Posts Tagged ‘analytics’

How to Get More Visitors Through Positive Facebook PR Campaigns

Sunday, January 8th, 2012

Facebook can be a very powerful tool in the world of marketing. Not only can businesses pay for ad space on Facebook, but they can create Fan Pages also. A Fan Page is when an organization creates its own profile for customers to view. There is a bunch of information that can be posted on the Fan Pages that make them almost like a second website. Facebook PR campaigns can be built as a way to get more visitors.

The company can post any news that may be important to their customers on their page. Consumers will also be able to follow these pages by becoming a “fan” of the page, which is basically like friending an individual on Facebook. After the customers become fans of the company’s page they can post information on the page as well and “like” any of the updates that the organization puts on its Fan Page.

Some of the kinds of posts that a company couldput on their Fan Page could be videos, news, promotional events, and sales offers. Spokespeople are often used as Facebook PR tools. These spokespeople are used to create a stronger connection between the customer and the product. Simple psychological tools like this are exploited in everyday marketing. Marketers believe that if the customer can relate to the spokesperson, and that spokesperson uses the product, they will want to use the product too. Techniques like this will help the organization get more visitors to their Fan Page.

Using Facebook PR also helps to create a bond between brand identity and brand loyalty for customers. If a company is continuously satisfying their customers and is always in their face, then the customers are less likely to go elsewhere for the things they need. Companies want to create a bond that is very hard to break.

Facebook also provides a medium for creating new contacts. The more customers are satisfied, the more they will share or recommend information posted on a company’s Fan Page. This will entice the people that the information is shared with to visit the company’s Facebook page out of curiosity, which will help the Fan Page get more visitors. Creating a Facebook Fan Page that is visually and mentally stimulating will help get more visitors, both new and returning. The more content that is provided, the longer individuals will want to stay on the page and will want to share the content they like.

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What Is The Point Of Twitter Analytics?

Wednesday, August 18th, 2010

As social media becomes an increasingly useful tool for everyone, it is becoming more important to understand how it works. Students, new businesses and big businesses are all likely to want to use social media platforms to increase their visibility on the internet, thus increasing sales, importance, feedback, customers and so on. You can easily download and install a variety of analysis programs to help you get the best from your social networking experiences. So what are the key things to look out for when using twitter analytics?

The amount of times your account gets viewed

This is one of the top things people want to know when they initially discover analytics tools. When you know how many people are viewing your blog, and how often they view each individual post, you can work out which of your posts are more popular. If you then write more posts in a similar vein to the really popular ones, you are most likely to increase traffic, and therefore increase sales, or customers.

The amount of time spent on each post

This is more important than you initially might think. If someone spends a lot of time on one post that you made, it must be because it has sparked their interest or curiosity. Maybe it angers them, or annoys them, or makes them laugh. Either way, it makes your blog more memorable.

Links to and from each post

This can tell you whether anyone is linking to your twitter account, and where from. This could be to related blogs, forums or other social network sites. Again, the more links you have, the more popular your account will be. Using twitter analytics you can really discover who is reading your account, and what they enjoy. When you utilise this information correctly, you will gain more attention through your online presence which is essential if you want to drive traffic and become more popular.

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Businesses Take Advantage Of The Tweet Curve

Thursday, July 22nd, 2010

In today’s fast moving culture of micro blogging, business can be made and destroyed in a matter of minutes. Businesses who take advantage of twitter analytics have a much deeper and more rounded understanding of what their customers and potential customers are saying whether it is a happy thought or unhappy thought.

Once a business has gathered the data required sourced from twitter analytics and the tweet curve it can then be used in many different fun and exciting ways for example a double glazing company may wish to harvest the data for use in sales activities by pulling all data for the search terms broken window or smashed glass they would then be able to contact the individuals who made the tweet and offer them their services.

If a business manages to pull data from the api then they will need to segment this data in order to make any good use of it. The tweet curve allows a business to pull data and store data for on a ongoing basis from the date the search is started and the previous seven days and then indefinitely or until all the companies hard drives are full, which might not be long with over a million tweets a day.

There are an increasing amount of options available to businesses when using twitter analytics, in order to get the most out of the opportunities it is recommended that all companies large or small apply sense to their actions and contact a good digital agency. If a business manages to pull data from the api then they will need to segment this data in order to make any good use of it.

Twitter process over 2 million tweets a day, a single tweet is a micro blog made up of a maximum of 144 characters and can contain a link or links to another site or indeed a hash tag with can be used for tracking purposes. Twitter its self we allow you to look at a keyword search for the past 7 days; it will not allow you via its platform to store or do anything with this data, to look deeper you need the tweet curve and the twitter api.

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Twitter Analytics Modern Day Marketing

Saturday, July 17th, 2010

Social media marketing is a must for any brand or company wanting to achieve mass penetration of the general public in both home countries and worldwide, a good social media plan should have both long term and short term goals. Twitter crm will help businesses understand their long term, medium and short terms and can also help with other business issues. Since the internet started in 1993 it has made sense to use it as a cost effective advertising medium, but as the internet has the long tail effect, meaning the possibilities of advertising are endless the marketer no needs to be very selective in whom to advertise to.

Social media marketing is a must for any brand or company wanting to achieve mass penetration of the general public in both home countries and worldwide, a good social media plan should have both long term and short term goals. Twitter crm will help businesses understand their long term, medium and short terms and can also help with other business issues.

Twitter one of the latest social media platforms to grip the world collects over one million individual tweets on a daily basis, to use twitter analytics to help understand just what potential this data has can provide to any marketing agency, company or indeed famous individual then you must first understand and make sense of the tweet curve.

Social media marketing is a must for any brand or company wanting to achieve mass penetration of the general public in both home countries and worldwide, a good social media plan should have both long term and short term goals. Twitter crm will help businesses understand their long term, medium and short terms and can also help with other business issues.

By using the vast amounts of data collected every day will not only save huge amounts of time but also help lower costs which will help with ROI (return on investment) for a company. In short making good use of marketing data is a must for any company, it can however be expensive and many times outdated, using the tweet curve and twitter analytics can save businesses thousands upon thousands.

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Twitter Analytics The New Sales Force

Friday, July 16th, 2010

Twitter analytics is the process of harvesting the raw data that is collected on a daily basis from over 100 million tweets provided.

A recent example of the a company using the tweet curve was a multinational solicitors who make a lot of money from helping members of the public when they have being involved in a accident such as a road traffic accident or RTA as they are most commonly known. The company used the power of the tweet curve and twitter analytics to harvest data on an ongoing basis for industry key terms which was then collected, filtered using a very high degree of filtering including, location, age, gender and a further 12 factors and made contact with the individual direct.

The heart of any businesses in any country around the world from Japan to USA to England is its sales team. The strength of a company’s sales pipeline can determine many things from the director’s private jet or new BMW M3 or it may be just as simple as being able to keep the doors open for another month and pay the staff. A good traditional sales pipeline comes from hard work and lead creation, however in the modern age of the internet there are more ways than ever before to build a sales pipeline and gain new custom the most impressive of these new ways is twitter analytics and the tweet curve.

A good traditional sales pipeline comes from hard work and lead creation, however in the modern age of the internet there are more ways than ever before to build a sales pipeline and gain new custom the most impressive of these new ways is twitter analytics and the tweet curve. The UK technical policies dept , recently stated that if a business is not using the power of social media to its full capabilities then in 6 months it is likely that they will be closed down. Businesses have not taken this news lightly and are proactively looking to partners to help them understand the power of the tweet curve.

A recent example of the a company using the tweet curve was a multinational solicitors who make a lot of money from helping members of the public when they have being involved in a accident such as a road traffic accident or RTA as they are most commonly known. The company used the power of the tweet curve and twitter analytics to harvest data on an ongoing basis for industry key terms which was then collected, filtered using a very high degree of filtering including, location, age, gender and a further 12 factors and made contact with the individual direct.

if you are looking for twitter tools harrogate then talk to an agency called england, experts in socal media and twitter tools harrogate its a place where great things happen



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