contacts to you and their contacts. This never-ending method is called Viral Marketing and can be a very powerful tool.

Choose a keyword-rich URL.

You can create a very specific URL for your page through http://www.facebook.com/username. This is an opportunity to develop a keyword-rich address for your business, you could even use your official name of your enterprise. The point is to get indexed by Search Engine Results Pages, so you want to make sure that search engine users can immediately see and click on your link when they look for information about your business.

Make sure of your Landing Page

A landing page is important on Facebook for two reasons:

First off, when you use Facebook ads, you want to have a landing page, or a site to send the users that click on them to. Second, you will be able to add links to your own profile.

To make sure that your landing page can attract users and that your content is easy to manage, you can utilize the different templates available at Ad2Action

Need a Landing Page/Capture Page Click Here. These pages are easily customizable according to your niche. They are available for any industry in just one site!