This Is Why You Should Choose A Press Release Writer Carefully
Don’t overlook the power of a properly crafted press release any more. These solutions can be powerful marketing tools for any organization and business owners who think otherwise run the risk of losing out on some significant publicity. While the press release may be seen as a rather old-fashioned way of communicating today, due to the fact that we can almost instantly “like,” befriend or tweet somebody or something, conventional media outlets think otherwise.
You have to choose a good press release writer, as it’s important that the needs of the recipient are taken into account, just as much as the goals of the press release originator. This is so important, but if you don’t structure your document the right way, you may never get past the initial, roving eye of the busy news editor. They have to scan over hundreds of press releases every day and can only allocate a couple of seconds each in order to make the decision.
Every business should consider an opportunity, periodically, to create and distribute a press release. This should not be done for the sake of it though, as the release itself must be attached to a story. You must have a newsworthy event and cannot simply use a press release to try and sell something. Remember, “newsworthy” is the key and the news editor is looking for a hook of some kind to attach importance.
During the early stages, the press release writer should be careful to ensure that no fluff is finding its way into the document. It must be straightforward and to the point, with facts as they are and not swayed by opinions. Remember that a properly constructed document can be heavy hitting, whilst still being neutral. Be careful not to deviate too much from this approach.
It is truly the sign of the best press release writer when the editor accepts his or her document “as is” for publication. The editor finds it to be a breath of fresh air when quality material like this arrives on the desk. When your release is reproduced word for word, this is a mark of success.
There are so many different distribution channels for your press release, that it can be quite difficult to select. Some are web-based, others traditional or a mix of both. Always ensure that you are targeting you distribution to the most appropriate outlets based on your niche, your keywords or specialty. Whether you distribute only online, or to traditional media outlets, the scale of the distribution and the company’s expertise in actually reaching the important journalists will determine the appropriate costs.
Convention is everything when you choose a press release writer, as we must remember that editors are quickly scanning through a lot items looking for certain, conventional elements. The heading, subheading, contact details, release date, restrictions and body are all important and you should not overlook these conventions if you are to be successful.
We live in a new era of communication. Still, the ubiquitous press release has its own entrenched position in the marketing world and we can still gain considerably when we used its power correctly.
Click on the linked text to find out more about Professional Writing Services. Nigel Evans and Professional Writing Services maintain a comprehensive, free information blog on this complex subject. Learn more about the importance of a good press release writer and why you should actively consider the idea for your online marketing program.
Tags: article marketing, content creation, search engine optimization, Video Marketing
