How to Get More Visitors Through Positive Facebook PR Campaigns
Facebook can be a very powerful tool in the world of marketing. Not only can businesses pay for ad space on Facebook, but they can create Fan Pages also. A Fan Page is when an organization creates its own profile for customers to view. There is a bunch of information that can be posted on the Fan Pages that make them almost like a second website. Facebook PR campaigns can be built as a way to get more visitors.
The company can post any news that may be important to their customers on their page. Consumers will also be able to follow these pages by becoming a “fan” of the page, which is basically like friending an individual on Facebook. After the customers become fans of the company’s page they can post information on the page as well and “like” any of the updates that the organization puts on its Fan Page.
Some of the kinds of posts that a company couldput on their Fan Page could be videos, news, promotional events, and sales offers. Spokespeople are often used as Facebook PR tools. These spokespeople are used to create a stronger connection between the customer and the product. Simple psychological tools like this are exploited in everyday marketing. Marketers believe that if the customer can relate to the spokesperson, and that spokesperson uses the product, they will want to use the product too. Techniques like this will help the organization get more visitors to their Fan Page.
Using Facebook PR also helps to create a bond between brand identity and brand loyalty for customers. If a company is continuously satisfying their customers and is always in their face, then the customers are less likely to go elsewhere for the things they need. Companies want to create a bond that is very hard to break.
Facebook also provides a medium for creating new contacts. The more customers are satisfied, the more they will share or recommend information posted on a company’s Fan Page. This will entice the people that the information is shared with to visit the company’s Facebook page out of curiosity, which will help the Fan Page get more visitors. Creating a Facebook Fan Page that is visually and mentally stimulating will help get more visitors, both new and returning. The more content that is provided, the longer individuals will want to stay on the page and will want to share the content they like.
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