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As Internet business is becoming one of the more popular business startups of today, it is important that anyone getting into it considers what strategies they are going to use to advertise their business. Truthfully, whether the business concentrates on selling a product or a service is not important. What is important to understand is that article marketing is one of the best strategies to use, but only if you understand why it works.

Article marketing is one of the strategies that help one to create backlinks to their website. No matter which directory you publish your articles in, you will be provided an area in which you can list your website link. The more backlinks you create to your website will actually help your website’s ranking with the different search engines.

The articles that you publish are going to go a long way in building up a great reputation in online business. When you are writing on topics that are about your business, anyone who reads them is going to look at you as the expert. However, you must be sure that the articles you do publish contain information that your own target market will consider valuable to them or you will not gain a good reputation.

You also need to understand that this type of advertising is time consuming. A lot of new marketers think that putting up one or two articles a week is going to help them get traffic. The fact is that you need to put up at least two or three a day in order to generate traffic. In other words, ten to fifteen articles a week is what this strategy requires.

Even though article marketing can drive a lot of traffic to your site, you have to understand what is going to have an effect on your success in using it. Each and every article written has to have a point and one or two articles a week are not going to be enough. The fact is that this might be time consuming, but it does the job to generate traffic to your website.

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