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One of the latest forms of marketing to be established successfully is viral marketing. Viral marketing means having information about your company being passed, like a virus, from one person to another. Video viral marketing means using a video sharing website to promote your business and encouraging viewers to pass links to each other to increase its exposure.

Viral marketing has been increasing in popularity due to its low cost and high effectiveness. But how do you make a video that has the ability to go viral? Well that is what we are going to look at below.

The predominant factor that must be adhered to is that your video must be entertaining. The video must be informative, controversial, remarkable or just plain funny. You must cause the audience to want to show their friends or co-workers the video, thus starting the chain.

You do not need a huge marketing budget to make a viral video. You just need a good idea and some time in front of the camera. Ensure you shoot a few takes to get the video just right.

With most videos, unless the content is top notch, viewers will switch off after a few minutes. It is best to limit your video to around two minutes to avoid that situation. Once a viewer switches off, so does their encouragement to pass on the video.

When a user searches, the words they enter into the search box are matched up to the keywords used in the video descriptions. It is imperative that you write a detailed and accurate description with appropriately related keywords to increase your videos exposure.

In the past, some businesses have attempted uploading corporate-sponsored videos to YouTube, trying to make it look consumer generated. This tends to have a detrimental effect on the success of the video as people are not stupid, it is generally easy to spot if a company is doing this and users will not take kindly to it.

Creating a video series can help your cause at you can generate increased interest and, hopefully, repeated exposure. Considering the costs involved, why not?!

What is the point of making a fantastic video if nobody watches it. It can be frustrating after uploading your video, to look back and see only minimal hits. The way to overcome this is so obvious some people fail to even consider it. You must tell people about your video! Create links on your company’s website, add a link in your email signature, post links on blogging sites and make sure all of your employees know it is there. Although it may take a while to get going, once started, it will grow in exposure exponentially.

Learn More : Viral Marketing

You may have heard that getting a video to go viral on YouTube, or any other video sharing site, is more luck than anything else, but you heard wrong. Many videos that go viral were deliberately created and carefully pushed out into the Internet world with that specific goal. You can get your video to go viral too, if you use the right tools and follow the right steps.

Video quality isn’t as important as the video content. As long as it entertains, viewers will put up with a lower quality video. Humor is always a big winner when it comes to viral videos, but so is outrageous. If you can get someone’s attention and make them say, “Wow,” you’re on your way to a viral video, because if they are impressed, they will share it, and that’s your goal. The more it is shared, the more likely it will be listed on YouTube’s “Most Viewed” page, and that’s the best place to get it.

Your video should be short, only about 30 to 60 seconds long. Anything much longer than that is hard to get people to commit. Be careful when giving your video a title because that is a major attention-getter. Sometimes you may have to use something a little misleading to get a better viewership. When you tag the video, include as many tags as you can that will help people find it if they don’t know the title. Be sure the video is embeddable so it can be posted to various websites.

When you upload your video, you need to act quickly and get as many views as fast as possible. Start with your address book and email it to as many contacts as you can. Ask them to forward it on to help get the ball rolling. The next thing you’ll need to do is to post it to all your social networking sites and to friend’s profiles. That will give it good exposure to friends of friends. After that, move out into the web and start posting it on forums, blogs, and any other appropriate sites to get the most exposure.

Start some controversy around your video by posting comments from multiple accounts, or get friends to help. A little debate can really get a video noticed, and although very few viewers will leave a comment, most will read them and may make them more willing to send the video along or talk about it to friends.

When posting your video on YouTube, you will have three thumbnail screenshots to choose from to post with the video. One of the three, one always comes from the middle of the video, so make sure that as you are creating the video, you have something in the middle that will make a good thumbnail. As soon as you have people sharing your video with friends and it’s getting all that exposure, it’s as good as viral.

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