Viral Video Marketing : The Basics Explained
You may have heard that getting a video to go viral on YouTube, or any other video sharing site, is more luck than anything else, but you heard wrong. Many videos that go viral were deliberately created and carefully pushed out into the Internet world with that specific goal. You can get your video to go viral too, if you use the right tools and follow the right steps.
Video quality isn’t as important as the video content. As long as it entertains, viewers will put up with a lower quality video. Humor is always a big winner when it comes to viral videos, but so is outrageous. If you can get someone’s attention and make them say, “Wow,” you’re on your way to a viral video, because if they are impressed, they will share it, and that’s your goal. The more it is shared, the more likely it will be listed on YouTube’s “Most Viewed” page, and that’s the best place to get it.
Your video should be short, only about 30 to 60 seconds long. Anything much longer than that is hard to get people to commit. Be careful when giving your video a title because that is a major attention-getter. Sometimes you may have to use something a little misleading to get a better viewership. When you tag the video, include as many tags as you can that will help people find it if they don’t know the title. Be sure the video is embeddable so it can be posted to various websites.
When you upload your video, you need to act quickly and get as many views as fast as possible. Start with your address book and email it to as many contacts as you can. Ask them to forward it on to help get the ball rolling. The next thing you’ll need to do is to post it to all your social networking sites and to friend’s profiles. That will give it good exposure to friends of friends. After that, move out into the web and start posting it on forums, blogs, and any other appropriate sites to get the most exposure.
Start some controversy around your video by posting comments from multiple accounts, or get friends to help. A little debate can really get a video noticed, and although very few viewers will leave a comment, most will read them and may make them more willing to send the video along or talk about it to friends.
When posting your video on YouTube, you will have three thumbnail screenshots to choose from to post with the video. One of the three, one always comes from the middle of the video, so make sure that as you are creating the video, you have something in the middle that will make a good thumbnail. As soon as you have people sharing your video with friends and it’s getting all that exposure, it’s as good as viral.
If you liked this, try : Viral Marketing
Tags: Internet marketing, marketing, Video Marketing, videos, viral, Viral marketing, viral videos
