Anatomy of Facebook Marketing Fan Page
Now some of you may be wondering: why should anyone bother using a Facebook page to market their brand if a regular profile can be used to connect with people?
The main problem with this type of thinking is the fact that Facebook profiles have a contact limit of about 4,500. Once you reach the limit, you can’t accept any new friend request. Another problem is that your profile page is a personal page; you don’t want to make the mistake of inter-mixing your personal life with your public life on Facebook.
Third, you will not be able to add third party applications to a regular Facebook profile. Third party applications and plug-ins can help make a Facebook page really shine.
While having a Facebook page is good; having an interactive, attractive and interesting Facebook page is much better. We strive for a level of excellence when we open up doors of opportunity in Internet marketing; the same holds true for Facebook marketing.
Let’s take a moment to examine the various parts of a Facebook page:
1. Wall. Both Facebook profiles and pages have walls. The wall was designed to act as the central activity hub of the Facebook page. Both you and your fans can upload material to the Facebook wall.
You’re able to post text, videos and pictures on your wall. Your fans, those who have clicked the “Like” button on your page, can post as well. When something is posted on your wall, the post will also be published on the news feed.
2. News feed. An endless roll of information that is generated by activity on the Facebook page best describes the news feed. Any new activity on wall will instantly be posted on your news feed.
3. Status updates: Regular status updates aren’t limited to the Facebook users with regular profile pages. You should also post regular updates to your Facebook page; as they administrator is it vital that you keep the page active. Your updates will be seen by the fans of your page via their news feed page.
Regular status updates is a quick and easy way of keeping your fans up to date on any promotional events, sales or any change in operating hours etc. Be brief though; an update is limited to 160 characters. If you have more to say you can post it via a Facebook note or your can have a link directing them straight to your website.
4. Discussion: This particular feature allows individuals to create separate threads so that specific topics can easily be discussed on the same page.
Some of you might be a bit nervous about having a forum about your business on your own Facebook page, but don’t worry – unless a social media crisis suddenly emerges from your own discussion board, it’s perfectly fine for people to have genuine dialogs about your product.
People normally post positive feedback on dedicated product/business pages. However, there will be times when some irate customers will post their negative reviews.
As the administrator and owner of the Facebook page, you have the power to respond to these irate posts and clarify points and issues. As the owner of the page, you also have the power to remove posts that might damage your business’ reputation.
5. Applications: To really make your Facebook page interesting and fun to use, use the applications that are available to Page users. I’m sure you’ve seen the Facebook logo on many websites you have visited. By pushing that app button you can easily visit that business or blogger over on Facebook and maybe even “Like” their page. This is one of the most popular apps used on Facebook pages.
Learn how to make money with Facebook by using your social network to drive traffic to your site and increase brand awareness.
Tags: facebook, facebook fan page, Facebook Marketing, internet, Internet marketing, marketing, marketing with facebook, social networking, social networks
