Attract More New Customers With Video Marketing
Perhaps one of the most effective marketing methods today is online video marketing. Internet video marketing has proven itself to be highly effective in selling products and services. This method has been proven to have a large impact on lead generation, sale conversions, and web traffic. Credibility can be established by a company through video in a way that no other marketing technique can. Video not only serves as a way for the business to connect to the customer on a rational level but also as a way to create an emotional connection.
When we connect with other people, approximately 55% of what we say to others is communicated not through our words but through our body language. Our tone of voice is responsible for an additional 8% of our meaning. The actual words being spoken account for only 7%. When words are simply written, like in emails or blogs, a large percentage of our communication is omitted and it is therefore easy to misunderstand the true meaning of the message.
The credibility of the speaker not only relies on the individual’s actual words but also on their face and the tone of voice that they use while speaking.
When thinking about utilizing video marketing as a way of making your business more visible to customers, you should consider the following. If you use video as a means of discussing your services and products, remember that you should not necessarily be focusing on the costs of your products and services. The most important information that you can provide is evidence that you are a company that can be trusted with your customers’ business.
A customer wants to know that you are trustworthy and this knowledge is far more important than the cost of your product and services. In order to have a healthy and long-lasting business-customer relationship, trust is essential. If there is one thing that potential clients want, it is to be assured that they are in business with a company that will stand by their word.
As is the case with any new business-customer relationship, the customer is always taking a risk.
Take a moment to think about this. What is it like for a potential client to perform an online search for the products and services that they require and to come across your video that not only discusses your products and services but also establishes you as a credible company that is genuine and sincere? How much would your leads increase?
How much more business would you do if you ensured your videos were placed on sites where your target clients visit? You are the one who needs to begin.
Tim McGarvey helps businesses attract new customers with strategic consulting. Tim maintains a website about video marketing where you can get answers to the rest of your questions.
Tags: online video marketing, Video Marketing, YouTube Marketing
