Internet Marketing – Terminology You Need To Know
Online Marketing may be a overwhelming thought for any business enterprise, particularly when you constantly hear terms like Search Engine Optimisation (SEO), Social Media Optimisation (SMO), blog, domain name, ranking algorithms, Really Simple Syndication (RSS) etc. To help you recognise what the key Online Marketing terms are, I have identified a list of 15 terms you need to understand:
Affiliate Marketing Where you affiliate using other websites (by paying them) to sell your items and services and advertise on their site.
Back linking A link coming from an additional internet site to your own. These are vital to the success of your SEO as major search engine spiders use these backlinks to rank your site compared to others (when seeking specific key phrases).
Blogs Aka Web Logs. Enables you to release short entries and details on a regular basis. A form of Social Media.
Content Management System (CMS) An application that permits you to edit the written content on your site without having to be anxious regarding HTML. CMS can be internal or open source.
Domain Name The web page address.
Flash Images and animation that move on your website. It may be interactive. A great way to show movies on your internet site.
Google The main search engine in the world. Google should be the foundation for any SEO campaign.
Pay Per Click (PPC) A marketing strategy whereby your business enterprise pays for advertising solely based on the total volume of clicks to your website. Mainly employed on major search engines. Might be really costly if managed incorrectly or not supervised.
Ranking Algorithms All search engines have ranking algorithms. They are all different. They ascertain where your key phrases position in comparability to your competitors.
Really Simple Syndication (RSS) A text file which offers customers and readers with directly fed written content.
Search Engine Optimisation (SEO) Extremely specialised procedure of techniques utilised to your web page to make it rank higher than your competitors for certain key phrases. Ideal to look for the guidance of an professional when considering an SEO campaign.
Social Media Optimisation (SMO) The intention of getting new and distinctive visitors to your website through interaction on social networks such as Facebook, twitter, LinkedIn and YouTube. SMO works in conjunction with SEO and both are intended to increase the targeted traffic directed to your internet site.
Spam Information which is constantly submitted repeatedly in an effort to mass-market. It is unsolicited mail which typically finishes up in your recycle bin. The use of indiscriminate advertising for SEO is known as a ‘black-hat method’ and can bring on your web page becoming disregarded by significant search engines such as Google.
Web 2.0 Interactive internet sites intended to motivate chat, postings and discussion. Facebook is a great instance of a Web 2.0 site.
WordPress The most famous blogging program in the world. Very easy to learn and use.
Ok, so now you should possess an idea of what all these terms mean. They are basically complex names for simple features and programs. If you are ever uncertain of what an Website Marketing term means, ensure to explore it. At the end of the day it is probably something seriously simple.
If you want further information regarding Internet Marketing and in particular SEO & SMO, you should contact an expert.
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