Facebook Marketing – A Powerful Business Tool
The direction of social networking has reached the vast majority of us over recent years and there is no doubt that Facebook has emerged as the monster of the industry. One billion people using the website is a realistic prediction due to the fact there are already more that six million from a business that only started in 2004. It is not surprising therefore that business owners realize this has to be part of their marketing mix taking into consideration the amount of people their message can reach out to. So let’s take a look at why this is now seen as an essential element for marketing online.
If you ask many people about Facebook, they still consider it a place to catch up with friends and discuss what they have been up to in their everyday lives. The social side, however, is where marketing opportunities can be observed since people will often give negative or positive reviews of being a customer themselves. If your own business is mentioned in the right way, this is enhanced by the actual fact that the number of hours users spend on Facebook is growing and a good reputation can propagate virally.
Facebook business addresses are now being used on all types of adverts whereas at one time you would simply see the websites shown. A Facebook page is what these businesses are providing so much attention to and they are distinctive from our personal pages for instance. The fact that personal users can help promote a Facebook business page is where real relationship marketing can certainly come into play. The process of liking a page is exactly how this can happen and the very fact a page has been liked can then feed through to other people in that person’s network. Facebook can therefore take a business right across the web and this is why social sites are looked at as so important.
The advantages of developing a well thought out page is simple to fully grasp. If a page offers some incentive, this may be in return for giving an email address and liking the web page. This has the dual effect of building your list and also the number of likes of your page. This marketing approach can really speed up your financial success on the internet.
A Facebook page is actually free traffic and if you are prepared to pay for some advertising, you can further increase your marketing reach. Facebook ads have been shown to compare very well with ads on Google in terms of expenditure and the results achieved and are now being more widely used. The importance of looking at the effectiveness of any kind of paid traffic is the same when using Facebook.
Facebook shows no sign of slowing up and if you are truly serious about profiting online, then using its marketing power is something you should take advantage of now.
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Tags: facebook, Facebook Marketing, Internet marketing, network marketing, online marketing, web marketing
